ROCKY BRANDS INC (RCKY)
Consumer Discretionary · Premium footwear and apparel design and marketing · NASDAQ
Designer and marketer of premium footwear and apparel across multiple well-known brands (Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and Michelin) targeting work, outdoor, western, military, and duty markets.
What ROCKY BRANDS INC does
Rocky Brands is a leading designer, manufacturer, and marketer of premium quality footwear and apparel under a portfolio of recognized brand names including The Original Muck Boot Company, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh CustomFit, Ranger, and licensed Michelin brand. The company distributes products across three reportable segments: Wholesale (through sporting goods, outdoor retailers, hardware stores, mass merchants, and online channels), Retail (through e-commerce websites including muckbootcompany.com and rockyboots.com, direct sales via Lehigh CustomFit, and the Rocky Outdoor Gear Store), and Contract Manufacturing (military and private label contracts). Products are positioned across work, outdoor, western, commercial military, duty, and military target markets with price points ranging from $45 to $680.
Themes: ["Work and safety footwear","Outdoor / outdoor gear","Western wear / western boots","Military and duty footwear","Premium/functional footwear","E-commerce / direct-to-consumer retail"]
Fundamentals
- Price$39.36 as of 2026-07-09 close
- Market cap$288M as of 2026-07-10
- 1-year return+62.2% as of 2026-07-09 close
- P/E15.49 as of 2026-07-10
- Net margin+3.8% as of 2026-07-10
- Gross margin+39.8% as of 2026-07-10
- ROE+7.5% as of 2026-07-10
- Debt / equity0.48 as of 2026-07-10
- Revenue growth (YoY)+8.2% as of 2026-07-10
- Revenue CAGR (3y)+3.3% SEC XBRL
- Beta2.43 as of 2026-07-10
Dividend: yield +1.7%; 5-year non-decreasing per-share dividend streak (SEC XBRL).
Key risks (from latest filing)
["Dependence on wholesale distribution channels concentrated among major retailers (Amazon, Boot Barn, Tractor Supply Company, Bass Pro), exposing the company to volume and pricing pressures from these key accounts.","Exposure to U.S. military contracting, where sales are dependent on winning competitive bids and subject to government budget changes and policy shifts.","Inventory management risk, with significant inventory balances ($172.6M at Q1 2026) requiring careful management of demand forecasting and seasonal variations across multiple brands and markets."]
Competitors & peers
- Timberland
- Wolverine World Wide
- Carhartt
- Red Wing Shoes
- LaCrosse Footwear
- Danner
- Merrell
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.