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SHOE STATION GROUP INC (SHOE)

Consumer Discretionary · Footwear Retailers · NASDAQ

An omnichannel family footwear retailer operating two distinct store concepts, Shoe Carnival and Shoe Station, aimed at capturing diverse market segments.

What SHOE STATION GROUP INC does

Shoe Station Group, Inc. is an omnichannel retailer of family footwear and accessories, operating under two primary store banners: Shoe Carnival and Shoe Station. The Company offers a broad assortment of athletic and non-athletic footwear for men, women, and children through its physical store fleet and e-commerce platforms. It targets distinct consumer segments, with Shoe Carnival focused on promotional, value-oriented experiences for moderate-income families, and Shoe Station catering to a more affluent customer base.

Recent developments

The company officially changed its corporate name from Shoe Carnival, Inc. to Shoe Station Group, Inc. effective June 12, 2026, following shareholder approval. Management has abandoned its previous single-banner Shoe Station strategy in favor of operating both banners independently and has paused further store rebannering for the remainder of Fiscal 2026. Interim CEO Cliff Sifford reported that recent results were pressured by a highly promotional marketplace and inventory misalignments, though back-to-school trends have shown some improvement.

From SHOE STATION GROUP INC's filing of 2026-09-10.

Themes: footwear retail, omnichannel commerce, consumer discretionary, family retail

Fundamentals

  • Price$13.06 as of 2026-10-08 close
  • Market cap$355M as of 2026-09-04 (share count; price 2026-10-08)
  • 1-year return-37.3% 2025-10-08 close $20.82 → 2026-10-08 close $13.06
  • P/E9.65 as of 2026-10-08
  • Net margin+4.6% FY2026, SEC XBRL
  • Gross margin+36.6% FY2026, SEC XBRL
  • ROE+7.6% FY2026, SEC XBRL
  • Debt / equity0.00 as of 2026-09-02
  • Revenue growth (YoY)-4.4% as of 2026-09-02
  • Revenue CAGR (3y)-3.5% SEC XBRL
  • Beta1.20 as of 2026-09-02
  • Last reported earnings2026-09-10 SEC EDGAR Form 8-K (Item 2.02)

Dividend: yield +5.2%; at least 4 years of non-decreasing per-share dividends (SEC XBRL) — we do not hold the year before it, so the real streak may be longer.

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How SHOE compares in its sector

  • price-to-earnings ratiobottom 25% 258 covered Consumer Discretionary peers, as of 2026-10-08
  • net profit marginmiddle range 314 covered Consumer Discretionary peers, as of 2026-09-02
  • operating marginmiddle range 281 covered Consumer Discretionary peers, as of 2026-09-02
  • gross marginmiddle range 191 covered Consumer Discretionary peers, as of 2026-09-02
  • return on equitymiddle range 293 covered Consumer Discretionary peers, as of 2026-09-02
  • 3-year revenue CAGRbottom 25% 326 covered Consumer Discretionary peers
  • indicated dividend yieldtop 10% 169 covered Consumer Discretionary peers, as of 2026-09-02
  • free cash flow (absolute dollars, latest fiscal year)middle range 311 covered Consumer Discretionary peers, as of FY2026

Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.

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Dividend coverage (FY2026)

Covered by reported results. In FY2026, SHOE's dividend was covered by reported results (earnings payout 32%, free-cash-flow payout 63%). This describes past coverage, not a forecast.

  • Earnings payout32% dividends / net income
  • Free-cash-flow payout63% dividends / (operating cash flow − capex)

Coverage derived from reported SEC EDGAR XBRL figures for FY2026 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.

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How SHOE STATION GROUP INC looks technically

SHOE STATION GROUP INC (SHOE) is trading 22.0% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 233 trading days ago — a "death cross", a bearish long-term signal. A strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 30, with sellers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 47, neither overbought (above 70) nor oversold (below 30). It made a new 20-day low about 21 trading days ago. It is 39.6% below its highest point of the past year. Day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 2% of the past ~6 months), which often precedes a bigger move.

Trend

8
Distance from the 200-dayit is trading 22.0% below its 200-day average, the long-term trend line — a long-term downtrend-22.0%
50-day moving averageits average price over the last 50 trading days — a short-term trend line — is $14.04$14.04
200-day moving averageits average price over the last 200 trading days — the long-term trend line — is $16.74$16.74
Swing structureeach recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes nextlower highs and lower lows
Last swing turnits last significant turn was a swing high 20 calendar days ago — the swings before that are what the structure reading is measured on20 sessions
Wave structureits recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 5 of five; the labelling fails if price closes above 13.6209. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next.possible downward five-wave sequence, in wave 5 (atypical proportions)
Since the 50/200 crossits 50-day average crossed below its 200-day average about 233 trading days ago — a "death cross", a bearish long-term signal233 sessions
Trend strength (14-day ADX)a strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 30, with sellers in control29.5

Momentum

3
14-day RSImomentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 47, neither overbought (above 70) nor oversold (below 30)47.1
Position in its 14-day rangeit is trading in the upper half of its 14-day range ($12.22 to $13.62) — its "stochastic" reading is 60 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions.60.0
Since the MACD crossed zeroMACD, a trend-momentum gauge, is in positive territory (momentum leaning bullish)16 sessions

Range

12
52-week highits highest closing price over the past year (about 252 trading days) was $21.61$21.61
From the 52-week highit is 39.6% below its 52-week high (its highest price of the past year)-39.6%
Above the 52-week lowit is 28.0% above its 52-week low (its lowest price of the past year)+28.0%
Below the 52-week highit is 39.6% below its highest point of the past year39.6%
Since a 20-day breakoutit made a new 20-day low about 21 trading days ago21 sessions
Since a 55-day breakoutit made a new 55-day low about 21 trading days ago21 sessions
All-time highits highest closing price on record is $46.92 (set on 2024-09-20)$46.92
Given back of the 52-week moveover the past year its closes ranged ($12.28 to $21.28), and it has recovered only a small part of its fall from last year’s high — 9% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $17.84 to $18.13. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast.8.7%
From the all-time highit is 72.2% below its all-time high-72.2%
Nearest price levelit is trading 15.2% below a resistance level at $15.04 — a price it turned at four times since 2025-11-20, most recently on 2026-08-17. Since 2024-10-08 it has 0 such levels below the current price and 15 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go.+15.2%
All-time lowits lowest closing price on record is $0.9167 (set on 1996-02-07)$0.9167
Above the all-time lowit is 1324.7% above its all-time low+1,325%

Volatility

5
Band width vs its own 6 monthsday-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 2% of the past ~6 months), which often precedes a bigger move2nd percentile
Typical daily rangein a typical session it travels about $0.5796 between its high and its low — about 4.4% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was$0.5796
Bollinger bands (20-day, ±2σ)most of its recent trading has stayed between about $12.57 and $13.42 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles$12.57 – $13.00 – $13.42
Typical daily range (% of price)its price moves about 4.4% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price4.4%
Stretch from the 200-day averageit is trading 6.3 daily ranges below its 200-day average price (22.0% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale6.3 daily ranges below its 200-day average

Volume

1
Volume vs its 30-day averagetrading volume is about normal versus its 30-day average0.74×

Analyst

2
Change in the average price targetanalysts' average price target is unchanged from the prior reading0.0%
Change in the consensus ratingnot available for this company yetn/a

Candlestick patterns

3
Since a hammer3 sessions ago, after a stretch of decline, it sold off hard during the session and then closed back near its high — a "hammer", the long lower wick showing the drop was bought back before the close3 sessions ago
Since a bullish engulfingtoday it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before ittoday
Since a bearish engulfing9 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it9 sessions ago

Price gaps

3
Gap at the openit opened on 2026-10-08 0.2% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close-0.2%
Open gapit gapped 2.1% below the previous close 34 sessions ago and has not traded back through the level it left behind at 15.87 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed-2.1%
Gap filleda 21.1% gap down opened on 2026-09-10 has been "filled" 18 sessions ago — price traded back through the level the gap left behind, and it took 2 sessions to close18 sessions ago

Price streaks

1
Closing streakit closed higher in its latest session, after a session that did not close higher — a single up day rather than a run1 session up

Relative strength

4
vs market, 1 monthover the past 1 month this stock lagged the market by 3.4 percentage points (the stock lost 2.4% while the market gained 1.0%)-3.4%
vs market, 3 monthsover the past 3 months this stock lagged the market by 17.4 percentage points (the stock lost 13.6% while the market gained 3.8%)-17.4%
vs market, 6 monthsover the past 6 months this stock lagged the market by 35.5 percentage points (the stock lost 18.0% while the market gained 17.5%)-35.5%
vs market, 12 monthsover the past 12 months this stock lagged the market by 52.3 percentage points (the stock lost 37.3% while the market gained 15.0%)-52.3%

Signal agreement

2
Bullish technical signals1 of the 9 technical signals we can compute for it is currently in a bullish state: MACD momentum is positive — these describe past price behaviour, not a forecast1 of 9
Bearish technical signals5 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, a strong downtrend, with sellers in control, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast5 of 9

Trend (Ichimoku cloud)

1
Vs the Ichimoku cloudtrading 9.3% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is moderate, spanning 3.2% of the share price.-9.3%

Volume-weighted price

2
Vs this year’s average price paidthe price is 16% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $15.57 — a volume-weighted average of daily closes over 192 sessions, not a true tick-by-tick VWAP.-16.1%
Vs the average paid since it last reportedthe price is 1% above the average price paid since it last reported on 2026-09-10 (its 10-Q), so the typical buyer over that stretch is showing a gain. That average is $12.88 — a volume-weighted average of daily closes over 21 sessions, not a true tick-by-tick VWAP.+1.4%

Falling wedge, bullish — broke out · entry $13.07 · 53 sessions in

Price levels it has turned at before

SHOE last closed at $13.06 on 2026-10-08. Since 2024-10-08 it has turned at 0 prices below its last close and 15 above; the 3 nearest above are listed, nearest first.

LevelSideDistanceEvidence
$15.04Resistance15.2% above the last closeturned there four times · 2025-11-20 to 2026-08-17
$16.04Resistance22.8% above the last closeturned there five times · 2025-04-21 to 2026-08-19
$16.80Resistance28.7% above the last closeturned there four times · 2025-04-30 to 2026-03-18

A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.

Wave structure

Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 5 of five.

This labelling fails — stops being a possible reading at all — if it closes above $13.62.

It is the only labelling that fits these swings, though its proportions are not the textbook ones. It was chosen from 3 labellings that survived the rules, counting shorter readings of the same bars.

On past moves of this shape the leg has usually ended somewhere between $11.70 and $12.89 — that is where it has tended to end if the count holds, not a forecast of where the price goes.

This reading has stood for 10 trading days, since 2026-09-25.

Read from daily closes as of 2026-10-08.

An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.

Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.

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Analyst consensus

  • Mean price target$15.00 range $15.00 – $15.00

Analyst estimates, as of 2026-10-05. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.

Analyst EPS estimate for SHOE

  • Consensus EPS estimate$0.27 next reporting period, as of 2026-10-05
  • Readings revised upward0% of 3 comparable readings

The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.

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Key risks (from latest filing)

["Significant retail competition and price-sensitive consumer environment","Risks associated with managing inventory levels and merchandise assortment alignment","Dependence on national footwear brands and potential supply chain/tariff disruptions"]

See SHOE's biggest risks from its latest 10-Q →

What changed in the latest 10-Q

AI-assisted comparison of SHOE's 10-Q filed 2026-06-05 against the prior one filed 2025-12-05.

Management's Discussion & Analysis (MD&A)

  • Added:
    • New information added about Board approval of corporate name change to Shoe Station Group, Inc., announced November 13, 2025, subject to shareholder approval on June 10, 2026 (filed 2026-06-05)
    • New section 'CEO Transition' describing Mark J. Worden's departure on February 24, 2026, appointment of Clifton E. Sifford as Interim President and CEO, and related severance payments totaling $5.3 million charge and $1.6 million tax impact (filed 2026-06-05)
    • New 'Executive Summary for First Quarter Ended May 2, 2026' section referencing completion of rebanner strategy review (filed 2026-06-05)
    • New 'Our Strategic Direction' subsection discussing review of rebanner program and broader strategic direction (filed 2026-06-05)
    • Store count as of May 2, 2026: 426 stores (281 Shoe Carnival, 145 Shoe Station) (filed 2026-06-05)
    • First quarter 2026 comparable store Net Sales declined 2.1% (filed 2026-06-05)
    • First quarter 2026 operating loss of 2.2% and net loss of 2.1% (filed 2026-06-05)
  • Removed:
    • 'Factors That May Affect Future Results' section present in older filing (filed 2025-12-05) is not in newer filing (filed 2026-06-05)
    • Reference to Annual Report for fiscal year ended February 1, 2025 removed; replaced with reference to fiscal year ended January 31, 2026 (filed 2026-06-05)
    • Third quarter 2025 and third quarter 2024 period comparisons removed; replaced with first quarter 2026 and first quarter 2025 comparisons (filed 2026-06-05)
    • Year-to-date 2025 and year-to-date 2024 results discussion removed (filed 2026-06-05)
    • Reference to November 1, 2025 and November 2, 2024 quarter end dates removed (filed 2026-06-05)
    • Detailed description of Rogan's acquisition from February 2024 and its store count details removed (filed 2026-06-05)
  • Reworded:
    • Fiscal year reference changed from 'ended February 1, 2025' to 'ended January 31, 2026' (filed 2026-06-05)
    • Period discussed changed from 'third quarter 2025 and third quarter 2024' to 'first quarter 2026 and first quarter 2025' (filed 2026-06-05)
    • Referred to herein dates changed from 'November 1, 2025 and November 2, 2024' to 'May 2, 2026 and May 3, 2025' (filed 2026-06-05)
    • Fiscal 2026 reference changed to 'fiscal year ending January 30, 2027' (filed 2026-06-05)
    • Overview of Business now states stores opened under 'two banners' as established fact rather than describing acquisition sequence (filed 2026-06-05)
    • Product assortment description changed to include 'work shoes' explicitly (filed 2026-06-05)
    • Accessories description changed from 'broad range of accessories' to 'certain accessories' (filed 2026-06-05)
  • Notes:
    • Newer filing text appears truncated at end of 'Our Strategic Direction' section
    • Older filing text is substantially longer and includes sections not present in newer filing excerpt
    • Comparison limited to sections explicitly provided; other MD&A content may have changes not visible in these excerpts

AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.

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Insider activity (SEC Form 4)

No open-market insider purchases or sales recorded in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.

Most recent open-market transaction: 2026-04-02. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.

View full insider trading history → View SEC Form 3/4/5 filings

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Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.

Institutional ownership (13F)

4 institutional 13F filers reported holding SHOE as of 2026-06-30 (quarter-end position, filed within 45 days).

  • Distinct 13F filers 4
  • Reported shares held 3,372,723
  • Reported value $50,017,478

reported quarterly holdings change (2026-03-31 → 2026-06-30): 0 new, 4 increased, 0 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".

Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.

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Short interest (FINRA)

SHOE had 8,753,908 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).

SHOE had 32.2% of its shares outstanding sold short as of the 2026-09-15 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 5.41 days to cover at the same settlement.

  • Reported short interest (shares) 8,753,908
  • Short interest (% of shares outstanding) 32.2%
  • Prior settlement (shares) 7,065,066
  • Reported change 23.9%
  • Days to cover (reported) 5.41

Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.

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Competitors & peers

AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.

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Frequently asked questions

What does SHOE STATION GROUP INC (SHOE) do?

Shoe Station Group, Inc. is an omnichannel retailer of family footwear and accessories, operating under two primary store banners: Shoe Carnival and Shoe Station. The Company offers a broad assortment of athletic and non-athletic footwear for men, women, and children through its physical store fleet and e-commerce platforms.

What sector is SHOE STATION GROUP INC (SHOE) in?

SHOE STATION GROUP INC (SHOE) is classified in the Consumer Discretionary sector. Its industry is Footwear Retailers. It trades on NASDAQ.

Does SHOE pay a dividend?

Yes — SHOE STATION GROUP INC (SHOE) pays a dividend, with an indicated yield of about 5.20% and at least 4 years of non-decreasing per-share dividends (SEC EDGAR XBRL) — we do not hold the year before it, so the real streak may be longer (market data, as of 2026-09-02). Informational only — not financial advice.

Who are SHOE STATION GROUP INC's (SHOE) competitors?

Notable peers of SHOE STATION GROUP INC (SHOE) include Famous Footwear (Caleres, Inc. - CAL), DSW (Designer Brands Inc. - DBI), Foot Locker, Dick's Sporting Goods and Academy Sports + Outdoors. This peer set is informational only — not financial advice.

Is SHOE STATION GROUP INC (SHOE) overbought or oversold right now?

SHOE STATION GROUP INC (SHOE) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 47, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.

Where does stocks-llm's data on SHOE come from?

Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.

Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-10-08.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.