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Williams-Sonoma, Inc. (WSM)

Consumer Discretionary · Specialty home furnishings and lifestyle retail

A diversified omni-channel home furnishings and lifestyle retailer operating nine distinct premium brands across kitchenware, furniture, décor, and personalized gifts.

What Williams-Sonoma, Inc. does

Williams-Sonoma, Inc. is an omni-channel specialty retailer of high-quality home furnishings, kitchenware, and lifestyle products. The company operates nine brands—Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow—each targeting distinct customer segments and aesthetics. The company operates through e-commerce, direct-mail catalogs, physical retail stores, and business-to-business channels across the U.S., Puerto Rico, Canada, Australia, and the United Kingdom, with franchised operations in Mexico, South Korea, India, and the Philippines. Its in-house design capabilities, vertically integrated sourcing, and omni-fulfillment infrastructure support its positioning as the world's largest digital-first, design-led and sustainable home retailer.

Themes: ["Premium home furnishings","Omni-channel retail","Design-led lifestyle brands","Sustainability in home products","Customer loyalty and rewards programs","Direct-to-consumer e-commerce","Personalization and customization","Multi-brand portfolio strategy","Vertical integration and supply chain","Home entertaining and lifestyle"]

Fundamentals

Dividend: yield +1.6%; 4-year non-decreasing per-share dividend streak (SEC XBRL).

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Key risks (from latest filing)

["Exposure to discretionary consumer spending and economic downturns affecting home furnishings demand and customer purchasing behavior","Supply chain and fulfillment complexity across multiple brands, channels and geographies, including risks of out-of-stock inventory, damages, returns and multiple shipments impacting customer satisfaction","Competitive pressure in omni-channel home retail and discretionary consumer segments, requiring sustained marketing investment and customer acquisition costs"]

See WSM's biggest risks from its latest 10-Q →

Fundamentals: Finnhub, as of 2026-07-09. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-07-08.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.