MAR vs VIK
MAR: Global hospitality franchisor operating a portfolio of 22+ distinctive hotel brands across luxury to midscale segments, generating revenue through franchising, management fees, and brand licensing rather than property ownership. VIK: Premium cruise and river travel operator delivering luxury experiential voyages to discerning travelers globally.
Side-by-side fundamentals
| Metric | MAR | VIK | Edge |
|---|---|---|---|
| Price as of 2026-07-09 close | $372.47 | $98.78 | |
| Market cap as of 2026-07-10 | $97.4B | $43.9B | |
| P/E as of 2026-07-10 | 37.68 | 36.63 | VIK lower |
| PEG as of 2026-07-10 | 3.55 | 0.05 | VIK lower |
| Net margin as of 2026-07-10 | +9.7% | +18.0% | VIK higher |
| Gross margin as of 2026-07-10 | +20.0% | +43.2% | VIK higher |
| Operating margin as of 2026-07-10 | +16.0% | +22.9% | VIK higher |
| ROE as of 2026-07-10 | +309.1% | +147.9% | MAR higher |
| ROA as of 2026-07-10 | +9.3% | +10.0% | VIK higher |
| Debt / equity as of 2026-07-10 | 76.12 | 5.46 | VIK lower |
| Revenue growth (YoY) as of 2026-07-10 | +4.7% | +20.8% | VIK higher |
| Revenue CAGR (3y) SEC XBRL | +8.0% | n/a | |
| Dividend yield as of 2026-07-10 | +0.8% | n/a | |
| Dividend streak (yrs) SEC XBRL | 4 | n/a | |
| Beta as of 2026-07-10 | 1.13 | 1.50 | |
| 1-year return as of 2026-07-09 close | +33.4% | +77.7% | VIK higher |
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.