MCD vs VIK
MCD: Global quick-service restaurant franchiser that generates revenue from franchisee royalties and company-operated locations while leasing real estate to franchisees. VIK: Premium cruise and river travel operator delivering luxury experiential voyages to discerning travelers globally.
Side-by-side fundamentals
| Metric | MCD | VIK | Edge |
|---|---|---|---|
| Price as of 2026-07-09 close | $276.49 | $98.78 | |
| Market cap as of 2026-07-10 | $194.6B | $43.9B | |
| P/E as of 2026-07-10 | 22.42 | 36.63 | MCD lower |
| PEG as of 2026-07-10 | 2.91 | 0.05 | VIK lower |
| Net margin as of 2026-07-10 | +31.6% | +18.0% | MCD higher |
| Gross margin as of 2026-07-10 | +57.4% | +43.2% | MCD higher |
| Operating margin as of 2026-07-10 | +46.3% | +22.9% | MCD higher |
| ROE as of 2026-07-10 | +95.1% | +147.9% | VIK higher |
| ROA as of 2026-07-10 | +14.5% | +10.0% | MCD higher |
| Debt / equity as of 2026-07-10 | 40.64 | 5.46 | VIK lower |
| Revenue growth (YoY) as of 2026-07-10 | +6.8% | +20.8% | VIK higher |
| Revenue CAGR (3y) SEC XBRL | +5.1% | n/a | |
| Dividend yield as of 2026-07-10 | +2.7% | n/a | |
| Dividend streak (yrs) SEC XBRL | 5 | n/a | |
| Beta as of 2026-07-10 | 0.42 | 1.50 | |
| 1-year return as of 2026-07-09 close | -5.6% | +77.7% | VIK higher |
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.