MO vs PM
MO: The largest U.S. cigarette manufacturer and leading tobacco company, generating 34% net margins through Marlboro and diversified tobacco products spanning combustible, oral, and e-vapor categories. PM: Global tobacco and smoke-free products leader pivoting to a portfolio of cigarettes, heat-not-burn devices (IQOS), nicotine pouches (ZYN), and e-vapor with over $16 billion invested in innovation since 2008.
Side-by-side fundamentals
| Metric | MO | PM | Edge |
|---|---|---|---|
| Price as of 2026-07-09 close | $71.59 | $181.17 | |
| Market cap as of 2026-07-10 | $121.1B | $283.1B | |
| P/E as of 2026-07-10 | 15.03 | 25.51 | MO lower |
| PEG as of 2026-07-10 | 4.20 | 2.46 | PM lower |
| Net margin as of 2026-07-10 | +34.3% | +26.7% | MO higher |
| Gross margin as of 2026-07-10 | +63.0% | +67.3% | PM higher |
| Operating margin as of 2026-07-10 | +47.2% | +36.7% | MO higher |
| ROE as of 2026-07-10 | +149.7% | +575.4% | PM higher |
| ROA as of 2026-07-10 | +23.5% | +16.2% | MO higher |
| Debt / equity as of 2026-07-10 | 8.67 | 186.08 | MO lower |
| Revenue growth (YoY) as of 2026-07-10 | -1.1% | +8.1% | PM higher |
| Revenue CAGR (3y) SEC XBRL | -2.5% | +8.6% | PM higher |
| Dividend yield as of 2026-07-10 | +5.9% | +3.2% | MO higher |
| Dividend streak (yrs) SEC XBRL | 5 | 5 | Tie |
| Beta as of 2026-07-10 | 0.51 | 0.42 | |
| 1-year return as of 2026-07-09 close | +24.0% | +1.8% | MO higher |
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.