Lamar Advertising (LAMR)
Real Estate · out-of-home advertising · NASDAQ
Lamar Advertising is a dominant outdoor media owner providing national and local advertisers with extensive billboard, transit, and airport advertising infrastructure.
What Lamar Advertising does
Lamar Advertising is one of the largest outdoor advertising companies in North America, owning and operating a vast network of advertising structures. Their core offerings include billboards, interstate logo signs, transit advertising, and airport advertising displays. The company focuses on providing high-impact visual reach to advertisers through its extensive physical media footprint across the United States.
Themes: outdoor advertising, digital signage, media infrastructure, out-of-home advertising
Fundamentals
- Price$153.84 as of 2026-10-20 close
- Market cap$15.6B as of 2026-07-31 (share count; price 2026-10-20)
- 1-year return+28.1% 2025-10-20 close $120.10 → 2026-10-20 close $153.84
- P/E28.07 as of 2026-10-20
- ROE+57.3% FY2025, SEC XBRL
- ROIC+17.4% NOPAT / (debt + equity - cash), average capital — 10-K FY2025 (year ended 2025-12-31)
- Debt / equity3.53 borrowings, leases excluded / equity — 10-Q/10-K balance sheet 2026-06-30
- Beta0.72 as of 2026-09-02
- Last reported earnings2026-08-06 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +4.5%; 6-year non-decreasing per-share dividend streak (SEC XBRL).
How LAMR compares in its sector
- price-to-earnings ratiomiddle range 116 covered Real Estate peers, as of 2026-10-20
- return on equitytop 10% 158 covered Real Estate peers, as of 2026-09-02
- indicated dividend yieldmiddle range 132 covered Real Estate peers, as of 2026-09-02
- free cash flow (absolute dollars, latest fiscal year)top 25% 41 covered Real Estate peers, as of FY2025
Position among covered Real Estate companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Dividend coverage (FY2025)
Exceeded at least one reported measure. In FY2025, LAMR's dividend exceeded at least one reported measure of what it earned or generated (earnings payout 112%, free-cash-flow payout 96%). A payout above 100% in one year is not necessarily unsustainable, but it is not fully covered by that measure.
- Earnings payout112% dividends / net income
- Free-cash-flow payout96% dividends / (operating cash flow − capex)
Coverage derived from reported SEC EDGAR XBRL figures for FY2025 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.
Quarterly results
| Quarter | Operating income | Net income | Diluted EPS | Operating cash flow | Capex |
|---|---|---|---|---|---|
| Q2 FY2026 2026-06-30 | $208M | $161M | $1.58 | $252M† | $43M† |
| Q1 FY2026 2026-03-31 | $146M | $101M | $1.00 | $147M | $33M |
| Q4 FY2025 2025-12-31 | $196M† | $152M† | $1.50† | $271M† | $63M† |
| Q3 FY2025 2025-09-30 | $189M | $142M | $1.40 | $236M† | $50M† |
| Q2 FY2025 2025-06-30 | $198M | $154M | $1.52 | $229M† | $38M† |
| Q1 FY2025 2025-03-31 | $191M | $139M | $1.35 | $128M | $30M |
| Q4 FY2024 2024-12-31 | $37M† | -$1M† | -$0.02† | $279M† | $43M† |
| Q3 FY2024 2024-09-30 | $187M | $147M | $1.44 | $227M† | $30M† |
† Not filed as a discrete quarter: derived from the company's own year-to-date figures (for example the fourth quarter as the fiscal year minus the first nine months). A derived per-share figure is approximate, because the share count moves within the year.
Balance sheet at 2026-06-30
- Cash and equivalents$68M
- Total debt$3.5B borrowings only; leases excluded
- Net debt$3.4B total debt − cash − short-term investments
From the company's own SEC 10-Q and 10-K filings (XBRL), re-read every week. Figures in US dollars as filed; informational only — not financial advice.
How Lamar Advertising looks technically
Lamar Advertising (LAMR) is trading 7.4% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 300 trading days ago — a "golden cross", a bullish long-term signal. A trend is forming but not yet strong — ADX, a 0–100 trend-strength gauge, is 22 (a reading of 25+ marks a strong trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 69, neither overbought (above 70) nor oversold (below 30). It just made a new 20-day high, its first since 2026-08-19, pushing above its recent trading range.
Trend
7
| Distance from the 200-day | it is trading 7.4% above its 200-day average, the long-term trend line — a longer-term uptrend | +7.4% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $148.71 | $148.71 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $143.28 | $143.28 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing low 19 calendar days ago — the swings before that are what the structure reading is measured on | 19 sessions |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 300 trading days ago — a "golden cross", a bullish long-term signal | 300 sessions |
| Trend strength (14-day ADX) | a trend is forming but not yet strong — ADX, a 0–100 trend-strength gauge, is 22 (a reading of 25+ marks a strong trend) | 22.3 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 69, neither overbought (above 70) nor oversold (below 30) | 69.2 |
|---|---|---|
| Position in its 14-day range | it is trading right at the top of its 14-day range ($141.68 to $154.29) — its "stochastic" reading is 96 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 96.4 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in positive territory (momentum leaning bullish) | 13 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $165.87 | $165.87 |
|---|---|---|
| From the 52-week high | it is 7.3% below its 52-week high (its highest price of the past year) | -7.3% |
| Above the 52-week low | it is 34.4% above its 52-week low (its lowest price of the past year) | +34.4% |
| Below the 52-week high | it is 7.3% below its highest point of the past year | 7.3% |
| Since a 20-day breakout | it just made a new 20-day high, its first since 2026-08-19, pushing above its recent trading range | 1 session |
| Since a 55-day breakout | it made a new 55-day low about 10 trading days ago | 10 sessions |
| All-time high | its highest closing price on record is $165.87 (set on 2026-07-29) | $165.87 |
| Given back of the 52-week move | over the past year its closes ranged ($116.11 to $164.33), and it has given back roughly a quarter of its rise from last year’s low — 22% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $132.99 to $134.53. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 21.8% |
| From the all-time high | it is 7.3% below its all-time high | -7.3% |
| Nearest price level | it is trading 0.8% below a resistance level at $155.12 — a price it turned at five times since 2026-05-27, most recently on 2026-08-28. Since 2024-10-21 it has 11 such levels below the current price and 2 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +0.8% |
| All-time low | its lowest closing price on record is $5.35 (set on 2009-03-06) | $5.35 |
| Above the all-time low | it is 2775.5% above its all-time low | +2,776% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 56th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $2.64 between its high and its low — about 1.7% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $2.64 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $140.55 and $151.48 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $140.55 – $146.02 – $151.48 |
| Typical daily range (% of price) | its price moves about 1.7% in a typical session — among the calmest in the catalog. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 1.7% |
| Stretch from the 200-day average | it is trading 4.0 daily ranges above its 200-day average price (7.4% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 4.0 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.93× |
|---|
Analyst
2
| Change in the average price target | analysts have cut their average price target by 1.2% since the prior reading | -1.2% |
|---|---|---|
| Change in the consensus rating | not available for this company yet | n/a |
Candlestick patterns
1
| Since a doji | 6 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 6 sessions ago |
|---|
Price gaps
1
| Gap at the open | it opened on 2026-10-20 0.6% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and had not traded back through that level by the close | +0.6% |
|---|
Price streaks
1
| Closing streak | it has closed higher 4 sessions in a row, a +5.67% move over the run — an unbroken run of up days, which describes what has already happened and says nothing about the next session | 4 sessions up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 3.8 percentage points (the stock gained 4.8% while the market gained 1.0%) | +3.8% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 8.2 percentage points (the stock lost 4.5% while the market gained 3.6%) | -8.2% |
| vs market, 6 months | over the past 6 months this stock beat the market by 5.3 percentage points (the stock gained 13.8% while the market gained 8.5%) | +5.3% |
| vs market, 12 months | over the past 12 months this stock beat the market by 13.5 percentage points (the stock gained 28.1% while the market gained 14.6%) | +13.5% |
Signal agreement
2
| Bullish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, a fresh 20-day high, MACD momentum is positive, outperforming the market over 6 months — these describe past price behaviour, not a forecast | 5 of 9 |
|---|---|---|
| Bearish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bearish state: near the top of its 14-day range (overbought) — these describe past price behaviour, not a forecast | 1 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading inside the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-14 and projected forward over today's price, the zone traders read as unresolved — neither side has established a trend, and the band is where that gets settled. The band itself is moderate, spanning 2.9% of the share price. | 0.0% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 7% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $144.30 — a volume-weighted average of daily closes over 198 sessions, not a true tick-by-tick VWAP. | +6.6% |
|---|---|---|
| Vs the average paid since it last reported | the price is 3% above the average price paid since it last reported on 2026-08-06 (its 10-Q), so the typical buyer over that stretch is showing a gain. That average is $149.37 — a volume-weighted average of daily closes over 53 sessions, not a true tick-by-tick VWAP. | +3.0% |
Price levels it has turned at before
LAMR last closed at $153.84 on 2026-10-20. Since 2024-10-21 it has turned at 11 prices below its last close and 2 above; the 3 nearest below and the 2 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $155.12 | Resistance | 0.8% above the last close | turned there five times · 2026-05-27 to 2026-08-28 |
| $148.14 | Support | 3.7% below the last close | turned there five times · 2026-06-03 to 2026-09-30 |
| $165.12 | Resistance | 7.3% above the last close | turned there twice · 2026-07-17 to 2026-07-29 |
| $139.56 | Support | 9.3% below the last close | turned there twice · 2026-03-04 to 2026-04-17 |
| $136.50 | Support | 11.3% below the last close | turned there three times · 2024-11-07 to 2026-02-10 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-10-20.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Trading above the 50-day moving average · Broke out to a new 20-day high · Analyst price target recently CUT · beating the market · Least volatile (2% or less typical daily range) | Learn: moving average · golden cross · adx · rsi · breakout
Based on daily closing prices as of 2026-10-20. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Mean price target$160.25 range $151.00 – $170.00; median $160.00
Analyst estimates, as of 2026-10-17. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for LAMR
- Consensus EPS estimate$1.65 next reporting period, as of 2026-10-10
- Estimate change, 30 days$0.00 (0.0%) from $1.65, on 2026-09-05, 35-day window
- Readings revised upward0% of 8 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Dependence on general economic conditions which impact advertising spending.","Regulatory risks related to zoning, environmental laws, and billboard permits.","High levels of debt and interest rate sensitivity."]
What changed in the latest 10-Q
AI-assisted comparison of LAMR's 10-Q filed 2026-08-06 against the prior one filed 2026-05-07.
Management's Discussion & Analysis (MD&A)
- Added:
- Newer filing (2026-08-06) covers the three and six months ended June 30, 2026 and 2025.
- Newer filing states total cash purchase price for acquisitions during the six months ended June 30, 2026 was approximately $101.9 million.
- Newer filing includes capital expenditure table for the three and six months ended June 30, 2026 and 2025, with six-month totals: Billboard traditional $14,943 (2026) and $14,933 (2025); Billboard digital $34,668 (2026) and $38,318 (2025); Logos $9,394 (2026) and $5,985 (2025); Transit $1,232 (2026) and $958 (2025); Land and buildings $3,419 (2026) and $1,670 (2025); Operating equipment $12,203 (2026) and $6,224 (2025); Total $75,859 (2026) and $68,088 (2025).
- Newer filing includes capital expenditure table for the three months ended June 30, 2026 and 2025, with totals: Billboard traditional $9,015 (2026) and $8,887 (2025); Billboard digital $21,537 (2026) and $22,242 (2025); Logos $4,953 (2026) and $3,379 (2025); Transit $730 (2026) and $370 (2025); Land and buildings $2,293 (2026) and $1,360 (2025); Operating equipment $4,191 (2026) and $1,963 (2025); Total $42,719 (2026) and $38,201 (2025).
- Removed:
- Older filing (2026-05-07) covered the three months ended March 31, 2026 and 2025.
- Older filing stated total cash purchase price for acquisitions during the three months ended March 31, 2026 was approximately $58.6 million.
- Older filing included capital expenditure table only for the three months ended March 31, 2026 and 2025, with totals: Billboard traditional $5,928 (2026) and $6,046 (2025); Billboard digital $13,131 (2026) and $16,076 (2025); Logos $4,441 (2026) and $2,606 (2025); Transit $502 (2026) and $588 (2025); Land and buildings $1,126 (2026) and $310 (2025); Operating equipment $8,012 (2026) and $4,261 (2025); Total $33,140 (2026) and $29,887 (2025).
- Reworded:
- Older filing sentence: 'Revenue growth is based on many factors that include the Company's ability to increase occupancy of its existing advertising displays; raise advertising rates; and acquire new advertising displays and its operating results are therefore affected by general economic conditions...' Newer filing splits into two sentences: 'Revenue growth is based on many factors that include the Company's ability to increase occupancy of its existing advertising displays; raise advertising rates; and acquire new advertising displays. Its operating results are therefore affected by general economic conditions...'
- Period reference in discussion intro changed from 'the three months ended March 31, 2026 and 2025' (older) to 'the three and six months ended June 30, 2026 and 2025' (newer).
- Acquisition disclosure changed from 'During the three months ended March 31, 2026' (older) to 'During the six months ended June 30, 2026' (newer).
- Capital expenditure table period headings changed from 'Three Months Ended March 31' (older) to 'Three Months Ended June 30' and 'Six Months Ended June 30' (newer).
- Notes:
- Both source texts appear truncated at the end within the Non-GAAP Financial Measures section, mid-sentence, so changes beyond that point could not be assessed.
- Only the provided sections were compared; other parts of the filings may contain additional changes not captured here.
Risk Factors
- Reworded:
- In the newer filing (filed 2026-08-06), the Risk Factors section states: 'There have been no material changes to our risk factors since our combined Annual Report on Form 10-K for the year ended December 31, 2025.' In the older filing (filed 2026-05-07), the same section states: 'Except for the updated risk factor included below, there have been no material changes to our risk factors since our combined Annual Report on Form 10-K for the year ended December 31, 2025.'
- Notes:
- The 'updated risk factor included below' referenced in the older filing (filed 2026-05-07) is not present in the supplied excerpt of the older filing, and no updated risk factor text appears in either excerpt.
- The excerpts contain additional sections (Items 2, 5, 6, signatures) beyond the Risk Factors section; differences in those sections were noted but are outside the requested 'Risk Factors' comparison scope.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 1 open-market sale by insiders in the last 90 days, of which we have read Form 4 filings through 2026-10-16. The 5 days since 2026-10-16 have not been checked yet.
- Last 90 days · read to 2026-10-160 buys · 1 sell ($1M) — 1 selling insider
- Last 180 days · read to 2026-10-160 buys · 2 sells ($3M) — 2 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-09-14. Based on Form 4 filings read through 2026-10-16; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about LAMR's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
U.S. House trading disclosures
U.S. House members publicly disclose their own, their spouse's, and dependent children's stock transactions under the STOCK Act. We hold 5 matched disclosures for LAMR from U.S. House Clerk Periodic Transaction Report filings.
U.S. House trading disclosures →Short interest (FINRA)
LAMR had 3,422,664 shares of reported short interest as of the 2026-09-30 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for LAMR because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 3,422,664
- Prior settlement (shares) 3,132,364
- Reported change 9.27%
- Days to cover (reported) 5.91
Reported to FINRA as of the 2026-09-30 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does Lamar Advertising (LAMR) do?
Lamar Advertising is one of the largest outdoor advertising companies in North America, owning and operating a vast network of advertising structures. Their core offerings include billboards, interstate logo signs, transit advertising, and airport advertising displays. The company focuses on providing high-impact visual reach to advertisers through its extensive physical media footprint across the United States.
What sector is Lamar Advertising (LAMR) in?
Lamar Advertising (LAMR) is classified in the Real Estate sector. Its industry is out-of-home advertising. It trades on NASDAQ.
Does LAMR pay a dividend?
Yes — Lamar Advertising (LAMR) pays a dividend, with an indicated yield of about 4.51% and 6-year non-decreasing per-share dividend streak (SEC EDGAR XBRL) (market data, as of 2026-09-02). Informational only — not financial advice.
Who are Lamar Advertising's (LAMR) competitors?
Notable peers of Lamar Advertising (LAMR) include Outfront Media and Clear Channel Outdoor. This peer set is informational only — not financial advice.
Has there been recent U.S. House stock trading in LAMR?
Yes — we hold 5 matched STOCK Act disclosures for LAMR from U.S. House Clerk Periodic Transaction Report filings. These are legally-required disclosures (often filed 30–45 days after the trade), may belong to a U.S. House member, their spouse, or a dependent child, and are not an indicator of company performance or investment advice.
Is Lamar Advertising (LAMR) overbought or oversold right now?
Lamar Advertising (LAMR) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 69, in the neutral middle (as of 2026-10-20). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on LAMR come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-20.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.