OUTDOOR HOLDING (POWW)
Consumer Discretionary · Ammunition Manufacturing & Firearms E-Commerce · NASDAQ
Outdoor Holding Company operates GunBroker, a leading online marketplace for firearms, ammunition, and outdoor sporting goods.
What OUTDOOR HOLDING does
Outdoor Holding Company operates through two segments: an Ammunition segment that designs, produces and markets high-performance ammunition and ammunition components, and a Marketplace segment (GunBroker platform) that serves as an online marketplace for firearms, ammunition and related products. The company began operations in 2017 as an ammunition producer and expanded into the marketplace business through the 2021 acquisition of GunBroker. The company is focused on maintaining and expanding its e-commerce platform while managing its ammunition manufacturing operations.
Themes: ammunition manufacturing, firearms marketplace, e-commerce / online retail, consumer discretionary
Fundamentals
- Price$2.24 as of 2026-08-21 close
- Market cap$260M as of 2026-08-21
- 1-year return+58.9% 2025-08-21 close $1.41 → 2026-08-21 close $2.24
- P/En/a negative earnings
- Net margin-6.9% as of 2026-08-24
- Gross margin+87.2% as of 2026-08-24
- ROE-1.5% as of 2026-08-24
- Debt / equity0.04 as of 2026-08-24
- Revenue growth (YoY)-71.8% as of 2026-08-24
- Revenue CAGR (3y)-6.8% SEC XBRL
- Beta0.98 as of 2026-08-24
- Last reported earnings2026-08-10 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +1.1%; pays a dividend.
How POWW compares in its sector
- net profit marginbottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- operating marginbottom 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
- gross margintop 10% 331 covered Consumer Discretionary peers, as of 2026-08-24
- return on equitybottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- 3-year revenue CAGRbottom 25% 325 covered Consumer Discretionary peers
- indicated dividend yieldbottom 25% 162 covered Consumer Discretionary peers, as of 2026-08-24
- free cash flow (absolute dollars, latest fiscal year)bottom 25% 311 covered Consumer Discretionary peers, as of FY2026
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
How OUTDOOR HOLDING looks technically
OUTDOOR HOLDING (POWW) is trading 12.1% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 196 trading days ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 16, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 50, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 10 trading days ago (its momentum flipped positive). It made a new 20-day high about 10 trading days ago. It is 16.1% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 12.1% above its 200-day average, the long-term trend line — a longer-term uptrend | +12.1% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $2.24 | $2.24 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $2.00 | $2.00 |
| Swing structure | each recent peak has been higher than the one before it and each dip has been shallower — the pattern chart-watchers call an uptrend, which describes where price has already been and not where it goes next | higher highs and higher lows |
| Last swing turn | its last significant turn was a swing high 11 calendar days ago — the swings before that are what the structure reading is measured on | 11 sessions |
| Wave structure | its recent swings can be read as a completed three-part upward correction — a pullback in the A-B-C shape Elliott-wave chartists use; the labelling fails if price closes above 2.67. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next. | possible three-wave upward correction, complete (atypical proportions) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 196 trading days ago — a "golden cross", a bullish long-term signal | 196 sessions |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 16, below the 25 that marks a real trend) | 16.1 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 50, neither overbought (above 70) nor oversold (below 30) | 50.1 |
|---|---|---|
| Position in its 14-day range | it is trading in the lower half of its 14-day range ($2.11 to $2.67) — its "stochastic" reading is 23 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 23.2 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bullish about 10 trading days ago (its momentum flipped positive) | 10 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $2.67 | $2.67 |
|---|---|---|
| From the 52-week high | it is 16.1% below its 52-week high (its highest price of the past year) | -16.1% |
| Above the 52-week low | it is 71.0% above its 52-week low (its lowest price of the past year) | +71.0% |
| Below the 52-week high | it is 16.1% below its highest point of the past year | 16.1% |
| Since a 20-day breakout | it made a new 20-day high about 10 trading days ago | 10 sessions |
| Since a 55-day breakout | it made a new 55-day high about 10 trading days ago | 10 sessions |
| All-time high | its highest closing price on record is $10.37 (set on 2021-06-30) | $10.37 |
| Given back of the 52-week move | over the past year its closes ranged ($1.35 to $2.56), and it has given back roughly a quarter of its rise from last year’s low — 26% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $1.77 to $1.81. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 26.4% |
| From the all-time high | it is 78.4% below its all-time high | -78.4% |
| Nearest price level | it is trading 0.6% above a support level at $2.23 — a price it turned at twice since 2026-03-04, most recently on 2026-04-17. Since 2024-08-21 it has 12 such levels below the current price and 0 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | -0.6% |
| All-time low | its lowest closing price on record is $0.001 (set on 2002-06-04) | $0.001 |
| Above the all-time low | it is 223900.0% above its all-time low | +223,900% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 60th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.1141 between its high and its low — about 5.1% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.1141 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $2.03 and $2.41 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $2.03 – $2.22 – $2.41 |
| Typical daily range (% of price) | its price moves about 5.1% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 5.1% |
| Stretch from the 200-day average | it is trading 2.1 daily ranges above its 200-day average price (12.1% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 2.1 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.57× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a bullish engulfing | 3 sessions ago it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it | 3 sessions ago |
|---|---|---|
| Since a bearish engulfing | 8 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it | 8 sessions ago |
Price gaps
3
| Gap at the open | it opened on 2026-08-21 0.4% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +0.4% |
|---|---|---|
| Open gap | it gapped 12.7% above the previous close 9 sessions ago and has not traded back through the level it left behind at 2.13 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | +12.7% |
| Gap filled | a 2.2% gap down opened on 2026-07-23 has been "filled" 18 sessions ago — price traded back through the level the gap left behind, and it took 3 sessions to close | 18 sessions ago |
Price streaks
1
| Closing streak | it has closed lower 2 sessions in a row, a -1.75% move over the run — an unbroken run of down days, which describes what has already happened and says nothing about the next session | 2 sessions down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 1.9 percentage points (the stock gained 0.4% while the market gained 2.3%) | -1.9% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 8.3 percentage points (the stock gained 11.4% while the market gained 3.1%) | +8.3% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 3.4 percentage points (the stock gained 7.7% while the market gained 11.1%) | -3.4% |
| vs market, 12 months | over the past 12 months this stock beat the market by 38.4 percentage points (the stock gained 58.9% while the market gained 20.5%) | +38.4% |
Signal agreement
2
| Bullish technical signals | 3 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, MACD momentum is positive — these describe past price behaviour, not a forecast | 3 of 9 |
|---|---|---|
| Bearish technical signals | 2 of the 9 technical signals we can compute for it are currently in a bearish state: lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 2 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 0.6% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is moderate, spanning 4.7% of the share price. | -0.6% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 6% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $2.12 — a volume-weighted average of daily closes over 157 sessions, not a true tick-by-tick VWAP. | +5.8% |
|---|---|---|
| Vs the average paid since it last reported | the price is 6% below the average price paid since it last reported on 2026-08-10 (its 10-Q), so the typical buyer over that stretch is under water. That average is $2.37 — a volume-weighted average of daily closes over 10 sessions, not a true tick-by-tick VWAP. | -5.5% |
Price levels it has turned at before
POWW last closed at $2.24 on 2026-08-21. Since 2024-08-21 it has turned at 12 prices below its last close and 0 above; the 3 nearest below are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $2.23 | Support | 0.6% below the last close | turned there twice · 2026-03-04 to 2026-04-17 |
| $2.12 | Support | 5.4% below the last close | turned there three times · 2025-05-02 to 2026-05-27 |
| $2.05 | Support | 8.4% below the last close | turned there twice · 2025-05-15 to 2026-07-24 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a three-part upward correction — the A-B-C shape chartists use for a pullback — now complete.
This labelling fails — stops being a possible reading at all — if it closes above $2.67.
It is the only labelling that fits these swings, though its proportions are not the textbook ones.
This reading has stood for 4 trading days, since 2026-08-18.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · trendless / choppy (low ADX) · Under water since its last earnings report (below the anchored VWAP) · Trading below the Ichimoku cloud · Near a support level (sitting on a price it has bounced off before) | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingStrong Buy (1.00 mean, 1=Strong Buy…5=Strong Sell) — 2 analysts
- Mean price target$3.50 range $3.00 – $4.00
Analyst estimates, as of 2026-08-23. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Key risks (from latest filing)
["Significant revenue decline of -71.79% YoY and unprofitability with negative net margin of -6.92%, indicating operational stress and demand challenges","Reliance on third-party relationships for distribution and retail partnerships, with exposure to loss of key retailer and distributor relationships","Intense competition in the ammunition and firearms marketplace sectors, with ability to compete being dependent on market conditions and brand maintenance"]
What changed in the latest 10-Q
AI-assisted comparison of POWW's 10-Q filed 2026-02-09 against the prior one filed 2025-11-10.
Management's Discussion & Analysis (MD&A)
- Reworded:
- MD&A section title: 'MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS' (newer, filed 2026-02-09) vs. 'MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION S' (older, filed 2025-11-10) - spacing/typo correction in word 'OPERATIONS'
- MD&A page number changed from 26 to 30 (filed 2026-02-09)
- Item 3 page number changed from 33 to 40 (filed 2026-02-09)
- Item 4 page number changed from 34 to 40 (filed 2026-02-09)
- Part II page number changed from 37 to 43 (filed 2026-02-09)
- Item 1 (Legal Proceedings) page number changed from 37 to 43 (filed 2026-02-09)
- Notes:
- These are table of contents entries only; the actual MD&A substantive content was not provided for comparison
- Page number changes likely reflect document length changes but do not indicate what content was added, removed, or modified
Risk Factors
- Added:
- Balance sheet as of December 31, 2025 added (newer filing filed 2026-02-09)
- Statement of Operations for three months ended December 31, 2025 added (newer filing)
- Statement of Operations for nine months ended December 31, 2025 added (newer filing)
- Shareholders' equity statement line for December 31, 2025 added (newer filing)
- Employee stock awards transaction for three months ended December 31, 2025 added (newer filing)
- Removed:
- Balance sheet as of September 30, 2025 removed (replaced with December 31, 2025 in newer filing)
- Statement of Operations for three months ended September 30, 2025 removed (replaced with December 31, 2025)
- Statement of Operations for six months ended September 30, 2025 removed (replaced with nine months ended December 31, 2025)
- Shareholders' equity statement line for September 30, 2025 removed (replaced with December 31, 2025)
- Reworded:
- Statement of Operations period changed from 'For the Three Months Ended September 30' to 'For the Three Months Ended December 31' (newer filing)
- Statement of Operations period changed from 'For the Six Months Ended September 30' to 'For the Nine Months Ended December 31' (newer filing)
- Shareholders' Equity table column header changed from 'Common Shares' to 'Common Stock' (newer filing)
- Balance sheet line changed from 'Notes payable - related parties, current portion' to 'Notes payable - related parties, current maturities' (newer filing)
- Notes:
- The two filings report different fiscal period end dates (December 31, 2025 in newer vs. September 30, 2025 in older), making direct financial metric comparisons reflect different reporting periods
- Financial statement page numbers differ between filings (Risk Factors on page 44 in newer vs. page 38 in older)
- The newer filing appears to present a more complete shareholders' equity statement with additional quarterly transactions shown
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
No open-market insider purchases or sales are on record for POWW — recent Form 4 activity was compensation-related (awards, option exercises, or tax withholding), not open-market buying or selling.
View full insider trading history → View SEC Form 3/4/5 filingsOnly open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding POWW as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 9,658,482
- Reported value $19,413,549
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 4 increased, 1 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
POWW had 3,049,734 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
POWW had 2.63% of its shares outstanding sold short as of the 2026-07-31 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 5.94 days to cover at the same settlement.
- Reported short interest (shares) 3,049,734
- Short interest (% of shares outstanding) 2.63%
- Prior settlement (shares) 3,268,597
- Reported change -6.7%
- Days to cover (reported) 5.94
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- eBay (EBAY)
- Amazon (AMZN)
- Bass Pro Shops
- Cabela's
- Cheaper Than Dirt!
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare POWW vs…
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Frequently asked questions
What does OUTDOOR HOLDING (POWW) do?
Outdoor Holding Company operates through two segments: an Ammunition segment that designs, produces and markets high-performance ammunition and ammunition components, and a Marketplace segment (GunBroker platform) that serves as an online marketplace for firearms, ammunition and related products. The company began operations in 2017 as an ammunition producer and expanded into the marketplace business through the 2021 acquisition of GunBroker.
What sector is OUTDOOR HOLDING (POWW) in?
OUTDOOR HOLDING (POWW) is classified in the Consumer Discretionary sector. Its industry is Ammunition Manufacturing & Firearms E-Commerce. It trades on NASDAQ.
Does POWW pay a dividend?
Yes — OUTDOOR HOLDING (POWW) pays a dividend, with an indicated yield of about 1.15% (market data, as of 2026-08-24). Informational only — not financial advice.
Who are OUTDOOR HOLDING's (POWW) competitors?
Notable peers of OUTDOOR HOLDING (POWW) include eBay, Amazon, Bass Pro Shops, Cabela's and Cheaper Than Dirt!. This peer set is informational only — not financial advice.
Is OUTDOOR HOLDING (POWW) overbought or oversold right now?
OUTDOOR HOLDING (POWW) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 50, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on POWW come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.