ADV vs NIQ
ADV: Advantage Solutions provides outsourced sales, merchandising, sampling, and retailer support services to CPG manufacturers and retailers across North America's physical and digital commerce channels. NIQ: NIQ is a consumer intelligence and market research platform powered by its Connect data engine, serving CPG and adjacent verticals with integrated insights from Nielsen's legacy research business and the 2023 GfK combination.
Side-by-side fundamentals
| Metric | ADV | NIQ | Edge |
|---|---|---|---|
| Price as of 2026-07-27 close | $37.93 | $11.07 | |
| Market cap as of 2026-07-30 | $504M | $3.3B | |
| Net margin as of 2026-07-30 | -6.8% | -7.8% | ADV higher |
| Gross margin as of 2026-07-30 | +14.0% | +55.7% | NIQ higher |
| Operating margin as of 2026-07-30 | -3.0% | +1.4% | NIQ higher |
| ROE as of 2026-07-30 | -40.2% | -43.9% | ADV higher |
| ROA as of 2026-07-30 | -8.6% | -4.9% | NIQ higher |
| Debt / equity as of 2026-07-30 | 3.24 | 3.89 | ADV lower |
| Revenue growth (YoY) as of 2026-07-30 | +1.8% | +44.0% | NIQ higher |
| Revenue CAGR (3y) SEC XBRL | -1.0% | +12.1% | NIQ higher |
| Beta as of 2026-07-30 | 2.16 | -0.11 | |
| 1-year return as of 2026-07-27 close | -5.2% | -43.7% | ADV higher |
Fundamentals: market data, as of 2026-07-30. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-27.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.