APP vs META
APP: AppLovin is an AI-driven advertising technology platform that helps businesses automate marketing and maximize revenue across mobile and connected TV environments. META: Meta is a dominant global social media and advertising powerhouse currently pivoting its massive R&D resources toward AI-driven superintelligence and immersive hardware like the metaverse and smart glasses.
Side-by-side fundamentals
| Metric | APP | META | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $412.48 | $627.17 | |
| Market cap as of 2026-07-23 | $138.6B | $1.63T | |
| P/E as of 2026-07-23 | 34.97 | 23.15 | META lower |
| PEG as of 2026-07-23 | 0.93 | 0.93 | APP lower |
| Net margin as of 2026-07-23 | +64.3% | +32.8% | APP higher |
| Gross margin as of 2026-07-23 | +88.4% | +81.9% | APP higher |
| Operating margin as of 2026-07-23 | +77.1% | +41.2% | APP higher |
| ROE as of 2026-07-23 | +222.0% | +33.2% | APP higher |
| ROA as of 2026-07-23 | +58.1% | +20.8% | APP higher |
| Debt / equity as of 2026-07-23 | 1.49 | 0.24 | META lower |
| Revenue growth (YoY) as of 2026-07-23 | +40.0% | +26.2% | APP higher |
| Revenue CAGR (3y) SEC XBRL | +24.8% | +19.9% | APP higher |
| Dividend yield as of 2026-07-23 | n/a | +0.3% | |
| Dividend streak (yrs) SEC XBRL | n/a | 2 | |
| Beta as of 2026-07-23 | 2.55 | 1.24 | |
| 1-year return as of 2026-07-22 close | +17.9% | -11.0% | APP higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.