BKNG vs F
BKNG: Booking Holdings operates five global online travel platforms (Booking.com, Priceline, Agoda, KAYAK, OpenTable) that connect millions of travelers with accommodations, flights, restaurants, and experiences while generating revenue from merchant commissions, payment facilitation, and advertising. F: A legacy automaker pivoting toward electrified vehicles and software-enabled mobility while managing legacy costs and market transition risks.
Side-by-side fundamentals
| Metric | BKNG | F | Edge |
|---|---|---|---|
| Price as of 2026-07-09 close | $175.52 | $13.61 | |
| Market cap as of 2026-07-10 | $135.2B | $53.9B | |
| P/E as of 2026-07-10 | 21.96 | n/a | |
| PEG as of 2026-07-10 | 1.50 | 0.53 | F lower |
| Net margin as of 2026-07-10 | +22.2% | -3.2% | BKNG higher |
| Gross margin as of 2026-07-10 | +98.1% | +7.0% | BKNG higher |
| Operating margin as of 2026-07-10 | +32.6% | -3.8% | BKNG higher |
| ROE as of 2026-07-10 | +139.6% | -14.7% | BKNG higher |
| ROA as of 2026-07-10 | +21.1% | -2.1% | BKNG higher |
| Debt / equity as of 2026-07-10 | 11.29 | 4.20 | F lower |
| Revenue growth (YoY) as of 2026-07-10 | +14.9% | +3.8% | BKNG higher |
| Revenue CAGR (3y) SEC XBRL | +16.3% | +5.8% | BKNG higher |
| Dividend yield as of 2026-07-10 | +0.9% | +4.4% | F higher |
| Dividend streak (yrs) SEC XBRL | 2 | 1 | BKNG higher |
| Beta as of 2026-07-10 | 1.08 | 1.86 | |
| 1-year return as of 2026-07-09 close | -22.6% | +15.0% | F higher |
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.