Booking Holdings (BKNG)
Consumer Discretionary · Online Travel Agencies (OTA) · NASDAQ
Booking Holdings is the world's leading provider of online travel and related booking services, connecting millions of travelers with hotels, flights, and experiences globally.
What Booking Holdings does
Booking Holdings is a leading provider of online travel and related services. The company operates a portfolio of brands, including Booking.com, Priceline, Agoda, Rentalcars.com, and OpenTable, offering services such as hotel and alternative accommodation reservations, flight bookings, car rentals, and restaurant reservations globally.
Themes: online travel booking, travel and hospitality, e-commerce platforms
Fundamentals
- Price$209.62 as of 2026-08-21 close
- Market cap$157.5B as of 2026-08-21
- 1-year return-8.2% 2025-08-21 close $228.43 → 2026-08-21 close $209.62
- P/E22.12 as of 2026-08-24
- Net margin+25.5% as of 2026-08-24
- Gross margin+98.1% as of 2026-08-24
- ROE+139.6% as of 2026-08-24
- Debt / equity11.29 as of 2026-08-24
- Revenue growth (YoY)+12.8% as of 2026-08-24
- Revenue CAGR (3y)+16.3% SEC XBRL
- Beta1.12 as of 2026-08-24
- Last reported earnings2026-08-04 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +0.8%; at least 2 years of non-decreasing per-share dividends (SEC XBRL) — we do not hold the year before it, so the real streak may be longer.
How BKNG compares in its sector
- price-to-earnings ratiomiddle range 266 covered Consumer Discretionary peers, as of 2026-08-24
- net profit margintop 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
- operating margintop 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
- gross margintop 10% 331 covered Consumer Discretionary peers, as of 2026-08-24
- return on equitytop 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
- 3-year revenue CAGRtop 25% 325 covered Consumer Discretionary peers
- indicated dividend yieldbottom 25% 162 covered Consumer Discretionary peers, as of 2026-08-24
- free cash flow (absolute dollars, latest fiscal year)top 10% 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
BKNG is not currently in any published Top 10 list. Its scores are below.
Long-term score
58.9 #212 of 987 scored · #7 of 115 in Consumer Discretionary
Profitability 90th (return on equity 139.6%, operating margin 32.9%) and growth 79th (3-year revenue CAGR 16.3%, revenue growth year over year 12.9%); weakest is capital return (21st, consecutive years of dividend increases 2 years).
Short-term score
60.8 #171 of 1,704 scored · #17 of 186 in Consumer Discretionary
Trend 69th: a strong uptrend, with buyers in control; volume and participation 66th: it gapped 6.9% above the previous close and has not traded back through the level it left behind — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed; weakest is catalysts 51st: analysts' average price target is unchanged from the prior reading.
Scores as of 21 Aug 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 2.
Dividend coverage (FY2025)
Covered by reported results. In FY2025, BKNG's dividend was covered by reported results (free-cash-flow payout 14%). This describes past coverage, not a forecast.
- Earnings payoutnot assessable earnings not reported
- Free-cash-flow payout14% dividends / (operating cash flow − capex)
Coverage derived from reported SEC EDGAR XBRL figures for FY2025 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.
How Booking Holdings looks technically
Booking Holdings (BKNG) is trading 12.5% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 2 trading days ago — a "golden cross", a bullish long-term signal. A strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 32, with buyers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 61, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bearish about 4 trading days ago (its momentum flipped negative). It made a new 20-day high about 11 trading days ago.
Trend
9
| Distance from the 200-day | it is trading 12.5% above its 200-day average, the long-term trend line — a longer-term uptrend | +12.5% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $187.81 | $187.81 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $186.39 | $186.39 |
| Swing structure | each recent peak has been higher than the one before it and each dip has been shallower — the pattern chart-watchers call an uptrend, which describes where price has already been and not where it goes next | higher highs and higher lows |
| Last swing turn | its last significant turn was a swing high 14 calendar days ago — the swings before that are what the structure reading is measured on | 14 sessions |
| Wave structure | its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now in the fourth leg, a pullback against that upward direction; the labelling fails if price closes below 185.92. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a completed three-part correction. | possible upward five-wave sequence, in wave 4 (one of several readings) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 2 trading days ago — a "golden cross", a bullish long-term signal | 2 sessions |
| Above the 200-day after a dip | it recently dipped to its 200-day average (the long-term trend line) and has since climbed back above it — now about 12.5% above | +12.5% |
| Trend strength (14-day ADX) | a strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 32, with buyers in control | 32.4 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 61, neither overbought (above 70) nor oversold (below 30) | 60.8 |
|---|---|---|
| Position in its 14-day range | it is trading in the upper half of its 14-day range ($190.37 to $216.42) — its "stochastic" reading is 74 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 73.9 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bearish about 4 trading days ago (its momentum flipped negative) | 4 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $231.80 | $231.80 |
|---|---|---|
| From the 52-week high | it is 9.6% below its 52-week high (its highest price of the past year) | -9.6% |
| Above the 52-week low | it is 39.6% above its 52-week low (its lowest price of the past year) | +39.6% |
| Below the 52-week high | it is 9.6% below its highest point of the past year | 9.6% |
| Since a 20-day breakout | it made a new 20-day high about 11 trading days ago | 11 sessions |
| Since a 55-day breakout | it made a new 55-day high about 11 trading days ago | 11 sessions |
| All-time high | its highest closing price on record is $233.58 (set on 2025-07-08) | $233.58 |
| Given back of the 52-week move | over the past year its closes ranged ($154.13 to $228.83), and it has recovered well over two thirds of its fall from last year’s high — 74% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $200.30 to $202.69. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 74.3% |
| From the all-time high | it is 10.3% below its all-time high | -10.3% |
| Nearest price level | it is trading 0.9% below a resistance level at $211.44 — a price it turned at 8 times since 2024-12-12, most recently on 2026-01-02. Since 2024-08-21 it has 7 such levels below the current price and 5 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +0.9% |
| All-time low | its lowest closing price on record is $0.2515 (set on 2002-10-10) | $0.2515 |
| Above the all-time low | it is 83248.9% above its all-time low | +83,249% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 59th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $6.82 between its high and its low — about 3.3% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $6.82 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $187.93 and $221.90 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $187.93 – $204.91 – $221.90 |
| Typical daily range (% of price) | its price moves about 3.3% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 3.3% |
| Stretch from the 200-day average | it is trading 3.4 daily ranges above its 200-day average price (12.5% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 3.4 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.78× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
1
| Since a doji | today it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | today |
|---|
Price gaps
3
| Gap at the open | it opened on 2026-08-21 at essentially the same price it closed at the session before — no meaningful overnight gap | +0.1% |
|---|---|---|
| Open gap | it gapped 6.9% above the previous close 12 sessions ago and has not traded back through the level it left behind at 194.27 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | +6.9% |
| Gap filled | a 2.8% gap up opened on 2026-08-03 has been "filled" 14 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 14 sessions ago |
Price streaks
1
| Closing streak | it has closed lower 2 sessions in a row, a -1.59% move over the run — an unbroken run of down days, which describes what has already happened and says nothing about the next session | 2 sessions down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 14.5 percentage points (the stock gained 16.8% while the market gained 2.3%) | +14.5% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 28.2 percentage points (the stock gained 31.3% while the market gained 3.1%) | +28.2% |
| vs market, 6 months | over the past 6 months this stock beat the market by 17.5 percentage points (the stock gained 28.5% while the market gained 11.1%) | +17.5% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 28.7 percentage points (the stock lost 8.2% while the market gained 20.5%) | -28.7% |
Signal agreement
2
| Bullish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bullish state: a strong uptrend, with buyers in control, a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months, trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
|---|---|---|
| Bearish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bearish state: MACD momentum is negative — these describe past price behaviour, not a forecast | 1 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 19% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is moderate, spanning 3.4% of the share price. | +18.9% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 18% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $177.75 — a volume-weighted average of daily closes over 156 sessions, not a true tick-by-tick VWAP. | +17.9% |
|---|---|---|
| Vs the average paid since it last reported | the price is 1% above the average price paid since it last reported on 2026-08-04 (its 10-Q), so the typical buyer over that stretch is showing a gain. That average is $208.24 — a volume-weighted average of daily closes over 14 sessions, not a true tick-by-tick VWAP. | +0.7% |
Price levels it has turned at before
BKNG last closed at $209.62 on 2026-08-21. Since 2024-08-21 it has turned at 7 prices below its last close and 5 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $211.44 | Resistance | 0.9% above the last close | turned there 8 times · 2024-12-12 to 2026-01-02 |
| $215.17 | Resistance | 2.6% above the last close | turned there three times · 2025-09-10 to 2026-08-07 |
| $221.60 | Resistance | 5.7% above the last close | turned there five times · 2025-09-18 to 2026-01-09 |
| $195.62 | Support | 6.7% below the last close | turned there 7 times · 2024-11-20 to 2026-04-21 |
| $188.19 | Support | 10.2% below the last close | turned there twice · 2025-04-14 to 2026-07-07 |
| $184.81 | Support | 11.8% below the last close | turned there six times · 2025-01-22 to 2026-07-16 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now in leg 4 of five, a pullback against that direction.
This labelling fails — stops being a possible reading at all — if it closes below $185.92.
This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
On past moves of this shape the leg has usually ended somewhere between $193.35 and $205.15 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
Alternate reading: The same swings also read as a completed three-part correction, which fails on a close above $215.69.
This reading has stood for 6 trading days, since 2026-08-14.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Recent golden cross (50-day crossed above 200-day) · Tested and reclaimed 200-day support · MACD just crossed bearish (12/26/9) · in a strong, established uptrend (ADX) · beating the market | Learn: moving average · golden cross · adx · rsi · macd · breakout
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (1.55 mean, 1=Strong Buy…5=Strong Sell) — 36 analysts
- Mean price target$237.81 range $188.00 – $301.00; median $240.00
Analyst estimates, as of 2026-08-18. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for BKNG
- Consensus EPS estimate$4.49 next reporting period, as of 2026-08-18
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Intense competition in the online travel industry from global and regional players and metasearch engines.","Dependence on third-party internet search engines to drive traffic to its websites.","Risks related to international operations including foreign currency exchange rate fluctuations and compliance with local laws."]
What changed in the latest 10-Q
AI-assisted comparison of BKNG's 10-Q filed 2026-04-28 against the prior one filed 2025-10-28.
Management's Discussion & Analysis (MD&A)
- Added:
- Added reference to 'Risk Factors' section in newer filing's opening paragraph (2026-04-28)
- Added disclosure about using Investor Relations website (ir.bookingholdings.com) for material information under Regulation Fair Disclosure (2026-04-28)
- Added discussion of 2025 full-year room night growth of 8% year-over-year (2026-04-28)
- Added detailed discussion of Q1 2026 room night trends, including 6% YoY growth and 1% growth in March specifically (2026-04-28)
- Added extensive new section discussing Middle East conflict impact on travel demand, cancellations, and oil prices (2026-04-28)
- Added statement about Q1 2026 cancellation rate being lower than Q1 2025, but with YoY increase in March due to Middle East conflict (2026-04-28)
- Added discussion of negative marketing efficiency impact from increased March cancellation rates (2026-04-28)
- Added specification that global ADRs in Q1 2026 were approximately 1% higher on constant currency basis with higher ADRs in Europe (2026-04-28)
- Added language about ADRs not being materially impacted by regional mix changes in Q1 2026 (2026-04-28)
- Added reference to 'AI-powered' traveler experience in Connected Trip strategy (2026-04-28)
- Added specific mobile app booking mix data: high-fifties percentage over trailing twelve months ended March 31, 2026, versus mid-fifties for March 31, 2025 (2026-04-28)
- Added language that 'merchant service offerings' expanded 'as part of a broader strategy' (2026-04-28)
- Added merchant mix data: 72% in Q1 2026 versus 67% in Q1 2025 (2026-04-28)
- Removed:
- Removed reference to '2024' in opening paragraph; changed to reference 'December 31, 2025' (2025-10-28 had 2024 reference)
- Removed reference to 'Section entitled' in opening and changed to 'Sections entitled' (2026-04-28)
- Removed 'See Note 14 to our Unaudited Consolidated Financial Statements for segment reporting and geographic information' (2025-10-28)
- Removed 'payment facilitation' and 'advertising' service description; changed to 'payment facilitation, advertising' format (2025-10-28 had 'advertising services')
- Removed all discussion of 2024 full-year room night growth and 2024 booking window expansion (2025-10-28)
- Removed all Q3 2025 room night growth discussion (8% YoY, comparison to Q1 and Q2 2025 rates, healthy demand across regions) (2025-10-28)
- Removed reference to Q3 2025 cancellation rate comparison (2025-10-28)
- Removed detailed ADR discussion specific to Q3 2025 including regional mix impact language (2025-10-28)
- Removed language about 'long-term strategy' and changed to 'creating an ideal AI-powered traveler experience' (2026-04-28)
- Removed 'online' modifier before platforms in innovation discussion (2025-10-28 said 'online platforms')
- Removed 'online' modifier before 'travel planning' in Connected Trip description (2025-10-28)
- Removed clause 'We believe these efforts will help improve traveler loyalty, frequency, and mix of direct bookings over time. We believe these improvements will benefit revenue growth and marketing efficiency in the future, however,' and replaced with single clause stating belief will help (2026-04-28)
- Removed 'mid-fifties percentage over the trailing twelve months ended September 30, 2025, up from a low-fifties percentage over the trailing twelve months ended September 30, 2024' mobile app mix data (2025-10-28)
- Removed detailed explanation of merchant service strategy at Booking.com specifically; generalized to Company-wide approach (2025-10-28 focused on 'Booking.com increasingly processes')
- Removed Q3 2024 merchant mix baseline (65%) used for comparison; now shows Q1 2025 baseline (67%) (2025-10-28)
- Removed detailed explanation of merchant revenue recording ('e.g., payment card rebates') and margin impact analysis (2025-10-28)
- Removed trailing twelve months ended September 30, 2025 incremental revenue comparison statement (2025-10-28)
- Removed discussion of performance and brand marketing expenses for Q3 2025 ($2.3 billion, up 9%) (2025-10-28)
- Reworded:
- Changed 'converting our current-year period results in currencies other than U.S. Dollars' to 'converting our current-year period results in currencies other than U.S. Dollars' - no substantive change in calculation description
- Changed 'offering the travel choices they want, with tailored' to 'with tailored' - removed 'offering the travel choices they want' phrase (2025-10-28 had fuller phrase)
- Changed 'we believe our diversified global portfolio of leading travel brands, flexible platforms, and strong financial position would help us to navigate' to 'helps us to navigate' (changed 'would help' to 'helps') (2026-04-28)
- Changed 'Increases in cancellation rates can negatively impact our marketing efficiency' to specify 'Late in the first quarter of 2026, the increase in cancellation rates negatively impacted our marketing efficiency' (2026-04-28)
- Changed description of merchant services from 'Booking.com increasingly processes transactions on a merchant basis' to 'We continue to expand our merchant service offerings' (2026-04-28)
- Changed 'the mix of our total gross bookings generated on a merchant basis was 72% in the third quarter of 2025, an increase from 65% in the third quarter of 2024' to '72% in the first quarter of 2026, an increase from 67% in the first quarter of 2025' (2026-04-28)
- Changed merchant services description from focus on 'Booking.com' to broader 'across the Company' scope (2026-04-28)
- Notes:
- The newer filing (2026-04-28) covers Q1 2026 period, while older filing (2025-10-28) covers Q3 2025 period, making some comparisons reflect different reporting periods rather than true revisions
- Text appears truncated in newer filing at end of merchant services discussion ('Sa' cut off), limiting ability to assess complete changes in that section
- Different base periods in comparable metrics (March 31 vs September 30) make some data comparisons reflect period changes rather than edits
Risk Factors
The two filings could not be meaningfully compared for this section.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 18 open-market sales by insiders in the last 90 days.
- Last 30 days0 buys · 18 sells ($16M) — 4 selling insiders
- Last 90 days0 buys · 18 sells ($16M) — 4 selling insiders
- Last 180 days0 buys · 27 sells ($30M) — 5 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-08-17. As of 2026-08-25.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about BKNG's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Congressional trading disclosures
U.S. House members publicly disclose their own, their spouse's, and dependent children's stock transactions under the STOCK Act. We hold 14 matched disclosures for BKNG from U.S. House Clerk Periodic Transaction Report filings.
Congressional trading disclosures →Institutional ownership (13F)
5 institutional 13F filers reported holding BKNG as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 5,098,283
- Reported value $21,465,408,280
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 0 increased, 5 decreased, 1 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
BKNG had 23,687,573 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
BKNG had 3.15% of its shares outstanding sold short as of the 2026-07-31 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 4.09 days to cover at the same settlement.
- Reported short interest (shares) 23,687,573
- Short interest (% of shares outstanding) 3.15%
- Prior settlement (shares) 22,805,449
- Reported change 3.87%
- Days to cover (reported) 4.09
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Expedia Group (EXPE)
- Airbnb (ABNB)
- TripAdvisor (TRIP)
- Trip.com Group (TCOM)
- Alphabet (Google Travel)
- MakeMyTrip (MMYT)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does Booking Holdings (BKNG) do?
Booking Holdings is a leading provider of online travel and related services. The company operates a portfolio of brands, including Booking.com, Priceline, Agoda, Rentalcars.com, and OpenTable, offering services such as hotel and alternative accommodation reservations, flight bookings, car rentals, and restaurant reservations globally.
What sector is Booking Holdings (BKNG) in?
Booking Holdings (BKNG) is classified in the Consumer Discretionary sector. Its industry is Online Travel Agencies (OTA). It trades on NASDAQ.
Does BKNG pay a dividend?
Yes — Booking Holdings (BKNG) pays a dividend, with an indicated yield of about 0.80% and at least 2 years of non-decreasing per-share dividends (SEC EDGAR XBRL) — we do not hold the year before it, so the real streak may be longer (market data, as of 2026-08-24). Informational only — not financial advice.
Who are Booking Holdings's (BKNG) competitors?
Notable peers of Booking Holdings (BKNG) include Expedia Group, Airbnb, TripAdvisor, Trip.com Group and Alphabet (Google Travel). This peer set is informational only — not financial advice.
Has there been recent Congressional stock trading in BKNG?
Yes — we hold 14 matched STOCK Act disclosures for BKNG from U.S. House Clerk Periodic Transaction Report filings. These are legally-required disclosures (often filed 30–45 days after the trade), may belong to a U.S. House member, their spouse, or a dependent child, and are not an indicator of company performance or investment advice.
Is Booking Holdings (BKNG) overbought or oversold right now?
Booking Holdings (BKNG) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 61, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on BKNG come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.