Booking Holdings (BKNG)
Consumer Discretionary · Online Travel Agencies and Meta Search
Booking Holdings operates five global online travel platforms (Booking.com, Priceline, Agoda, KAYAK, OpenTable) that connect millions of travelers with accommodations, flights, restaurants, and experiences while generating revenue from merchant commissions, payment facilitation, and advertising.
What Booking Holdings does
Booking Holdings is a leading online travel agency and meta-search platform operating five primary consumer brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The company facilitates travel reservations across accommodations, flights, ground transportation, activities, and restaurants, generating revenues from merchant commissions (where it facilitates payments), agency commissions, advertising, and restaurant services. For 2025, the company reported $26.9 billion in revenues, with a focus on expanding its Gen AI capabilities, Connected Trip vision for seamless travel planning, and alternative accommodations offerings.
Themes: ["Online travel booking","Travel marketplace","AI-powered travel planning","Loyalty programs","Restaurant reservations","Meta-search","Connected Trip vision","International expansion","Alternative accommodations"]
Fundamentals
- Price$175.52 as of 2026-07-09 close
- Market cap$135.2B as of 2026-07-10
- 1-year return-22.6% as of 2026-07-09 close
- P/E21.96 as of 2026-07-10
- Net margin+22.2% as of 2026-07-10
- Gross margin+98.1% as of 2026-07-10
- ROE+139.6% as of 2026-07-10
- Debt / equity11.29 as of 2026-07-10
- Revenue growth (YoY)+14.9% as of 2026-07-10
- Revenue CAGR (3y)+16.3% SEC XBRL
- Beta1.08 as of 2026-07-10
Dividend: yield +0.9%; 2-year non-decreasing per-share dividend streak (SEC XBRL).
Key risks (from latest filing)
["Economic sensitivity: travel spending is discretionary and vulnerable to macroeconomic downturns, recessions, and travel disruptions as evidenced by revenue fluctuations YoY","Regulatory and compliance risks: the company operates globally across multiple jurisdictions with varying regulations on payment processing, data privacy, and antitrust scrutiny affecting operations and margins","Competition and market concentration: intense competition from other OTAs, airlines selling direct, and alternative distribution channels could pressure merchant volumes and commission rates"]
Competitors & peers
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.