BKNG vs HLT
BKNG: Booking Holdings operates five global online travel platforms (Booking.com, Priceline, Agoda, KAYAK, OpenTable) that connect millions of travelers with accommodations, flights, restaurants, and experiences while generating revenue from merchant commissions, payment facilitation, and advertising. HLT: Global hospitality company operating and franchising a diverse portfolio of luxury, lifestyle, and focused-service hotel brands with nearly 9,300 properties in 144 countries.
Side-by-side fundamentals
| Metric | BKNG | HLT | Edge |
|---|---|---|---|
| Price as of 2026-07-09 close | $175.52 | $337.65 | |
| Market cap as of 2026-07-10 | $135.2B | $76.8B | |
| P/E as of 2026-07-10 | 21.96 | 49.78 | BKNG lower |
| PEG as of 2026-07-10 | 1.50 | 4.17 | BKNG lower |
| Net margin as of 2026-07-10 | +22.2% | +12.6% | BKNG higher |
| Gross margin as of 2026-07-10 | +98.1% | +37.8% | BKNG higher |
| Operating margin as of 2026-07-10 | +32.6% | +23.1% | BKNG higher |
| ROE as of 2026-07-10 | +139.6% | +171.0% | HLT higher |
| ROA as of 2026-07-10 | +21.1% | +9.4% | BKNG higher |
| Debt / equity as of 2026-07-10 | 11.29 | 73.65 | BKNG lower |
| Revenue growth (YoY) as of 2026-07-10 | +14.9% | +8.7% | BKNG higher |
| Revenue CAGR (3y) SEC XBRL | +16.3% | +11.1% | BKNG higher |
| Dividend yield as of 2026-07-10 | +0.9% | +0.2% | BKNG higher |
| Dividend streak (yrs) SEC XBRL | 2 | 4 | HLT higher |
| Beta as of 2026-07-10 | 1.08 | 1.07 | |
| 1-year return as of 2026-07-09 close | -22.6% | +23.9% | HLT higher |
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.