EFX vs LIF
EFX: Equifax is a global data, analytics, and technology company that provides credit reporting, identity verification, and risk management solutions to financial institutions, employers, and consumers. LIF: Life360 is a freemium family safety platform with 95.8 million users that combines real-time location sharing, driving safety, and identity protection, monetized through paid subscriptions and hardware tracking devices.
Side-by-side fundamentals
| Metric | EFX | LIF | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $170.45 | $52.03 | |
| Market cap as of 2026-07-23 | $20.1B | $4.4B | |
| P/E as of 2026-07-23 | 29.13 | 29.81 | EFX lower |
| PEG as of 2026-07-23 | 1.71 | -2.82 | LIF lower |
| Net margin as of 2026-07-23 | +10.7% | +28.2% | LIF higher |
| Gross margin as of 2026-07-23 | +55.5% | +77.1% | LIF higher |
| Operating margin as of 2026-07-23 | +17.9% | +1.6% | EFX higher |
| ROE as of 2026-07-23 | +15.0% | +31.4% | LIF higher |
| ROA as of 2026-07-23 | +5.8% | +16.9% | LIF higher |
| Debt / equity as of 2026-07-23 | 1.25 | 0.52 | LIF lower |
| Revenue growth (YoY) as of 2026-07-23 | +10.3% | +33.3% | LIF higher |
| Revenue CAGR (3y) SEC XBRL | +5.8% | +28.9% | LIF higher |
| Dividend yield as of 2026-07-23 | +1.3% | n/a | |
| Dividend streak (yrs) SEC XBRL | 5 | n/a | |
| Beta as of 2026-07-23 | 1.29 | 1.90 | |
| 1-year return as of 2026-07-22 close | -28.5% | -29.7% | EFX higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.