ELF vs ULTA
ELF: An inclusive, accessible beauty company offering clean, vegan, cruelty-free cosmetics and skincare across multiple owned brands distributed through mass and specialty retail. ULTA: Ulta Beauty is a leading specialty retailer that blends mass and prestige beauty products with salon services in an omnichannel environment designed for the "beauty enthusiast."
Side-by-side fundamentals
| Metric | ELF | ULTA | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $79.03 | $483.52 | |
| Market cap as of 2026-07-23 | $4.7B | $20.7B | |
| P/E as of 2026-07-23 | 179.29 | 17.45 | ULTA lower |
| PEG as of 2026-07-23 | n/a | 1.53 | |
| Net margin as of 2026-07-23 | +1.6% | +9.4% | ULTA higher |
| Gross margin as of 2026-07-23 | +70.7% | +39.3% | ELF higher |
| Operating margin as of 2026-07-23 | +4.5% | +12.4% | ULTA higher |
| ROE as of 2026-07-23 | +2.5% | +44.8% | ULTA higher |
| ROA as of 2026-07-23 | +1.3% | +17.3% | ULTA higher |
| Debt / equity as of 2026-07-23 | 0.74 | 0.06 | ULTA lower |
| Revenue growth (YoY) as of 2026-07-23 | +24.6% | +43.0% | ULTA higher |
| Revenue CAGR (3y) SEC XBRL | +41.4% | +6.7% | ELF higher |
| Dividend streak (yrs) SEC XBRL | 1 | 0 | ELF higher |
| Beta as of 2026-07-23 | 1.58 | 0.85 | |
| 1-year return as of 2026-07-22 close | -28.4% | -3.8% | ULTA higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.