GPRO vs MSFT
GPRO: GoPro makes rugged, AI-powered action cameras and cloud software for capturing and sharing immersive personal content, but faces steep revenue declines and margin pressures amid intensifying competition. MSFT: Microsoft is a global leader in cloud computing and artificial intelligence, providing the essential software and infrastructure platforms that empower modern organizations.
Side-by-side fundamentals
| Metric | GPRO | MSFT | Edge |
|---|---|---|---|
| Price as of 2026-07-27 close | $0.69 | $389.10 | |
| Market cap as of 2026-07-30 | $126M | $2.89T | |
| P/E as of 2026-07-30 | n/a | 23.14 | |
| PEG as of 2026-07-30 | n/a | 1.32 | |
| Net margin as of 2026-07-30 | -20.7% | +39.3% | MSFT higher |
| Gross margin as of 2026-07-30 | +29.3% | +68.3% | MSFT higher |
| Operating margin as of 2026-07-30 | -15.5% | +46.8% | MSFT higher |
| ROE as of 2026-07-30 | -102.5% | +33.1% | MSFT higher |
| ROA as of 2026-07-30 | -28.6% | +19.1% | MSFT higher |
| Debt / equity as of 2026-07-30 | 0.83 | 0.25 | MSFT lower |
| Revenue growth (YoY) as of 2026-07-30 | -21.0% | +17.9% | MSFT higher |
| Revenue CAGR (3y) SEC XBRL | -15.9% | +12.4% | MSFT higher |
| Dividend yield as of 2026-07-30 | n/a | +0.9% | |
| Dividend streak (yrs) SEC XBRL | n/a | 5 | |
| Beta as of 2026-07-30 | 2.45 | 1.11 | |
| 1-year return as of 2026-07-27 close | -54.3% | -24.3% | MSFT higher |
Fundamentals: market data, as of 2026-07-30. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-27.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.