LAMR vs VICI
LAMR: Lamar is the largest operator of outdoor advertising displays in the US, with 350,000+ billboards, logo signs, and transit ads generating strong local-market-driven revenues as a publicly traded REIT. VICI: A diversified gaming and experiential real estate REIT owning 93 properties across gaming, hospitality, wellness, and entertainment destinations leased to leading brands on long-term triple-net leases.
Side-by-side fundamentals
| Metric | LAMR | VICI | Edge |
|---|---|---|---|
| Price as of 2026-07-09 close | $162.25 | $26.09 | |
| Market cap as of 2026-07-10 | $16.3B | $29.3B | |
| P/E as of 2026-07-10 | 29.65 | 9.43 | VICI lower |
| PEG as of 2026-07-10 | 0.93 | 0.61 | VICI lower |
| Net margin as of 2026-07-10 | +24.0% | +76.8% | VICI higher |
| Gross margin as of 2026-07-10 | +82.0% | +99.3% | VICI higher |
| Operating margin as of 2026-07-10 | +31.8% | +98.7% | VICI higher |
| ROE as of 2026-07-10 | +56.1% | +11.2% | LAMR higher |
| ROA as of 2026-07-10 | +8.0% | +6.7% | LAMR higher |
| Debt / equity as of 2026-07-10 | 3.62 | 0.63 | VICI lower |
| Revenue growth (YoY) as of 2026-07-10 | +3.4% | +4.1% | VICI higher |
| Revenue CAGR (3y) SEC XBRL | n/a | +15.5% | |
| Dividend yield as of 2026-07-10 | +4.0% | +6.2% | VICI higher |
| Dividend streak (yrs) SEC XBRL | 5 | 5 | Tie |
| Beta as of 2026-07-10 | 1.22 | 0.70 | |
| 1-year return as of 2026-07-09 close | +30.3% | -21.0% | LAMR higher |
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.