LUV vs UP
LUV: Southwest Airlines is a major domestic passenger carrier known for its high-frequency, point-to-point route network and recent transformation toward assigned seating and global partnerships. UP: Wheels Up is a global on-demand private aviation platform offering membership programs and charter solutions backed by a diverse fleet of controlled aircraft and safety-vetted operators.
Side-by-side fundamentals
| Metric | LUV | UP | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $47.66 | $6.18 | |
| Market cap as of 2026-07-23 | $23.6B | $224M | |
| P/E as of 2026-07-23 | 28.86 | n/a | |
| PEG as of 2026-07-23 | 0.42 | n/a | |
| Net margin as of 2026-07-23 | +2.8% | -38.2% | LUV higher |
| Gross margin as of 2026-07-23 | +73.8% | +8.8% | LUV higher |
| Operating margin as of 2026-07-23 | +3.4% | -24.5% | LUV higher |
| ROE as of 2026-07-23 | +10.7% | -755.1% | LUV higher |
| ROA as of 2026-07-23 | +2.8% | -28.8% | LUV higher |
| Debt / equity as of 2026-07-23 | 0.78 | 261.80 | LUV lower |
| Revenue growth (YoY) as of 2026-07-23 | +4.7% | -5.8% | LUV higher |
| Revenue CAGR (3y) SEC XBRL | +5.6% | -22.5% | LUV higher |
| Dividend yield as of 2026-07-23 | +1.5% | n/a | |
| Dividend streak (yrs) SEC XBRL | 4 | n/a | |
| Beta as of 2026-07-23 | 1.14 | 2.19 | |
| 1-year return as of 2026-07-22 close | +28.2% | -79.5% | LUV higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.