MSFT vs NIQ
MSFT: A diversified technology giant generating $82.9B in quarterly revenue (9M 2026) with 39.3% net margins, driven by cloud infrastructure (Azure) and AI-powered productivity software scaled across enterprise and consumer segments. NIQ: NIQ is a consumer intelligence and market research platform powered by its Connect data engine, serving CPG and adjacent verticals with integrated insights from Nielsen's legacy research business and the 2023 GfK combination.
Side-by-side fundamentals
| Metric | MSFT | NIQ | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $390.34 | $10.63 | |
| Market cap as of 2026-07-23 | $2.92T | $3.1B | |
| P/E as of 2026-07-23 | 23.29 | n/a | |
| PEG as of 2026-07-23 | 1.32 | n/a | |
| Net margin as of 2026-07-23 | +39.3% | -7.8% | MSFT higher |
| Gross margin as of 2026-07-23 | +68.3% | +55.7% | MSFT higher |
| Operating margin as of 2026-07-23 | +46.8% | +1.4% | MSFT higher |
| ROE as of 2026-07-23 | +33.1% | -43.9% | MSFT higher |
| ROA as of 2026-07-23 | +19.1% | -4.9% | MSFT higher |
| Debt / equity as of 2026-07-23 | 0.25 | 3.89 | MSFT lower |
| Revenue growth (YoY) as of 2026-07-23 | +17.9% | +44.0% | NIQ higher |
| Revenue CAGR (3y) SEC XBRL | +12.4% | +12.1% | MSFT higher |
| Dividend yield as of 2026-07-23 | +0.9% | n/a | |
| Dividend streak (yrs) SEC XBRL | 5 | n/a | |
| Beta as of 2026-07-23 | 1.13 | -0.04 | |
| 1-year return as of 2026-07-22 close | -22.7% | -35.5% | MSFT higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.