NIQ vs QUAD
NIQ: NIQ is a consumer intelligence and market research platform powered by its Connect data engine, serving CPG and adjacent verticals with integrated insights from Nielsen's legacy research business and the 2023 GfK combination. QUAD: Quad is a marketing experience company combining creative agencies, print manufacturing, and intelligence services to deliver omnichannel marketing solutions for retail, CPG, financial services, and health brands.
Side-by-side fundamentals
| Metric | NIQ | QUAD | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $10.63 | $8.55 | |
| Market cap as of 2026-07-23 | $3.1B | $444M | |
| P/E as of 2026-07-23 | n/a | 16.20 | |
| Net margin as of 2026-07-23 | -7.8% | +1.2% | QUAD higher |
| Gross margin as of 2026-07-23 | +55.7% | +21.8% | NIQ higher |
| Operating margin as of 2026-07-23 | +1.4% | +4.0% | QUAD higher |
| ROE as of 2026-07-23 | -43.9% | +25.0% | QUAD higher |
| ROA as of 2026-07-23 | -4.9% | +2.2% | QUAD higher |
| Debt / equity as of 2026-07-23 | 3.89 | 3.43 | QUAD lower |
| Revenue growth (YoY) as of 2026-07-23 | +44.0% | -10.4% | NIQ higher |
| Revenue CAGR (3y) SEC XBRL | +12.1% | -9.1% | NIQ higher |
| Dividend yield as of 2026-07-23 | n/a | +4.4% | |
| Dividend streak (yrs) SEC XBRL | n/a | 2 | |
| Beta as of 2026-07-23 | -0.04 | 1.10 | |
| 1-year return as of 2026-07-22 close | -35.5% | +50.3% | QUAD higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.