Companies similar to Booking Holdings (BKNG)
Consumer Discretionary
Booking Holdings (BKNG)'s closest peers include Expedia Group (EXPE), Airbnb (ABNB), TRIPADVISOR INC (TRIP), Marriott International (MAR) and Hilton Worldwide (HLT). This peer set is drawn from BKNG's enriched company profile and is informational only — not financial advice.
Similar companies
-
Expedia GroupEXPEConsumer Discretionary
A global travel marketplace connecting millions of travelers with hotels, flights, alternative accommodations, and experiences through a unified technology…
$270.95 (as of 2026-07-16) · market cap $32.5B
-
AirbnbABNBConsumer Discretionary
Global peer-to-peer marketplace connecting millions of hosts and guests for short-term stays, experiences, and local services across 220+ countries.
$147.80 (as of 2026-07-16) · market cap $89.1B
-
TRIPADVISOR INCTRIPCommunication Services
Tripadvisor is a global online travel marketplace ecosystem connecting travelers with experiences, hotels, and dining through its Viator, Tripadvisor, and…
$14.89 (as of 2026-07-16) · market cap $1.7B
-
Marriott InternationalMARConsumer Discretionary
Global hospitality franchisor operating a portfolio of 22+ distinctive hotel brands across luxury to midscale segments, generating revenue through franchising,…
$371.14 (as of 2026-07-16) · market cap $98.8B
-
Hilton WorldwideHLTConsumer Discretionary
Global hospitality company operating and franchising a diverse portfolio of luxury, lifestyle, and focused-service hotel brands with nearly 9,300 properties in…
$323.20 (as of 2026-07-16) · market cap $73.6B
Not quite? Describe exactly what you want →
Peers are drawn from BKNG's enriched profile (the same similarity signal the chat uses for "companies like BKNG"). See the full profile: Booking Holdings (BKNG).
Last updated 2026-07-16.
Informational only — NOT financial advice. Company data is sourced from SEC EDGAR + Finnhub and shown with its as-of date.