Affirm Holdings (AFRM)
Information Technology · Buy now, pay later (BNPL) and installment lending
Affirm powers frictionless installment lending at checkout, letting consumers split purchases across merchants while banks originate the loans through Affirm's AI-driven risk platform.
What Affirm Holdings does
Affirm is a fintech platform that provides point-of-sale installment lending, enabling consumers to purchase goods and services by spreading payments over time through originating bank and card issuing bank partners. The company facilitates loans to consumers through merchant partners and commerce platforms, utilizing proprietary risk models and AI-powered solutions to price credit risk and manage loan performance. Affirm generates revenue from merchant fees, consumer fees, and interest income from facilitated loans.
Themes: ["Buy now, pay later (BNPL)","Fintech / lending","AI-powered credit decisioning","Digital payments","Consumer lending"]
Fundamentals
- Price$83.78 as of 2026-07-09 close
- Market cap$28.1B as of 2026-07-10
- 1-year return+21.3% as of 2026-07-09 close
- P/E73.37 as of 2026-07-10
- Net margin+9.6% as of 2026-07-10
- Gross margin+92.5% as of 2026-07-10
- ROE+11.2% as of 2026-07-10
- Debt / equity2.35 as of 2026-07-10
- Revenue growth (YoY)+32.1% as of 2026-07-10
- Revenue CAGR (3y)+33.7% SEC XBRL
- Beta3.65 as of 2026-07-10
Key risks (from latest filing)
["Dependence on originating bank and card issuing bank partners for funding; loss or unwillingness of these partners to provide funding on acceptable terms could materially impact operations","Regulatory and compliance risks including potential governmental interest rate caps and changing fintech regulations; ability to remain compliant with evolving laws is uncertain","Macroeconomic sensitivity including elevated interest rates, inflation, recessionary concerns, and tariff uncertainty that could reduce consumer demand and affect loan performance"]
Competitors & peers
- Klarna
- Afterpay (Block)
- Sezzle
- PayPal Credit
- Amazon Pay Later
- Synchrony Financial
- Discover Financial Services
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.