Imperial Brands (IMB.L)
A leading international tobacco company focused on combustible products while investing in a portfolio of next-generation nicotine alternatives.
What Imperial Brands does
Imperial Brands is a global consumer goods company focused primarily on the manufacture, marketing, and sale of tobacco and nicotine products. Its portfolio includes a range of cigarettes, cigars, fine-cut tobacco, and next-generation products like vaping and heated tobacco devices. The company operates internationally with brands sold in over 160 markets.
Themes: Tobacco and nicotine products, Next-generation products (NGP), Consumer staples
Fundamentals
- Price£27.64 as of 2026-08-03 close
- Market capn/a company fundamentals are not available for UK-listed companies in our data
- 1-year return-6.3% 2025-08-01 close £29.50 → 2026-08-03 close £27.64
- P/En/a company fundamentals are not available for UK-listed companies in our data
- Net marginn/a company fundamentals are not available for UK-listed companies in our data
- Gross marginn/a company fundamentals are not available for UK-listed companies in our data
- ROEn/a company fundamentals are not available for UK-listed companies in our data
- Debt / equityn/a company fundamentals are not available for UK-listed companies in our data
- Revenue growth (YoY)n/a company fundamentals are not available for UK-listed companies in our data
- Revenue CAGR (3y)n/a company fundamentals are not available for UK-listed companies in our data
- Betan/a we do not track a market benchmark for UK-listed companies
Dividend: company fundamentals are not available for UK-listed companies in our data.
How Imperial Brands looks technically
Imperial Brands (IMB.L) is trading 8.5% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 55 trading days ago — a "death cross", a bearish long-term signal. A trend is forming but not yet strong — ADX, a 0–100 trend-strength gauge, is 22 (a reading of 25+ marks a strong trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 46, neither overbought (above 70) nor oversold (below 30). It made a new 20-day high about 4 trading days ago. It is 23.9% below its highest point of the past year. Trading volume is unusually light — only about 0% of its 30-day average.
Trend
| Distance from the 200-day | -8.5% | it is trading 8.5% below its 200-day average, the long-term trend line — a long-term downtrend |
|---|---|---|
| 50-day moving average | £27.75 | its average price over the last 50 trading days — a short-term trend line — is £27.75 |
| 200-day moving average | £30.21 | its average price over the last 200 trading days — the long-term trend line — is £30.21 |
| Since the 50/200 cross | 55 sessions | its 50-day average crossed below its 200-day average about 55 trading days ago — a "death cross", a bearish long-term signal |
| Trend strength (14-day ADX) | 22.1 | a trend is forming but not yet strong — ADX, a 0–100 trend-strength gauge, is 22 (a reading of 25+ marks a strong trend) |
Momentum
| 14-day RSI | 45.7 | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 46, neither overbought (above 70) nor oversold (below 30) |
|---|---|---|
| Since the MACD crossed zero | 13 sessions | MACD, a trend-momentum gauge, is in positive territory (momentum leaning bullish) |
Range
| 52-week high | £36.32 | its highest closing price over the past year (about 252 trading days) was £36.32 |
|---|---|---|
| From the 52-week high | -23.9% | it is 23.9% below its 52-week high (its highest price of the past year) |
| Above the 52-week low | +5.3% | it is 5.3% above its 52-week low (its lowest price of the past year) |
| Below the 52-week high | 23.9% | it is 23.9% below its highest point of the past year |
| Since a 20-day breakout | 4 sessions | it made a new 20-day high about 4 trading days ago |
| Since a 55-day breakout | 4 sessions | it made a new 55-day high about 4 trading days ago |
| All-time high | £41.54 | its highest closing price on record is £41.54 (set on 2016-08-17) |
| From the all-time high | -33.5% | it is 33.5% below its all-time high |
| All-time low | £0.1968 | its lowest closing price on record is £0.1968 (set on 2024-06-10) |
| Above the all-time low | +13,945% | it is 13944.7% above its all-time low |
Volatility
| Band width vs its own 6 months | 64th percentile | day-to-day price swings are about average versus its own recent 6-month history |
|---|---|---|
| Bollinger bands (20-day, ±2σ) | £26.65 – £27.95 – £29.25 | most of its recent trading has stayed between about £26.65 and £29.25 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles |
Volume
| Volume vs its 30-day average | 0.00× | trading volume is unusually light — only about 0% of its 30-day average |
|---|
Screens: Trading below the 200-day moving average · Pulled back from the 12-month high | Learn: moving average · golden cross · adx · rsi · breakout · fifty two week high low · volume and relative volume
Based on daily closing prices as of 2026-08-03. Describes past price behavior only — informational, not financial advice.
Key risks (from latest filing)
["Stringent global tobacco regulation and taxation","Declining demand for combustible tobacco products","Legal and litigation risks associated with tobacco use"]
Competitors & peers
- Philip Morris International (PM)
- British American Tobacco
- Altria Group (MO)
- Japan Tobacco Inc. (2914.T)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does Imperial Brands (IMB.L) do?
Imperial Brands is a global consumer goods company focused primarily on the manufacture, marketing, and sale of tobacco and nicotine products. Its portfolio includes a range of cigarettes, cigars, fine-cut tobacco, and next-generation products like vaping and heated tobacco devices. The company operates internationally with brands sold in over 160 markets.
Who are Imperial Brands's (IMB.L) competitors?
Notable peers of Imperial Brands (IMB.L) include Philip Morris International, British American Tobacco, Altria Group and Japan Tobacco Inc. (2914.T). This peer set is informational only — not financial advice.
Is Imperial Brands (IMB.L) overbought or oversold right now?
Imperial Brands (IMB.L) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 46, in the neutral middle (as of 2026-08-03). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on IMB.L come from?
Fundamentals and prices come from market data. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data. Prices are delayed daily-close data.
Last updated 2026-08-03.
Informational only — NOT financial advice. All figures are delayed daily-close data from market data, shown with their as-of date.