COOK vs HAYW
COOK: Traeger is the inventor and market leader of wood pellet grills, selling connected, easy-to-use outdoor cooking systems to a massive TAM with only 3.4% US household penetration. HAYW: A leader in pool equipment with a 33% North American market share, leveraging an 85% recurring aftermarket business and IoT-connected automation to drive upgrades across 25 million installed pools globally.
Side-by-side fundamentals
| Metric | COOK | HAYW | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $66.40 | $14.22 | |
| Market cap as of 2026-07-23 | $185M | $3.1B | |
| P/E as of 2026-07-23 | n/a | 19.21 | |
| PEG as of 2026-07-23 | -0.01 | 0.65 | COOK lower |
| Net margin as of 2026-07-23 | -21.8% | +14.0% | HAYW higher |
| Gross margin as of 2026-07-23 | +39.8% | +47.4% | HAYW higher |
| Operating margin as of 2026-07-23 | -20.0% | +21.1% | HAYW higher |
| ROE as of 2026-07-23 | -55.3% | +10.3% | HAYW higher |
| ROA as of 2026-07-23 | -15.9% | +5.2% | HAYW higher |
| Debt / equity as of 2026-07-23 | 2.29 | 0.59 | HAYW lower |
| Revenue growth (YoY) as of 2026-07-23 | -15.3% | +7.5% | HAYW higher |
| Revenue CAGR (3y) SEC XBRL | -5.2% | -5.1% | HAYW higher |
| Dividend streak (yrs) SEC XBRL | n/a | 0 | |
| Beta as of 2026-07-23 | 1.95 | 1.12 | |
| 1-year return as of 2026-07-22 close | -27.3% | -1.6% | HAYW higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.