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Traeger, Inc. (COOK)

Consumer Discretionary · Outdoor cooking equipment and IoT-enabled consumer appliances · NYSE

Traeger is the inventor and market leader of wood pellet grills, selling connected, easy-to-use outdoor cooking systems to a massive TAM with only 3.4% US household penetration.

What Traeger, Inc. does

Traeger is the creator and category leader of wood pellet grills—outdoor cooking systems that use all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. The company manufactures internet-of-things (IoT) enabled grills controlled via the Traeger app (2.8M active users), and complements them with consumable products like wood pellets, rubs, and sauces for recurring revenue. Traeger distributes through omnichannel retail (Ace Hardware, The Home Depot, Amazon, Best Buy) and direct-to-consumer channels.

Themes: Wood pellet grills, IoT outdoor cooking, Connected cooking platform, Consumables and recurring revenue, Direct-to-consumer and retail distribution, Outdoor entertaining and lifestyle

Fundamentals

  • Price$56.68 as of 2026-08-26 close
  • Market cap$159M as of 2026-08-26
  • 1-year return-10.0% 2025-08-26 close $63.00 → 2026-08-26 close $56.68
  • P/En/a negative earnings
  • Net margin-23.2% as of 2026-08-27
  • Gross margin+39.9% as of 2026-08-27
  • ROE-64.5% as of 2026-08-27
  • Debt / equity2.39 as of 2026-08-27
  • Revenue growth (YoY)-16.3% as of 2026-08-27
  • Revenue CAGR (3y)-5.2% SEC XBRL
  • Beta1.92 as of 2026-08-27
  • Last reported earnings2026-08-05 SEC EDGAR Form 8-K (Item 2.02)

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How COOK compares in its sector

  • net profit marginbottom 10% 334 covered Consumer Discretionary peers, as of 2026-08-27
  • operating marginbottom 10% 334 covered Consumer Discretionary peers, as of 2026-08-27
  • gross marginmiddle range 331 covered Consumer Discretionary peers, as of 2026-08-27
  • return on equitybottom 10% 334 covered Consumer Discretionary peers, as of 2026-08-27
  • 3-year revenue CAGRbottom 25% 325 covered Consumer Discretionary peers
  • free cash flow (absolute dollars, latest fiscal year)bottom 25% 311 covered Consumer Discretionary peers, as of FY2025

Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.

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How Traeger, Inc. looks technically

Traeger, Inc. (COOK) is trading 12.8% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 47 trading days ago — a "golden cross", a bullish long-term signal. A strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 27, with sellers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 42, neither overbought (above 70) nor oversold (below 30). It made a new 20-day low about 5 trading days ago. It is 34.5% below its highest point of the past year. Trading volume is unusually light — only about 41% of its 30-day average.

Trend

8
Distance from the 200-dayit is trading 12.8% above its 200-day average, the long-term trend line — a longer-term uptrend+12.8%
50-day moving averageits average price over the last 50 trading days — a short-term trend line — is $65.93$65.93
200-day moving averageits average price over the last 200 trading days — the long-term trend line — is $50.26$50.26
Swing structureeach recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes nextlower highs and lower lows
Last swing turnits last significant turn was a swing low 20 calendar days ago — the swings before that are what the structure reading is measured on20 sessions
Wave structureits recent swings can be read as a completed three-part downward correction — a pullback in the A-B-C shape Elliott-wave chartists use; the labelling fails if price closes below 53.3. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a five-part sequence in leg 4.possible three-wave downward correction, complete (one of several readings)
Since the 50/200 crossits 50-day average crossed above its 200-day average about 47 trading days ago — a "golden cross", a bullish long-term signal47 sessions
Trend strength (14-day ADX)a strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 27, with sellers in control26.5

Momentum

3
14-day RSImomentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 42, neither overbought (above 70) nor oversold (below 30)42.1
Position in its 14-day rangeit is trading in the lower half of its 14-day range ($52.82 to $63.97) — its "stochastic" reading is 35 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions.34.6
Since the MACD crossed zeroMACD, a trend-momentum gauge, is in negative territory (momentum leaning bearish)15 sessions

Range

12
52-week highits highest closing price over the past year (about 252 trading days) was $86.59$86.59
From the 52-week highit is 34.5% below its 52-week high (its highest price of the past year)-34.5%
Above the 52-week lowit is 168.7% above its 52-week low (its lowest price of the past year)+168.7%
Below the 52-week highit is 34.5% below its highest point of the past year34.5%
Since a 20-day breakoutit made a new 20-day low about 5 trading days ago5 sessions
Since a 55-day breakoutit made a new 55-day low about 5 trading days ago5 sessions
All-time highits highest closing price on record is $1629.55 (set on 2021-08-10)$1629.55
Given back of the 52-week moveover the past year its closes ranged ($24.42 to $82.00), and it has given back roughly a third of its rise from last year’s low — 44% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $44.57 to $46.42. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast.44.0%
From the all-time highit is 96.5% below its all-time high-96.5%
Nearest price levelit is trading 1.0% below a resistance level at $57.27 — a price it turned at four times since 2025-10-15, most recently on 2026-07-29. Since 2024-08-26 it has 3 such levels below the current price and 8 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go.+1.0%
All-time lowits lowest closing price on record is $21.09 (set on 2026-03-25)$21.09
Above the all-time lowit is 168.7% above its all-time low+168.7%

Volatility

5
Band width vs its own 6 monthsday-to-day price swings are about average versus its own recent 6-month history32nd percentile
Typical daily rangein a typical session it travels about $4.00 between its high and its low — about 7.1% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was$4.00
Bollinger bands (20-day, ±2σ)most of its recent trading has stayed between about $51.27 and $68.72 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles$51.27 – $59.99 – $68.72
Typical daily range (% of price)its price moves about 7.1% in a typical session — more volatile than most companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price7.1%
Stretch from the 200-day averageit is trading 1.6 daily ranges above its 200-day average price (12.8% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale1.6 daily ranges above its 200-day average

Volume

1
Volume vs its 30-day averagetrading volume is unusually light — only about 41% of its 30-day average0.41×

Analyst

2
Change in the average price targetanalysts' average price target is unchanged from the prior reading0.0%
Change in the consensus ratingthe analyst consensus rating is unchanged since the prior readingunchanged

Candlestick patterns

2
Since a doji1 session ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level1 session ago
Since a bearish engulfingtoday it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before ittoday

Price gaps

3
Gap at the openit opened on 2026-08-26 1.1% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close+1.1%
Open gapit gapped 2.2% above the previous close 1 session ago and has not traded back through the level it left behind at 55.91 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed+2.1%
Gap filleda 2.1% gap down opened on 2026-08-20 has been "filled" 4 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it4 sessions ago

Price streaks

1
Closing streakit closed lower in its latest session, after a session that did not close lower — a single down day rather than a run1 session down

Relative strength

4
vs market, 1 monthover the past 1 month this stock lagged the market by 11.2 percentage points (the stock lost 7.5% while the market gained 3.7%)-11.2%
vs market, 3 monthsover the past 3 months this stock lagged the market by 7.9 percentage points (the stock lost 5.8% while the market gained 2.1%)-7.9%
vs market, 6 monthsover the past 6 months this stock beat the market by 21.1 percentage points (the stock gained 32.3% while the market gained 11.1%)+21.1%
vs market, 12 monthsover the past 12 months this stock lagged the market by 28.8 percentage points (the stock lost 10.0% while the market gained 18.7%)-28.8%

Signal agreement

2
Bullish technical signals3 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months — these describe past price behaviour, not a forecast3 of 9
Bearish technical signals3 of the 9 technical signals we can compute for it are currently in a bearish state: a strong downtrend, with sellers in control, MACD momentum is negative, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast3 of 9

Trend (Ichimoku cloud)

1
Vs the Ichimoku cloudtrading 9.6% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-21 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is thick, spanning 15.8% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross.-9.6%

Volume-weighted price

2
Vs this year’s average price paidthe price is 6% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $60.37 — a volume-weighted average of daily closes over 158 sessions, not a true tick-by-tick VWAP.-6.1%
Vs the average paid since it last reportedthe price is 4% below the average price paid since it last reported on 2026-08-05 (its 8-K), so the typical buyer over that stretch is under water. That average is $59.20 — a volume-weighted average of daily closes over 16 sessions, not a true tick-by-tick VWAP.-4.3%

Price levels it has turned at before

COOK last closed at $56.68 on 2026-08-26. Since 2024-08-26 it has turned at 3 prices below its last close and 8 above; the 3 nearest below and the 3 nearest above are listed, nearest first.

LevelSideDistanceEvidence
$57.27Resistance1.0% above the last closeturned there four times · 2025-10-15 to 2026-07-29
$53.15Support6.2% below the last closeturned there twice · 2025-11-28 to 2026-08-06
$64.20Resistance13.3% above the last closeturned there three times · 2025-05-08 to 2026-07-07
$45.24Support20.2% below the last closeturned there twice · 2026-04-16 to 2026-05-07
$38.53Support32.0% below the last closeturned there twice · 2025-11-07 to 2026-05-05
$76.83Resistance35.6% above the last closeturned there three times · 2025-05-29 to 2026-07-13

A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.

Wave structure

Its recent swings can be read as a three-part downward correction — the A-B-C shape chartists use for a pullback — now complete.

This labelling fails — stops being a possible reading at all — if it closes below $53.30.

This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.

Alternate reading: The same swings also read as a five-part sequence in leg 4, which fails on a close above $56.82.

This reading has stood for 8 trading days, since 2026-08-17.

Read from daily closes as of 2026-08-26.

An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.

Based on daily closing prices as of 2026-08-26. Describes past price behavior only — informational, not financial advice.

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Analyst consensus

  • Mean price target$62.33 range $43.00 – $77.00; median $64.50

Analyst estimates, as of 2026-08-27. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.

Analyst EPS estimate for COOK

  • Consensus EPS estimate-$4.54 next reporting period, as of 2026-08-27

Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.

The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.

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Key risks (from latest filing)

["Company is unprofitable with -21.84% net margin and has a history of operating losses; ability to achieve profitability is uncertain, especially amid ongoing Project Gravity restructuring","High dependence on three major retailers for distribution; loss of shelf space or retailer prioritization of competitors could significantly impact revenue","Vulnerable to US trade policies, tariffs, and antidumping/countervailing duty proceedings which impact input costs and product pricing; supply chain reliance on third-party manufacturers and raw material sourcing"]

See COOK's biggest risks from its latest 10-Q →

What changed in the latest 10-Q

AI-assisted comparison of COOK's 10-Q filed 2026-05-11 against the prior one filed 2025-11-06.

Management's Discussion & Analysis (MD&A)

  • Added:
    • Reference to Annual Report on Form 10-K for year ended December 31, 2025, filed March 6, 2026 (newer filing, vs. December 31, 2024, filed March 7, 2025 in older filing)
    • Project Gravity strategic optimization plan initiated in May 2025 with Phase 1 and Phase 2 details
    • Phase 1 actions: reduction in force and centralization of MEATER business into Salt Lake City infrastructure
    • Phase 2 actions: discontinuation of Costco roadshow program, exit from DTC commerce by redirecting Traeger.com to retail partners, distributor model transition in European markets, pellet mill consolidation
    • Expected $58 million annualized run-rate savings from Phase 1 and Phase 2 actions
    • Additional $6 million to $12 million run-rate value capture opportunities from SKU rationalization and pricing, majority in fiscal years 2027 and 2028
    • Total Project Gravity expected savings of $64 million to $70 million
    • Statement that MEATER smart thermometers continue to be offered through both retail and DTC channels
    • Westwood grill series added to nine total series (newer)
    • Reference to three months ended March 31, 2026 revenue of $94.1 million (down 34.3% vs. $143.3 million for three months ended March 31, 2025)
    • Net income of $2.9 million for three months ended March 31, 2026 vs. net loss of $0.8 million for three months ended March 31, 2025
  • Removed:
    • Reference to Annual Report on Form 10-K for year ended December 31, 2024 (replaced with 2025)
    • Reference to filing date March 7, 2025 (replaced with March 6, 2026)
    • Eight series of grills description (replaced with nine series)
    • Description of Town and Travel Series in relation to Portable Series
    • Omnichannel distribution strategy description featuring both retail and DTC channels
    • DTC channel description covering website, Traeger app, and country/region-specific websites
    • Best Buy listed as retailer (removed from newer filing)
    • Revenue and net loss figures for three and nine months ended September 30, 2025 vs. 2024
    • Specific macroeconomic discussion mentioning President Trump tariffs, March and April 2025 implementation, August 2025 announcements, and retaliatory tariffs language
  • Reworded:
    • Distribution model changed from 'omnichannel distribution strategy...primarily of retail and direct to consumer' to 'primarily through retail channels' with DTC business largely exited
    • Grill series description changed from 'eight series' to 'nine series' with addition of Westwood
    • Grills description changed from 'smaller grills, such as our Portable Series within our Town and Travel Series' to 'smaller, portable grills within our Portable Series'
    • Consumables and accessories availability changed from 'available through the same channels as our grills' (implying both retail and DTC) to specific statement that MEATER continues through retail and DTC while main grills primarily through retail
    • Macroeconomic conditions section cut off in newer filing, older filing continues with specific tariff implementation details and Trump administration actions
  • Notes:
    • The macroeconomic conditions section is truncated in the newer filing, making a full comparison of that section impossible
    • Older filing contains nine months financial data; newer filing presents only three months data, making direct period-to-period revenue/loss comparison less direct
    • The removals section reflects content reorganization and strategic business model changes rather than simple deletions

Risk Factors

  • Added:
    • Added to forward-looking statements (2026-05-11): 'the anticipated benefits of Project Gravity, and the timing of completion thereof, the impact of U.S. trade policies, tariffs, antidumping and countervailing duty proceedings on our business, the expected timing and amount of any tariff refunds'
    • Added to forward-looking statements (2026-05-11): 'our ability to realize the anticipated benefits of our multi-step strategic optimization plan, Project Gravity, and the related reduction in force and operational centralization'
    • Added to forward-looking statements (2026-05-11): 'our ability to manage our business through periods of strategic realignment'
    • Added in forward-looking statements (2026-05-11): 'U.S. trade policies, tariffs, antidumping and countervailing duty proceedings on our business'
  • Removed:
    • Removed from forward-looking statements (2025-11-06): 'our ability to manage our future growth effectively'
    • Removed from forward-looking statements (2025-11-06): 'United States trade policies that restrict imports or increase import tariffs, including the impact of recently implemented and proposed tariffs'
    • Removed from forward-looking statements (2025-11-06): 'the impact of product liability and warranty claims and product recalls' (simplified to single reference in 2026 version)
    • Removed from forward-looking statements (2025-11-06): 'issues in relation to environmental, social and governance matters' (changed to 'sustainability and corporate responsibility matters' in 2026)
    • Removed from forward-looking statements (2025-11-06): 'a decline in sales of our grills'
    • Removed from forward-looking statements (2025-11-06): 'the ability of our stockholders to influence corporate matters'
    • Removed reference to Annual Report on Form 10-K for year ended December 31, 2024, filed March 7, 2025 (2025-11-06); replaced with reference to year ended December 31, 2025, filed March 6, 2026 (2026-05-11)
    • Removed 'levels of activity' from forward-looking statements comparison language (2025-11-06 included it; 2026-05-11 does not)
  • Reworded:
    • Changed 'environmental, social and governance matters' (2025-11-06) to 'sustainability and corporate responsibility matters' (2026-05-11)
    • Changed 'the impact of product liability and warranty claims and product recalls' (2025-11-06) to 'the impact of product liability and warranty claims and product recalls and greater than expected product returns' (2026-05-11)
    • Changed forward-looking statement comparison phrase from 'our actual future results, performance and achievements may be materially different from what we expect' (2025-11-06) to 'our actual future results, levels of activity, performance and achievements may be materially different from what we expect' (2026-05-11)
  • Notes:
    • The newer filing (2026-05-11) and older filing (2025-11-06) cover different fiscal periods and compare different prior-year periods (Q1 2026 vs Q3 2025 ending dates), which may affect contextual relevance
    • Text provided is truncated in the newer filing (operations statement cuts off mid-sentence), limiting full assessment of all changes in financial statements section

AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.

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Insider activity (SEC Form 4)

No open-market insider purchases or sales are on record for COOK — recent Form 4 activity was compensation-related (awards, option exercises, or tax withholding), not open-market buying or selling.

View full insider trading history → View SEC Form 3/4/5 filings

Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.

Institutional ownership (13F)

3 institutional 13F filers reported holding COOK as of 2026-03-31 (quarter-end position, filed within 45 days).

  • Distinct 13F filers 3
  • Reported shares held 67,761
  • Reported value $1,965,069

Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.

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Short interest (FINRA)

COOK had 56,888 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).

COOK had 2.03% of its shares outstanding sold short as of the 2026-07-31 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 1 days to cover at the same settlement.

  • Reported short interest (shares) 56,888
  • Short interest (% of shares outstanding) 2.03%
  • Prior settlement (shares) 51,498
  • Reported change 10.47%
  • Days to cover (reported) 1

Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.

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Competitors & peers

AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.

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Frequently asked questions

What does Traeger, Inc. (COOK) do?

Traeger is the creator and category leader of wood pellet grills—outdoor cooking systems that use all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. The company manufactures internet-of-things (IoT) enabled grills controlled via the Traeger app (2.8M active users), and complements them with consumable products like wood pellets, rubs, and sauces for recurring revenue.

What sector is Traeger, Inc. (COOK) in?

Traeger, Inc. (COOK) is classified in the Consumer Discretionary sector. Its industry is Outdoor cooking equipment and IoT-enabled consumer appliances. It trades on NYSE.

Who are Traeger, Inc.'s (COOK) competitors?

Notable peers of Traeger, Inc. (COOK) include Weber, Napoleon Grills, Pit Boss Grills, Green Mountain Grills and Blackstone Products. This peer set is informational only — not financial advice.

Is Traeger, Inc. (COOK) overbought or oversold right now?

Traeger, Inc. (COOK) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 42, in the neutral middle (as of 2026-08-26). RSI describes recent price momentum, not a forecast — informational only, not financial advice.

Where does stocks-llm's data on COOK come from?

Fundamentals and prices come from market data, as of 2026-08-27; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.

Fundamentals: market data, as of 2026-08-27. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-08-26.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.

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