Traeger, Inc. (COOK)
Consumer Discretionary · Outdoor cooking equipment and IoT-enabled consumer appliances · NYSE
Traeger is the inventor and market leader of wood pellet grills, selling connected, easy-to-use outdoor cooking systems to a massive TAM with only 3.4% US household penetration.
What Traeger, Inc. does
Traeger is the creator and category leader of wood pellet grills—outdoor cooking systems that use all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. The company manufactures internet-of-things (IoT) enabled grills controlled via the Traeger app (2.8M active users), and complements them with consumable products like wood pellets, rubs, and sauces for recurring revenue. Traeger distributes through omnichannel retail (Ace Hardware, The Home Depot, Amazon, Best Buy) and direct-to-consumer channels.
Themes: ["Wood pellet grills","IoT outdoor cooking","Connected cooking platform","Consumables and recurring revenue","Direct-to-consumer and retail distribution","Outdoor entertaining and lifestyle"]
Fundamentals
- Price$72.47 as of 2026-07-10 close
- Market cap$202M as of 2026-07-13
- 1-year return-27.5% as of 2026-07-10 close
- Net margin-21.8% as of 2026-07-13
- Gross margin+39.8% as of 2026-07-13
- ROE-55.3% as of 2026-07-13
- Debt / equity2.29 as of 2026-07-13
- Revenue growth (YoY)-15.3% as of 2026-07-13
- Revenue CAGR (3y)-5.2% SEC XBRL
- Beta1.94 as of 2026-07-13
Key risks (from latest filing)
["Company is unprofitable with -21.84% net margin and has a history of operating losses; ability to achieve profitability is uncertain, especially amid ongoing Project Gravity restructuring","High dependence on three major retailers for distribution; loss of shelf space or retailer prioritization of competitors could significantly impact revenue","Vulnerable to US trade policies, tariffs, and antidumping/countervailing duty proceedings which impact input costs and product pricing; supply chain reliance on third-party manufacturers and raw material sourcing"]
Competitors & peers
- Weber (private)
- Pit Boss (private)
- Green Mountain Grills (private)
- RecTeq (private)
Fundamentals: Finnhub, as of 2026-07-13. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-10.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.