COOK vs JOUT
COOK: Traeger is the inventor and market leader of wood pellet grills, selling connected, easy-to-use outdoor cooking systems to a massive TAM with only 3.4% US household penetration. JOUT: Johnson Outdoors designs and manufactures premium outdoor recreation products across boating, fishing, camping, and diving categories, driving growth through innovation and brand-building.
Side-by-side fundamentals
| Metric | COOK | JOUT | Edge |
|---|---|---|---|
| Price as of 2026-07-27 close | $61.20 | $47.13 | |
| Market cap as of 2026-07-30 | $165M | $495M | |
| PEG as of 2026-07-30 | -0.01 | n/a | |
| Net margin as of 2026-07-30 | -21.8% | -2.3% | JOUT higher |
| Gross margin as of 2026-07-30 | +39.8% | +37.5% | COOK higher |
| Operating margin as of 2026-07-30 | -20.0% | +1.0% | JOUT higher |
| ROE as of 2026-07-30 | -55.3% | -3.6% | JOUT higher |
| ROA as of 2026-07-30 | -15.9% | -2.5% | JOUT higher |
| Debt / equity as of 2026-07-30 | 2.29 | 0.00 | JOUT lower |
| Revenue growth (YoY) as of 2026-07-30 | -15.3% | +17.6% | JOUT higher |
| Revenue CAGR (3y) SEC XBRL | -5.2% | -7.3% | COOK higher |
| Dividend yield as of 2026-07-30 | n/a | +2.8% | |
| Beta as of 2026-07-30 | 1.97 | 0.80 | |
| 1-year return as of 2026-07-27 close | -33.1% | +43.1% | JOUT higher |
Fundamentals: market data, as of 2026-07-30. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-27.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.