DSP vs ROKU
DSP: Viant is a cloud-based demand side platform powered by AI that automates programmatic ad buying and measurement for marketers across connected TV, streaming, and digital channels using privacy-safe identity resolution. ROKU: Roku operates a leading TV streaming platform that monetizes user engagement through digital advertising and subscription services while providing hardware to expand its household reach.
Side-by-side fundamentals
| Metric | DSP | ROKU | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $11.03 | $143.08 | |
| Market cap as of 2026-07-23 | $723M | $21.3B | |
| P/E as of 2026-07-23 | 79.55 | 105.49 | DSP lower |
| PEG as of 2026-07-23 | 0.21 | 1.71 | DSP lower |
| Net margin as of 2026-07-23 | +2.5% | +4.1% | ROKU higher |
| Gross margin as of 2026-07-23 | +45.1% | +44.2% | DSP higher |
| Operating margin as of 2026-07-23 | +3.6% | +2.1% | DSP higher |
| ROE as of 2026-07-23 | +16.7% | +7.6% | DSP higher |
| ROA as of 2026-07-23 | +2.1% | +4.6% | ROKU higher |
| Debt / equity as of 2026-07-23 | 0.00 | 0.00 | Tie |
| Revenue growth (YoY) as of 2026-07-23 | +18.1% | +16.8% | DSP higher |
| Revenue CAGR (3y) SEC XBRL | +20.4% | +14.9% | DSP higher |
| Beta as of 2026-07-23 | 1.14 | 2.07 | |
| 1-year return as of 2026-07-22 close | -13.1% | +59.8% | ROKU higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.