VIANT TECHNOLOGY INC CLASS A (DSP)
Information Technology · Programmatic advertising / demand side platforms (DSPs) · NASDAQ
Viant is a cloud-based demand side platform powered by AI that automates programmatic ad buying and measurement for marketers across connected TV, streaming, and digital channels using privacy-safe identity resolution.
What VIANT TECHNOLOGY INC CLASS A does
Viant Technology is a cloud-based demand side platform (DSP) company that enables programmatic advertising—the automated, electronic purchase of digital ads across channels including connected TV, streaming audio, digital out-of-home, mobile, and desktop. The company provides marketers and advertising agencies with a self-service platform for planning, buying, and measuring digital advertising campaigns, along with AI-powered optimization tools through its ViantAI suite. Revenue is generated through platform fees (percentage of spend or fixed CPM) and service fees for data management, media execution, and advanced reporting.
Themes: ["Programmatic advertising","AI-powered advertising automation","Connected TV (CTV)","Streaming audio","Digital out-of-home","Identity resolution","Privacy-safe targeting (cookie-alternative)","Marketing technology / AdTech"]
Fundamentals
- Price$13.29 as of 2026-07-09 close
- Market cap$871M as of 2026-07-10
- 1-year return-6.3% as of 2026-07-09 close
- P/E95.85 as of 2026-07-10
- Net margin+2.5% as of 2026-07-10
- Gross margin+45.1% as of 2026-07-10
- ROE+16.7% as of 2026-07-10
- Debt / equity0.00 as of 2026-07-10
- Revenue growth (YoY)+18.1% as of 2026-07-10
- Revenue CAGR (3y)+20.4% SEC XBRL
- Beta1.13 as of 2026-07-10
Key risks (from latest filing)
["Heavy reliance on programmatic advertising market growth; competitive pressure from established DSP platforms and cookieless identity solutions","Dependence on identity resolution technology (HHID, IRIS_ID) in a rapidly evolving privacy and data regulation landscape","Customer concentration risk; platform adoption and retention depends on marketers' continued shift to programmatic and autonomous buying tools"]
Competitors & peers
- The Trade Desk (TTD)
- Criteo (CRTO)
- Adobe DV360 / Google Marketing Platform
- Amazon DSP
- Roku (ROKU)
- MediaOcean
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.