GOOG vs MSFT
GOOG: Alphabet is the parent company of Google, a dominant leader in global online search, digital advertising, and cloud infrastructure, now aggressively integrating generative AI across its ecosystem. MSFT: A diversified technology giant generating $82.9B in quarterly revenue (9M 2026) with 39.3% net margins, driven by cloud infrastructure (Azure) and AI-powered productivity software scaled across enterprise and consumer segments.
Side-by-side fundamentals
| Metric | GOOG | MSFT | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $341.91 | $390.34 | |
| Market cap as of 2026-07-23 | $4.24T | $2.92T | |
| P/E as of 2026-07-23 | 26.44 | 23.29 | MSFT lower |
| PEG as of 2026-07-23 | 1.57 | 1.32 | MSFT lower |
| Net margin as of 2026-07-23 | +37.9% | +39.3% | MSFT higher |
| Gross margin as of 2026-07-23 | +60.4% | +68.3% | MSFT higher |
| Operating margin as of 2026-07-23 | +32.7% | +46.8% | MSFT higher |
| ROE as of 2026-07-23 | +39.0% | +33.1% | GOOG higher |
| ROA as of 2026-07-23 | +27.4% | +19.1% | GOOG higher |
| Debt / equity as of 2026-07-23 | 0.16 | 0.25 | GOOG lower |
| Revenue growth (YoY) as of 2026-07-23 | +17.4% | +17.9% | MSFT higher |
| Revenue CAGR (3y) SEC XBRL | +11.8% | +12.4% | MSFT higher |
| Dividend yield as of 2026-07-23 | +0.3% | +0.9% | MSFT higher |
| Dividend streak (yrs) SEC XBRL | 2 | 5 | MSFT higher |
| Beta as of 2026-07-23 | 1.25 | 1.13 | |
| 1-year return as of 2026-07-22 close | +78.8% | -22.7% | GOOG higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.