Alphabet Inc. (Class C) (GOOG)
Communication Services · Internet Content & Information · NASDAQ
A dominant leader in global internet search, digital advertising, and cloud computing, powered by massive scale and ongoing investment in artificial intelligence.
What Alphabet Inc. (Class C) does
Alphabet is a global technology company whose core business is Google, a provider of internet search, advertising, cloud computing, and mobile operating system services. The company also invests in advanced technologies, including artificial intelligence, autonomous driving, and health innovation, through its "Other Bets" portfolio. Google generates the vast majority of its revenue through online advertising across its properties and network members.
Themes: digital advertising, cloud computing, artificial intelligence, mobile ecosystems, autonomous driving, online video streaming
Fundamentals
- Price$341.75 as of 2026-08-21 close
- Market cap$4.23T as of 2026-08-24
- 1-year return+70.3% 2025-08-21 close $200.62 → 2026-08-21 close $341.75
- P/E17.31 as of 2026-08-24
- Net margin+54.8% as of 2026-08-24
- Gross margin+60.9% as of 2026-08-24
- ROE+50.8% as of 2026-08-24
- Debt / equity0.15 as of 2026-08-24
- Revenue growth (YoY)+20.1% as of 2026-08-24
- Revenue CAGR (3y)+11.8% SEC XBRL
- Beta1.23 as of 2026-08-24
- Last reported earnings2026-07-22 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +0.2%; at least 2 years of non-decreasing per-share dividends (SEC XBRL) — we do not hold the year before it, so the real streak may be longer.
How GOOG compares in its sector
- price-to-earnings ratiomiddle range 79 covered Communication Services peers, as of 2026-08-24
- net profit margintop 10% 132 covered Communication Services peers, as of 2026-08-24
- operating margintop 10% 132 covered Communication Services peers, as of 2026-08-24
- gross marginmiddle range 132 covered Communication Services peers, as of 2026-08-24
- return on equitytop 10% 132 covered Communication Services peers, as of 2026-08-24
- 3-year revenue CAGRmiddle range 121 covered Communication Services peers
- indicated dividend yieldbottom 10% 48 covered Communication Services peers, as of 2026-08-24
- free cash flow (absolute dollars, latest fiscal year)top 10% 114 covered Communication Services peers, as of FY2025
Position among covered Communication Services companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
GOOG is not currently in any published Top 10 list. Its scores are below.
Long-term score
64.3 #99 of 987 scored · #1 of 25 in Communication Services
Profitability 87th (return on equity 50.8%, operating margin 33.1%) and growth 81st (revenue growth year over year 20.1%, 3-year revenue CAGR 11.8%); weakest is capital return (21st, consecutive years of dividend increases 2 years).
Short-term score
53.0 #598 of 1,704 scored · #23 of 66 in Communication Services
Setup 67th: no fresh 20-day breakout up or down; catalysts 63rd: open-market insider buys in 90 days 76, the analyst consensus rating is unchanged since the prior reading; weakest is momentum 40th: over the past 3 months this stock lagged the market by 14.0 percentage points.
Communication Services Long-term Top 10
Left this list on 19 Aug 2026
- Left 19 Aug 2026: this list closed — Communication Services now has 23 eligible companies, below the 25-name floor.
- Entered 18 Aug 2026: first selection for this list at rank 2, score 64.5.
Scores as of 21 Aug 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 2.
Dividend coverage (FY2025)
Covered by reported results. In FY2025, GOOG's dividend was covered by reported results (earnings payout 8%, free-cash-flow payout 14%). This describes past coverage, not a forecast.
- Earnings payout8% dividends / net income
- Free-cash-flow payout14% dividends / (operating cash flow − capex)
Coverage derived from reported SEC EDGAR XBRL figures for FY2025 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.
How Alphabet Inc. (Class C) looks technically
Alphabet Inc. (Class C) (GOOG) is trading 3.1% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 270 trading days ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 10, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 46, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bearish about 7 trading days ago (its momentum flipped negative). It made a new 20-day high about 14 trading days ago. It is 15.5% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 3.1% above its 200-day average, the long-term trend line — a longer-term uptrend | +3.1% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $350.16 | $350.16 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $331.32 | $331.32 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing high 16 calendar days ago — the swings before that are what the structure reading is measured on | 16 sessions |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 270 trading days ago — a "golden cross", a bullish long-term signal | 270 sessions |
| Above the 200-day after a dip | it recently dipped to its 200-day average (the long-term trend line) and has since climbed back above it — now about 3.1% above | +3.1% |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 10, below the 25 that marks a real trend) | 9.6 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 46, neither overbought (above 70) nor oversold (below 30) | 46.0 |
|---|---|---|
| Position in its 14-day range | it is trading near the bottom of its 14-day range ($336.17 to $381.54) — its "stochastic" reading is 12 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 12.3 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bearish about 7 trading days ago (its momentum flipped negative) | 7 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $404.44 | $404.44 |
|---|---|---|
| From the 52-week high | it is 15.5% below its 52-week high (its highest price of the past year) | -15.5% |
| Above the 52-week low | it is 73.1% above its 52-week low (its lowest price of the past year) | +73.1% |
| Below the 52-week high | it is 15.5% below its highest point of the past year | 15.5% |
| Since a 20-day breakout | it made a new 20-day high about 14 trading days ago | 14 sessions |
| Since a 55-day breakout | it made a new 55-day low about 22 trading days ago | 22 sessions |
| All-time high | its highest closing price on record is $404.44 (set on 2026-05-18) | $404.44 |
| Given back of the 52-week move | over the past year its closes ranged ($200.19 to $399.04), and it has given back roughly a quarter of its rise from last year’s low — 29% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $269.79 to $276.15. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 28.8% |
| From the all-time high | it is 15.5% below its all-time high | -15.5% |
| Nearest price level | it is sitting right on a resistance level at $342.40 — a price it turned at twice since 2026-01-13, most recently on 2026-06-11. Since 2024-08-21 it has 15 such levels below the current price and 4 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +0.2% |
| All-time low | its lowest closing price on record is $2.39 (set on 2004-08-19) | $2.39 |
| Above the all-time low | it is 14198.9% above its all-time low | +14,199% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 44th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $8.97 between its high and its low — about 2.6% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $8.97 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $321.86 and $371.77 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $321.86 – $346.82 – $371.77 |
| Typical daily range (% of price) | its price moves about 2.6% in a typical session — calmer than most companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 2.6% |
| Stretch from the 200-day average | it is trading 1.2 daily ranges above its 200-day average price (3.2% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 1.2 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.82× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Price gaps
2
| Gap at the open | it opened on 2026-08-21 0.6% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +0.6% |
|---|---|---|
| Gap filled | a 2.4% gap up opened on 2026-08-03 has been "filled" 12 sessions ago — price traded back through the level the gap left behind, and it took 2 sessions to close | 12 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 3.6 percentage points (the stock lost 1.3% while the market gained 2.3%) | -3.6% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 14.0 percentage points (the stock lost 10.9% while the market gained 3.1%) | -14.0% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 2.5 percentage points (the stock gained 8.5% while the market gained 11.1%) | -2.5% |
| vs market, 12 months | over the past 12 months this stock beat the market by 49.9 percentage points (the stock gained 70.3% while the market gained 20.5%) | +49.9% |
Signal agreement
2
| Bullish technical signals | 3 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, near the bottom of its 14-day range (oversold) — these describe past price behaviour, not a forecast | 3 of 9 |
|---|---|---|
| Bearish technical signals | 3 of the 9 technical signals we can compute for it are currently in a bearish state: MACD momentum is negative, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 3 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 4.5% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is moderate, spanning 3.3% of the share price. | -4.5% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 1% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $338.09 — a volume-weighted average of daily closes over 158 sessions, not a true tick-by-tick VWAP. | +1.1% |
|---|---|---|
| Vs the average paid since it last reported | the price is sitting right on the average price paid since it last reported on 2026-07-22 (its 8-K), so the typical buyer over that stretch is roughly break-even. That average is $343.42 — a volume-weighted average of daily closes over 23 sessions, not a true tick-by-tick VWAP. | -0.5% |
Price levels it has turned at before
GOOG last closed at $341.75 on 2026-08-21. Since 2024-08-21 it has turned at 15 prices below its last close and 4 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $342.40 | Resistance | 0.2% above the last close | turned there twice · 2026-01-13 to 2026-06-11 |
| $349.40 | Resistance | 2.2% above the last close | turned there twice · 2026-02-03 to 2026-07-09 |
| $317.96 | Support | 7.0% below the last close | turned there three times · 2026-01-21 to 2026-07-23 |
| $372.95 | Resistance | 9.1% above the last close | turned there three times · 2026-06-16 to 2026-07-16 |
| $309.55 | Support | 9.4% below the last close | turned there three times · 2026-01-02 to 2026-03-11 |
| $295.07 | Support | 13.7% below the last close | turned there four times · 2025-10-30 to 2026-03-09 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Tested and reclaimed 200-day support · trendless / choppy (low ADX) · At the bottom of its 14-day range (stochastic below 20) · Trading at this year’s average price paid (anchored VWAP) · Trading below the Ichimoku cloud | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingStrong Buy (1.37 mean, 1=Strong Buy…5=Strong Sell) — 15 analysts
- Mean price target$422.34 range $340.00 – $475.00; median $430.00
Analyst estimates, as of 2026-08-24. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for GOOG
- Consensus EPS estimate$3.00 next reporting period, as of 2026-08-24
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Significant regulatory scrutiny and legal challenges regarding competition and antitrust globally.","Dependence on advertising revenue, which can be highly sensitive to macroeconomic conditions and changes in user behavior.","Intense competition in cloud computing and AI development, necessitating high levels of capital expenditure."]
What changed in the latest 10-Q
AI-assisted comparison of GOOG's 10-Q filed 2026-04-30 against the prior one filed 2025-10-30.
Management's Discussion & Analysis (MD&A)
- Added:
- Added statement about centralized AI-related R&D in 'Understanding Alphabet's Financial Results' section (2026-04-30 filing)
- Added disclosure about TPU hardware agreements with expected revenue recognition in 2026 and 2027 in Google Cloud section (2026-04-30 filing)
- Added reference to 'Part II, Item 1A' Risk Factors update in opening paragraph (2026-04-30 filing)
- Added 'which offers access to our most capable Gemini models' to Google One description in consumer subscriptions (2026-04-30 filing)
- Added 'enterprise AI infrastructure' to Google Cloud Platform AI offerings description (2026-04-30 filing)
- Removed:
- Removed 'healthcare-related services' from Other Bets revenue sources (2025-10-30 filing listed this; 2026-04-30 filing does not)
- Removed reference to 'Annual Report on Form 10-K for the fiscal year ended December 31, 2024' and replaced with 2025 fiscal year reference (2026-04-30 filing)
- Removed detail about Google Workspace tool ordering ('Calendar, Gmail, Docs, Drive, and Meet' changed to 'Gmail, Docs, Calendar, Drive, and Meet') - reordered items (2026-04-30 filing)
- Reworded:
- Changed 'we also report all non-Google businesses collectively' to 'and all non-Google businesses collectively' in Understanding Alphabet section (2026-04-30 filing)
- Changed 'Note About Forward-Looking Statements' to 'Note about Forward-Looking Statements' - capitalization change (2026-04-30 filing)
- Changed 'Google Cloud Platform primarily generates' to 'Google Cloud Platform mainly generates' structure but text shows 'primarily generates' in both - no material change detected
- Expanded Google Cloud Platform description from 'AI infrastructure' to 'enterprise AI infrastructure' (2026-04-30 filing)
- Changed 'Google Workspace, which includes' to 'Google Workspace includes' - removed comma structure (2026-04-30 filing)
- Changed order of Google Workspace tools from 'Calendar, Gmail, Docs, Drive, and Meet' to 'Gmail, Docs, Calendar, Drive, and Meet' (2026-04-30 filing)
- Notes:
- Text appears truncated at 'Our cost structure has two components: cost' in both filings - full Costs and Expenses section not available for comparison
- Comparison based on accessible portions of MD&A sections
Risk Factors
The two filings could not be meaningfully compared for this section.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 37 open-market sales by insiders in the last 90 days.
- Last 30 days0 buys · 4 sells ($6M) — 3 selling insiders
- Last 90 days0 buys · 37 sells ($16M) — 5 selling insiders
- Last 180 days0 buys · 52 sells ($20M) — 5 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-07-30. As of 2026-08-24.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about GOOG's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Congressional trading disclosures
U.S. House members publicly disclose their own, their spouse's, and dependent children's stock transactions under the STOCK Act. We hold 59 matched disclosures for GOOG from U.S. House Clerk Periodic Transaction Report filings.
Congressional trading disclosures →Institutional ownership (13F)
8 institutional 13F filers reported holding GOOG as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 8
- Reported shares held 683,653,897
- Reported value $196,112,956,961
reported quarterly holdings change (2025-12-31 → 2026-03-31): 2 new, 3 increased, 3 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
GOOG had 46,940,256 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for GOOG because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 46,940,256
- Prior settlement (shares) 55,653,051
- Reported change -15.66%
- Days to cover (reported) 2.05
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Meta Platforms (META)
- Amazon (AMZN)
- Microsoft (MSFT)
- Apple (AAPL)
- ByteDance (TikTok)
- Snap (SNAP)
- Oracle (ORCL)
- Salesforce (CRM)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does Alphabet Inc. (Class C) (GOOG) do?
Alphabet is a global technology company whose core business is Google, a provider of internet search, advertising, cloud computing, and mobile operating system services. The company also invests in advanced technologies, including artificial intelligence, autonomous driving, and health innovation, through its "Other Bets" portfolio. Google generates the vast majority of its revenue through online advertising across its properties and network members.
What sector is Alphabet Inc. (Class C) (GOOG) in?
Alphabet Inc. (Class C) (GOOG) is classified in the Communication Services sector. Its industry is Internet Content & Information. It trades on NASDAQ.
Does GOOG pay a dividend?
Yes — Alphabet Inc. (Class C) (GOOG) pays a dividend, with an indicated yield of about 0.24% and at least 2 years of non-decreasing per-share dividends (SEC EDGAR XBRL) — we do not hold the year before it, so the real streak may be longer (market data, as of 2026-08-24). Informational only — not financial advice.
Who are Alphabet Inc. (Class C)'s (GOOG) competitors?
Notable peers of Alphabet Inc. (Class C) (GOOG) include Meta Platforms, Amazon, Microsoft, Apple and ByteDance (TikTok). This peer set is informational only — not financial advice.
Has there been recent Congressional stock trading in GOOG?
Yes — we hold 59 matched STOCK Act disclosures for GOOG from U.S. House Clerk Periodic Transaction Report filings. These are legally-required disclosures (often filed 30–45 days after the trade), may belong to a U.S. House member, their spouse, or a dependent child, and are not an indicator of company performance or investment advice.
Is Alphabet Inc. (Class C) (GOOG) overbought or oversold right now?
Alphabet Inc. (Class C) (GOOG) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 46, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on GOOG come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.