GOOG vs YELP
GOOG: Alphabet is the parent company of Google, a dominant leader in global online search, digital advertising, and cloud infrastructure, now aggressively integrating generative AI across its ecosystem. YELP: Yelp is a leading local discovery platform that leverages a massive database of trusted, human-generated reviews to connect high-intent consumers with local businesses via AI-powered search and advertising tools.
Side-by-side fundamentals
| Metric | GOOG | YELP | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $341.91 | $24.81 | |
| Market cap as of 2026-07-23 | $4.24T | $1.4B | |
| P/E as of 2026-07-23 | 26.44 | 10.16 | YELP lower |
| PEG as of 2026-07-23 | 1.57 | 0.37 | YELP lower |
| Net margin as of 2026-07-23 | +37.9% | +9.5% | GOOG higher |
| Gross margin as of 2026-07-23 | +60.4% | +90.0% | YELP higher |
| Operating margin as of 2026-07-23 | +32.7% | +12.4% | GOOG higher |
| ROE as of 2026-07-23 | +39.0% | +19.7% | GOOG higher |
| ROA as of 2026-07-23 | +27.4% | +14.1% | GOOG higher |
| Debt / equity as of 2026-07-23 | 0.16 | 0.21 | GOOG lower |
| Revenue growth (YoY) as of 2026-07-23 | +17.4% | +2.1% | GOOG higher |
| Revenue CAGR (3y) SEC XBRL | +11.8% | +7.1% | GOOG higher |
| Dividend yield as of 2026-07-23 | +0.3% | n/a | |
| Dividend streak (yrs) SEC XBRL | 2 | n/a | |
| Beta as of 2026-07-23 | 1.25 | 0.46 | |
| 1-year return as of 2026-07-22 close | +78.8% | -29.4% | GOOG higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.