IBTA vs PUBM
IBTA: Ibotta is a performance-based digital promotions platform that connects CPG brands with millions of consumers through retailers like Walmart and Instacart, earning on a per-redemption basis. PUBM: An AI-powered independent advertising technology platform connecting publishers and buyers across display, video, mobile, and CTV to optimize digital ad performance with transparency and control.
Side-by-side fundamentals
| Metric | IBTA | PUBM | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $27.29 | $12.65 | |
| Market cap as of 2026-07-23 | $635M | $588M | |
| P/E as of 2026-07-23 | 177.67 | n/a | |
| Net margin as of 2026-07-23 | -2.1% | -6.2% | IBTA higher |
| Gross margin as of 2026-07-23 | +78.4% | +63.2% | IBTA higher |
| Operating margin as of 2026-07-23 | -2.6% | -7.3% | IBTA higher |
| ROE as of 2026-07-23 | -2.4% | -7.0% | IBTA higher |
| ROA as of 2026-07-23 | -1.3% | -2.6% | IBTA higher |
| Debt / equity as of 2026-07-23 | 0.00 | 0.00 | IBTA lower |
| Revenue growth (YoY) as of 2026-07-23 | -7.9% | -2.3% | PUBM higher |
| Revenue CAGR (3y) SEC XBRL | +17.6% | +3.3% | IBTA higher |
| Beta as of 2026-07-23 | 0.82 | 1.57 | |
| 1-year return as of 2026-07-22 close | -31.4% | +1.0% | PUBM higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.