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IBOTTA INC CLASS A (IBTA)

Communication · Retail media and digital promotions platform · NYSE

Ibotta is a performance-based digital promotions platform that connects CPG brands with millions of consumers through retailers like Walmart and Instacart, earning on a per-redemption basis.

What IBOTTA INC CLASS A does

Ibotta operates the Ibotta Performance Network (IPN), a digital promotion platform that connects consumer packaged goods (CPG) brands with consumers through a network of publishers including Walmart, Instacart, DoorDash, and others. The company sources digital offers from brands and distributes them to consumers via its direct-to-consumer properties (mobile app, website, browser extension) and third-party publishers on a white-label basis. Revenue is generated on a success-based model where Ibotta earns when client promotions result in consumer transactions.

Themes: ["Digital promotions / coupon technology","CPG marketing platform","Retail media network","Consumer loyalty / cash back rewards","Performance-based advertising"]

Fundamentals

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Key risks (from latest filing)

["Macroeconomic sensitivity: revenue depends on CPG brands' promotional budgets which decline during recessions or slower growth periods, directly affecting client spending and offer redemptions","Platform reliance on major retailer partners: strategic relationships with Walmart, Instacart, DoorDash and others are critical to distribution; loss of or reduced commitment from these publishers would materially impact redemption volume and network scale","Declining operational efficiency: gross margin contracted from 80% to 76% YoY while adjusted EBITDA margin fell from 17% to 11%, signaling margin compression amid revenue headwinds"]

See IBTA's biggest risks from its latest 10-Q →

Competitors & peers

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Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-07-09.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.