MAX vs ZETA
MAX: MediaAlpha is a leading programmatic customer acquisition marketplace connecting insurance carriers with high-intent consumers via a data-driven technology platform. ZETA: Zeta Global is an AI-powered marketing automation and consumer intelligence platform that helps enterprises personalize and optimize their advertising spend across digital channels.
Side-by-side fundamentals
| Metric | MAX | ZETA | Edge |
|---|---|---|---|
| Price as of 2026-08-04 close | $12.38 | $24.26 | |
| Market cap as of 2026-08-05 | $756M | $5.4B | |
| P/E as of 2026-08-05 | 7.78 | n/a | |
| Net margin as of 2026-08-05 | +7.9% | -1.6% | MAX higher |
| Gross margin as of 2026-08-05 | +14.7% | +60.1% | ZETA higher |
| Operating margin as of 2026-08-05 | +6.9% | +0.2% | MAX higher |
| ROE as of 2026-08-05 | +716.0% | -3.0% | MAX higher |
| ROA as of 2026-08-05 | +28.2% | -1.8% | MAX higher |
| Debt / equity as of 2026-08-05 | 6.22 | 0.22 | ZETA lower |
| Revenue growth (YoY) as of 2026-08-05 | +13.8% | +33.6% | ZETA higher |
| Revenue CAGR (3y) SEC XBRL | +34.4% | +30.2% | MAX higher |
| Beta as of 2026-08-05 | 1.10 | 2.05 | |
| 1-year return as of 2026-08-04 close | +18.1% | +53.5% | ZETA higher |
Fundamentals: market data, as of 2026-08-05. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-04.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.