MEDIAALPHA INC CLASS A (MAX)
Communication · Insurance customer acquisition and lead generation · NYSE
MediaAlpha is the leading programmatic customer acquisition platform for insurance carriers, powering a transparent, data-driven marketplace that matches high-intent consumers with carriers across P&C, health, and life insurance.
What MEDIAALPHA INC CLASS A does
MediaAlpha operates a real-time, programmatic customer acquisition platform for insurance carriers and distributors, enabling transparent pricing and data-driven targeting across property & casualty, health, and life insurance verticals. The company's platform connects insurance carriers (Demand Partners), agents, and high-intent consumers, charging fees per consumer referral based on clicks, calls, or leads rather than requiring a completed sale. With over 35 consumer attributes for targeting and deep custom integrations with major carriers, MediaAlpha supports approximately $2.2 billion in platform transaction value annually.
Themes: ["Insurance customer acquisition","Programmatic advertising / marketplace","Property & casualty insurance distribution","Medicare Advantage / health insurance distribution","Life insurance distribution","Lead generation and referral monetization"]
Fundamentals
- Price$13.46 as of 2026-07-09 close
- Market cap$839M as of 2026-07-10
- 1-year return+30.8% as of 2026-07-09 close
- P/E21.50 as of 2026-07-10
- Net margin+3.4% as of 2026-07-10
- Gross margin+14.9% as of 2026-07-10
- ROE+1411.0% as of 2026-07-10
- Debt / equity85.29 as of 2026-07-10
- Revenue growth (YoY)+15.7% as of 2026-07-10
- Revenue CAGR (3y)+34.4% SEC XBRL
- Beta1.14 as of 2026-07-10
Key risks (from latest filing)
["Dependence on P&C insurance carrier spending, which is cyclical and tied to underwriting profitability; decline in carrier acquisition budgets or profitability could significantly reduce platform transaction volume and revenue","Heavy reliance on relationships with top insurance carriers; loss of major Demand or Supply Partners could materially impact revenue and transaction value","Ongoing regulatory scrutiny, including historical FTC matters and potential future insurance industry regulation, could increase compliance costs and limit business operations"]
Competitors & peers
- LendingTree
- Quotezone (comparison shopping and quote aggregation)
- Direct insurance carriers' digital channels
- Google advertising (insurance search)
- Facebook/Meta advertising (insurance vertical)
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.