RUM vs TBLA
RUM: A creator-first video platform and social media network that prioritizes content creator distribution and transparency, competing against incumbent platforms through algorithmic consistency and expansion into cloud and cryptocurrency services. TBLA: Taboola is a content discovery and native advertising platform that connects digital publishers with advertisers at scale across the open internet.
Side-by-side fundamentals
| Metric | RUM | TBLA | Edge |
|---|---|---|---|
| Price as of 2026-07-09 close | $6.38 | $5.58 | |
| Market cap as of 2026-07-10 | $2.8B | $1.5B | |
| P/E as of 2026-07-10 | n/a | 13.85 | |
| PEG as of 2026-07-10 | n/a | 0.02 | |
| Net margin as of 2026-07-10 | -106.9% | +5.6% | TBLA higher |
| Gross margin as of 2026-07-10 | -1.9% | +29.7% | TBLA higher |
| Operating margin as of 2026-07-10 | -126.4% | +5.8% | TBLA higher |
| ROE as of 2026-07-10 | -38.4% | +11.9% | TBLA higher |
| ROA as of 2026-07-10 | -31.4% | +7.1% | TBLA higher |
| Debt / equity as of 2026-07-10 | 0.00 | 0.07 | RUM lower |
| Revenue growth (YoY) as of 2026-07-10 | +0.9% | +9.6% | TBLA higher |
| Revenue CAGR (3y) SEC XBRL | +36.7% | +10.9% | RUM higher |
| Beta as of 2026-07-10 | 1.15 | 1.52 | |
| 1-year return as of 2026-07-09 close | -30.2% | +48.4% | TBLA higher |
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.