RUM GROUP INC CLASS A (RUM)
Communication Services · Internet Content & Information / Cloud Infrastructure · NASDAQ
A video platform and cloud infrastructure provider focused on digital independence and AI-focused data center development.
What RUM GROUP INC CLASS A does
Rumble is a video platform and cloud services provider that focuses on providing an alternative infrastructure for content creators and businesses. The company operates a video sharing platform for user-generated content and has expanded into AI infrastructure and data center operations following a business combination with Northern Data.
Themes: video streaming, cloud infrastructure, AI infrastructure, data centers, alternative social media
Fundamentals
- Price$7.00 as of 2026-10-08 close
- Market cap$3.5B as of 2026-08-06 (share count; price 2026-10-08)
- 1-year return-14.4% 2025-10-08 close $8.18 → 2026-10-08 close $7.00
- P/En/a negative earnings
- Net margin-81.3% FY2025, SEC XBRL
- ROE-29.8% FY2025, SEC XBRL
- Debt / equity0.00 as of 2026-09-02
- Revenue growth (YoY)+0.9% as of 2026-09-02
- Revenue CAGR (3y)+36.7% SEC XBRL
- Beta2.15 as of 2026-09-02
- Last reported earnings2026-08-10 SEC EDGAR Form 8-K (Item 2.02)
How RUM compares in its sector
- net profit marginbottom 10% 127 covered Communication Services peers, as of 2026-09-02
- operating marginbottom 10% 123 covered Communication Services peers, as of 2026-09-02
- return on equitybottom 25% 113 covered Communication Services peers, as of 2026-09-02
- 3-year revenue CAGRtop 10% 123 covered Communication Services peers
- free cash flow (absolute dollars, latest fiscal year)bottom 10% 115 covered Communication Services peers, as of FY2025
Position among covered Communication Services companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
RUM is not currently in any published Top 10 list. Its scores are below.
Top 10 score
Not scored for the top 10 list: it is in the most expensive tenth of the field on valuation, so it is ranked as a growth story rather than on fundamentals.
Scores as of 8 Oct 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 4.
How RUM GROUP INC CLASS A looks technically
RUM GROUP INC CLASS A (RUM) is trading 3.3% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 88 trading days ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 18, below the 25 that marks a real trend), though sellers have been pushing harder than buyers lately — pressure, not a trend. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 38, neither overbought (above 70) nor oversold (below 30). It just made a new 20-day low, its first since 2026-08-11, breaking below its recent trading range. It is 33.9% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 3.3% above its 200-day average, the long-term trend line — a longer-term uptrend | +3.3% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $7.93 | $7.93 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $6.78 | $6.78 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing high 17 calendar days ago — the swings before that are what the structure reading is measured on | 17 sessions |
| Wave structure | its recent swings can be read as a completed five-part upward sequence — the pattern Elliott-wave chartists call an impulse — which on that reading would now be due a pullback rather than more of the same; the labelling fails if price closes above 9.355. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next. | possible five-wave upward sequence, complete (atypical proportions) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 88 trading days ago — a "golden cross", a bullish long-term signal | 88 sessions |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 18, below the 25 that marks a real trend), though sellers have been pushing harder than buyers lately — pressure, not a trend | 17.9 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 38, neither overbought (above 70) nor oversold (below 30) | 37.6 |
|---|---|---|
| Position in its 14-day range | it is trading near the bottom of its 14-day range ($6.80 to $9.36) — its "stochastic" reading is 8 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 7.8 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in negative territory (momentum leaning bearish) | 12 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $10.60 | $10.60 |
|---|---|---|
| From the 52-week high | it is 33.9% below its 52-week high (its highest price of the past year) | -33.9% |
| Above the 52-week low | it is 51.5% above its 52-week low (its lowest price of the past year) | +51.5% |
| Below the 52-week high | it is 33.9% below its highest point of the past year | 33.9% |
| Since a 20-day breakout | it just made a new 20-day low, its first since 2026-08-11, breaking below its recent trading range | 1 session |
| Since a 55-day breakout | it made a new 55-day high about 32 trading days ago | 32 sessions |
| All-time high | its highest closing price on record is $18.52 (set on 2022-02-07) | $18.52 |
| Given back of the 52-week move | over the past year its closes ranged ($4.67 to $10.23), and it has given back a bit over half of its rise from last year’s low — 58% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $6.62 to $6.79. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 58.1% |
| From the all-time high | it is 62.2% below its all-time high | -62.2% |
| Nearest price level | it is sitting right on a support level at $6.99 — a price it turned at three times since 2024-12-20, most recently on 2026-09-11. Since 2024-10-08 it has 7 such levels below the current price and 8 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | -0.2% |
| All-time low | its lowest closing price on record is $3.33 (set on 2024-01-12) | $3.33 |
| Above the all-time low | it is 110.2% above its all-time low | +110.2% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 37th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.574 between its high and its low — about 8.2% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.574 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $6.79 and $9.31 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $6.79 – $8.05 – $9.31 |
| Typical daily range (% of price) | its price moves about 8.2% in a typical session — among the most volatile in the catalog. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 8.2% |
| Stretch from the 200-day average | it is trading 0.4 daily ranges above its 200-day average price (3.3% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 0.4 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.85× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | not available for this company yet | n/a |
Candlestick patterns
1
| Since a doji | 1 session ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 1 session ago |
|---|
Price gaps
3
| Gap at the open | it opened on 2026-10-08 1.1% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and had not traded back through that level by the close | -1.1% |
|---|---|---|
| Open gap | it gapped 2.8% below the previous close 8 sessions ago and has not traded back through the level it left behind at 8.36 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -2.8% |
| Gap filled | a 3.1% gap up opened on 2026-10-06 has been "filled" 1 session ago — price traded back through the level the gap left behind, and it took 1 session to close | 1 session ago |
Price streaks
1
| Closing streak | it has closed lower 2 sessions in a row, a -8.5% move over the run — an unbroken run of down days, which describes what has already happened and says nothing about the next session | 2 sessions down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 17.6 percentage points (the stock lost 16.6% while the market gained 1.0%) | -17.6% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 7.6 percentage points (the stock gained 11.5% while the market gained 3.8%) | +7.6% |
| vs market, 6 months | over the past 6 months this stock beat the market by 24.2 percentage points (the stock gained 41.7% while the market gained 17.5%) | +24.3% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 29.4 percentage points (the stock lost 14.4% while the market gained 15.0%) | -29.4% |
Signal agreement
2
| Bullish technical signals | 4 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months, near the bottom of its 14-day range (oversold) — these describe past price behaviour, not a forecast | 4 of 9 |
|---|---|---|
| Bearish technical signals | 3 of the 9 technical signals we can compute for it are currently in a bearish state: a fresh 20-day low, MACD momentum is negative, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 3 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 13% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is thick, spanning 10.1% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | -12.8% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 3% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $7.22 — a volume-weighted average of daily closes over 188 sessions, not a true tick-by-tick VWAP. | -3.0% |
|---|---|---|
| Vs the average paid since it last reported | the price is 15% below the average price paid since it last reported on 2026-08-10 (its 10-Q), so the typical buyer over that stretch is under water. That average is $8.26 — a volume-weighted average of daily closes over 43 sessions, not a true tick-by-tick VWAP. | -15.3% |
Price levels it has turned at before
RUM last closed at $7.00 on 2026-10-08. Since 2024-10-08 it has turned at 7 prices below its last close and 8 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $6.99 | Support | 0.2% below the last close | turned there three times · 2024-12-20 to 2026-09-11 |
| $6.83 | Support | 2.4% below the last close | turned there six times · 2024-10-29 to 2026-06-11 |
| $7.37 | Resistance | 5.2% above the last close | turned there three times · 2024-11-11 to 2025-08-20 |
| $6.56 | Support | 6.3% below the last close | turned there three times · 2024-10-15 to 2026-07-02 |
| $7.84 | Resistance | 12.0% above the last close | turned there four times · 2024-11-26 to 2025-12-04 |
| $8.32 | Resistance | 18.9% above the last close | turned there twice · 2025-04-25 to 2025-10-15 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now complete.
This labelling fails — stops being a possible reading at all — if it closes above $9.36.
It is the only labelling that fits these swings, though its proportions are not the textbook ones. It was chosen from 4 labellings that survived the rules, counting shorter readings of the same bars.
This reading has stood for 9 trading days, since 2026-09-28.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Pulled back from the 12-month high · Broke down to a new 20-day low · trendless / choppy (low ADX) · beating the market · Most volatile (6%+ typical daily range) | Learn: moving average · golden cross · adx · rsi · breakout · fifty two week high low
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Mean price target$22.00 range $22.00 – $22.00
Analyst estimates, as of 2026-10-05. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Key risks (from latest filing)
["Substantial indebtedness following the Northern Data business combination and ongoing capital requirements for AI infrastructure.","Limited operating history and history of unprofitability, with dependence on continued user growth and advertiser retention.","Significant regulatory, operational, and security risks associated with data center development and AI infrastructure."]
What changed in the latest 10-Q
AI-assisted comparison of RUM's 10-Q filed 2026-05-14 against the prior one filed 2025-11-10.
Management's Discussion & Analysis (MD&A)
- Added:
- Reference to Form 10-K for fiscal year ended December 31, 2025 (newer filing) vs. December 31, 2024 (older filing)
- New section describing February 7, 2025 Tether transaction closing details in newer filing
- New section describing November 10, 2025 ND Business Combination Agreement with specific exchange ratio details (2.0281 shares per Northern Data share)
- New details about Transaction Support Agreements with Tether and Northern Data co-CEO affiliate representing 72% of Northern Data shares
- New detail about April 13, 2026 launch of Exchange Offer and expected Q2 2026 closing
- New $150 million GPU services commitment from Tether over two-year period post-ND Business Combination closing
- New $100 million advertising commitment from Tether ($50 million per year over two years beginning 2026, not contingent on ND Business Combination)
- Addition of 'license agreements related to Rumble Player' in cloud revenue description in newer filing
- Removed:
- December 20, 2024 announcement date of Tether investment agreement removed from newer filing (older filing references this announcement date)
- Statement about use of $250 million of proceeds for growth initiatives removed from newer filing
- Reference to Note 19, Subsequent Events regarding Northern Data transaction removed from newer filing
- Descriptive language about advertising placement mechanism ('Customers pay for advertisements either directly or through relationships with advertising agencies or resellers, based on the number of impressions delivered or the number of actions, such as clicks or purchases, taken by our users') removed from newer filing
- 'changes in fair value of contingent consideration' removed from expenses list in newer filing
- Entire section on 'Change in Fair Value of Contingent Consideration' related to Callin acquisition removed from newer filing
- Reworded:
- Overview description changed from 'high growth, video sharing' (older) to 'high growth video sharing' (newer) - removed comma
- Tether transaction description reorganized: older filing describes announcement then closing; newer filing presents only closing date directly
- Northern Data transaction description changed from 'Company and Northern Data signed a business combination agreement' (older) to 'Company entered into the ND Business Combination Agreement' with extensive detail on Exchange Ratio, Transaction Support Agreements, and timeline (newer)
- Reference year changed from December 31, 2024 to December 31, 2025 in Annual Financial Statements reference
- Programming and content costs description changed from 'compensation, including share-based compensation, from whom' (older, unclear pronoun reference) to 'compensation to content providers, including share-based compensation, from whom' (newer, clearer)
- Notes:
- The newer filing appears truncated at the end of Sales and Marketing Expenses section, cutting off mid-sentence ('increase marketing acti')
- The older filing also appears truncated at the end in the Change in Fair Value of Contingent Consideration section ('Bec')
- Text comparison affected by different fiscal year end dates referenced (2024 vs. 2025)
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
No open-market insider purchases or sales are on record for RUM — recent Form 4 activity was compensation-related (awards, option exercises, or tax withholding), not open-market buying or selling.
View full insider trading history → View SEC Form 3/4/5 filingsOnly open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
4 institutional 13F filers reported holding RUM as of 2026-06-30 (quarter-end position, filed within 45 days).
- Distinct 13F filers 4
- Reported shares held 13,337,806
- Reported value $84,561,688
reported quarterly holdings change (2026-03-31 → 2026-06-30): 0 new, 3 increased, 1 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about RUM's institutional holders → See what each manager we track holds →
Short interest (FINRA)
RUM had 28,573,240 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for RUM because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 28,573,240
- Prior settlement (shares) 21,762,878
- Reported change 31.29%
- Days to cover (reported) 4.82
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does RUM GROUP INC CLASS A (RUM) do?
Rumble is a video platform and cloud services provider that focuses on providing an alternative infrastructure for content creators and businesses. The company operates a video sharing platform for user-generated content and has expanded into AI infrastructure and data center operations following a business combination with Northern Data.
What sector is RUM GROUP INC CLASS A (RUM) in?
RUM GROUP INC CLASS A (RUM) is classified in the Communication Services sector. Its industry is Internet Content & Information / Cloud Infrastructure. It trades on NASDAQ.
Who are RUM GROUP INC CLASS A's (RUM) competitors?
Notable peers of RUM GROUP INC CLASS A (RUM) include Alphabet, Meta Platforms, Amazon Web Services and Microsoft Azure. This peer set is informational only — not financial advice.
Is RUM GROUP INC CLASS A (RUM) overbought or oversold right now?
RUM GROUP INC CLASS A (RUM) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 38, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on RUM come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.