TABOOLA.COM LTD (TBLA)
Communication Services · content discovery and native advertising · NASDAQ
Taboola is a content discovery and native advertising platform that connects digital publishers with advertisers at scale across the open internet.
What TABOOLA.COM LTD does
Taboola.com Ltd. operates a content discovery platform that powers native advertising and recommendations across digital properties and websites. The company operates as a marketplace connecting advertisers seeking to promote their content with digital publishers (properties) that host advertising inventory on their sites. Taboola generates revenue primarily from traffic acquisition costs (TAC) paid by advertisers, with gross profit derived from the difference between advertiser spend and publisher payouts. The company also derives revenue from exclusive partnerships, such as its Yahoo partnership for native advertising distribution.
Themes: content discovery, native advertising, digital advertising marketplace, publisher monetization, advertiser reach / discovery, recommendation algorithms
Fundamentals
- Price$3.73 as of 2026-08-21 close
- Market cap$1.3B as of 2026-08-21
- 1-year return+14.4% 2025-08-21 close $3.26 → 2026-08-21 close $3.73
- P/E8.96 as of 2026-08-24
- Net margin+6.0% as of 2026-08-24
- Gross margin+29.7% as of 2026-08-24
- ROE+12.8% as of 2026-08-24
- Debt / equity0.08 as of 2026-08-24
- Revenue growth (YoY)+8.0% as of 2026-08-24
- Revenue CAGR (3y)+10.9% SEC XBRL
- Beta1.51 as of 2026-08-24
- Last reported earnings2026-08-05 SEC EDGAR Form 8-K (Item 2.02)
How TBLA compares in its sector
- price-to-earnings ratiobottom 25% 68 covered Communication Services peers, as of 2026-08-24
- net profit marginmiddle range 132 covered Communication Services peers, as of 2026-08-24
- operating marginmiddle range 132 covered Communication Services peers, as of 2026-08-24
- gross marginbottom 25% 132 covered Communication Services peers, as of 2026-08-24
- return on equitymiddle range 132 covered Communication Services peers, as of 2026-08-24
- 3-year revenue CAGRmiddle range 121 covered Communication Services peers
- free cash flow (absolute dollars, latest fiscal year)middle range 114 covered Communication Services peers, as of FY2025
Position among covered Communication Services companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
How TABOOLA.COM LTD looks technically
TABOOLA.COM LTD (TBLA) is trading 9.5% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed above its 200-day average about 65 trading days ago — a "golden cross", a bullish long-term signal. A strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 34, with sellers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 33, neither overbought (above 70) nor oversold (below 30). It made a new 20-day low about 2 trading days ago. It is 34.7% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 9.5% below its 200-day average, the long-term trend line — a long-term downtrend | -9.5% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $4.77 | $4.77 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $4.12 | $4.12 |
| Swing structure | each recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes next | lower highs and lower lows |
| Last swing turn | its last significant turn was a swing low 16 calendar days ago — the swings before that are what the structure reading is measured on | 16 sessions |
| Wave structure | its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in the fourth leg, a pullback against that downward direction; the labelling fails if price closes above 4.74. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a completed three-part correction. | possible downward five-wave sequence, in wave 4 (one of several readings) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 65 trading days ago — a "golden cross", a bullish long-term signal | 65 sessions |
| Trend strength (14-day ADX) | a strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 34, with sellers in control | 34.4 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 33, neither overbought (above 70) nor oversold (below 30) | 33.2 |
|---|---|---|
| Position in its 14-day range | it is trading near the bottom of its 14-day range ($3.52 to $5.40) — its "stochastic" reading is 11 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 11.2 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in negative territory (momentum leaning bearish) | 26 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $5.71 | $5.71 |
|---|---|---|
| From the 52-week high | it is 34.7% below its 52-week high (its highest price of the past year) | -34.7% |
| Above the 52-week low | it is 31.6% above its 52-week low (its lowest price of the past year) | +31.6% |
| Below the 52-week high | it is 34.7% below its highest point of the past year | 34.7% |
| Since a 20-day breakout | it made a new 20-day low about 2 trading days ago | 2 sessions |
| Since a 55-day breakout | it made a new 55-day low about 2 trading days ago | 2 sessions |
| All-time high | its highest closing price on record is $11.00 (set on 2021-07-01) | $11.00 |
| Given back of the 52-week move | over the past year its closes ranged ($2.95 to $5.58), and it has given back well over two thirds of its rise from last year’s low — 70% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $3.87 to $3.95. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 70.3% |
| From the all-time high | it is 66.1% below its all-time high | -66.1% |
| Nearest price level | it is trading 1.4% below a resistance level at $3.78 — a price it turned at four times since 2024-10-21, most recently on 2025-08-06. Since 2024-08-21 it has 5 such levels below the current price and 6 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +1.4% |
| All-time low | its lowest closing price on record is $1.52 (set on 2022-11-09) | $1.52 |
| Above the all-time low | it is 145.4% above its all-time low | +145.4% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually wide versus its own recent history (wider than about 92% of the past ~6 months) | 92nd percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.2483 between its high and its low — about 6.7% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.2483 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $3.19 and $5.49 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $3.19 – $4.34 – $5.49 |
| Typical daily range (% of price) | its price moves about 6.7% in a typical session — more volatile than most companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 6.7% |
| Stretch from the 200-day average | it is trading 1.6 daily ranges below its 200-day average price (9.5% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 1.6 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.67× |
|---|
Analyst
2
| Change in the average price target | analysts have cut their average price target by 3.0% since the prior reading | -3.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
1
| Since a doji | today it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | today |
|---|
Price gaps
3
| Gap at the open | it opened on 2026-08-21 1.4% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +1.4% |
|---|---|---|
| Open gap | it gapped 29.5% below the previous close 12 sessions ago and has not traded back through the level it left behind at 5.29 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -29.5% |
| Gap filled | a 2.0% gap down opened on 2026-07-08 has been "filled" 32 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 32 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 29.3 percentage points (the stock lost 27.0% while the market gained 2.3%) | -29.3% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 27.4 percentage points (the stock lost 24.3% while the market gained 3.1%) | -27.4% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 1.4 percentage points (the stock gained 9.7% while the market gained 11.1%) | -1.4% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 6.1 percentage points (the stock gained 14.4% while the market gained 20.5%) | -6.1% |
Signal agreement
2
| Bullish technical signals | 2 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, near the bottom of its 14-day range (oversold) — these describe past price behaviour, not a forecast | 2 of 9 |
|---|---|---|
| Bearish technical signals | 6 of the 9 technical signals we can compute for it are currently in a bearish state: a strong downtrend, with sellers in control, trading below its 200-day average, a fresh 20-day low, MACD momentum is negative, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 6 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 20% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is thick, spanning 15.0% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | -20.3% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 14% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $4.33 — a volume-weighted average of daily closes over 155 sessions, not a true tick-by-tick VWAP. | -13.9% |
|---|---|---|
| Vs the average paid since it last reported | the price is 5% below the average price paid since it last reported on 2026-08-05 (its 10-Q), so the typical buyer over that stretch is under water. That average is $3.93 — a volume-weighted average of daily closes over 13 sessions, not a true tick-by-tick VWAP. | -5.1% |
Price levels it has turned at before
TBLA last closed at $3.73 on 2026-08-21. Since 2024-08-21 it has turned at 5 prices below its last close and 6 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $3.78 | Resistance | 1.4% above the last close | turned there four times · 2024-10-21 to 2025-08-06 |
| $3.64 | Support | 2.4% below the last close | turned there five times · 2024-08-29 to 2026-04-30 |
| $3.95 | Resistance | 5.9% above the last close | turned there three times · 2025-01-06 to 2026-04-27 |
| $4.01 | Resistance | 7.6% above the last close | turned there twice · 2025-02-14 to 2026-01-20 |
| $3.43 | Support | 7.9% below the last close | turned there 9 times · 2024-09-13 to 2026-03-05 |
| $3.29 | Support | 11.7% below the last close | turned there twice · 2025-09-16 to 2025-11-04 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 4 of five, a pullback against that direction.
This labelling fails — stops being a possible reading at all — if it closes above $4.74.
This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
On past moves of this shape the leg has usually ended somewhere between $3.96 and $4.46 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
Alternate reading: The same swings also read as a completed three-part correction, which fails on a close below $3.52.
This labelling was already in place when we began recording count changes on 2026-08-12, so how long it has stood is not something we can say yet.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Pulled back from the 12-month high · Broke down to a new 20-day low · Analyst price target recently CUT · Printed a doji candle · Most volatile (6%+ typical daily range) | Learn: moving average · golden cross · adx · rsi · breakout · fifty two week high low
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (1.88 mean, 1=Strong Buy…5=Strong Sell) — 6 analysts
- Mean price target$5.46 range $3.75 – $7.00; median $5.50
Analyst estimates, as of 2026-08-17. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for TBLA
- Consensus EPS estimate$0.1478 next reporting period, as of 2026-08-17
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Dependence on digital property and advertiser retention: significant concentration risk if major publishers or advertisers reduce spending or non-renew contracts","Minimum guarantee payment obligations: if revenue per impression fails to exceed contractual minimums with digital properties, gross profit margins will be negatively impacted","Intense competition from large-scale platforms: Google, Facebook and other well-funded competitors with greater resources may capture advertising budgets, eroding Taboola's market share and pricing power"]
What changed in the latest 10-Q
AI-assisted comparison of TBLA's 10-Q filed 2026-05-06 against the prior one filed 2025-11-05.
Management's Discussion & Analysis (MD&A)
- Added:
- Newer filing references Q1 2026 (three months ended March 31, 2026) vs. older filing referencing Q3 2025 (three months ended September 30, 2025)
- Newer filing references 2025 Form 10-K filed February 25, 2026 vs. older filing referencing 2024 Form 10-K filed February 26, 2025
- Newer filing adds new subsection 'Business and Macroeconomic Conditions' discussing global economic volatility, trade policies, tariffs, and geopolitical conflicts (Middle East and Ukraine) as of 2025-2026
- Newer filing states 'over 600 million people a day' vs. older filing stating 'approximately 600 million people a day'
- Newer filing reports 'approximately 12,000' digital property partners in Q1 2026, 2025 and 2024 vs. older filing reporting '11,000, 12,000 and 15,000' partners in Q4 2024, 2023 and 2022
- Removed:
- Older filing contains language about guarantee model: 'Under this model, we pay our partners the greater of a fixed percentage of the revenue we generate and a guaranteed amount based on specified performance metric, such as per thousand page views or fixed amount. In the past, we have and may continue to be required to make significant payments under these guarantees.' This detailed guarantee language is removed in newer filing (text cuts off mid-sentence in both).
- Older filing section ends with partial text regarding 'Growing Our Advertiser Client Base' and Scaled Advertiser definition; newer filing does not include this section in the provided text
- Reworded:
- Older filing states Realize platform launch 'However, as a result of the launch' (with 'However' connector); newer filing states 'As a result of the launch' (removed 'However')
- Older filing places Realize platform discussion mid-paragraph between supply discussion and partner count data; newer filing restructures to place it more prominently after discussing native advertising supply
- Notes:
- Both texts are truncated at similar points, making full comparison incomplete
- The older filing text appears to continue beyond what is provided, so additional removal/addition analysis may be incomplete
Risk Factors
- Added:
- Newer filing shows page numbers for Risk Factors section as 16 (vs. 18 in older filing)
- Newer filing includes consolidated interim balance sheet as of March 31, 2026 and December 31, 2025
- Newer filing includes consolidated interim statements of income for three months ended March 31, 2026 and 2025
- Newer filing includes consolidated interim statements of comprehensive income for three months ended March 31, 2026 and 2025
- Newer filing shows 'Other income, net' of $77,000 in three months ended March 31, 2026 (referenced in footnote 3)
- Removed:
- Older filing shows page numbers for Risk Factors section as 18 (vs. 16 in newer filing)
- Older filing includes consolidated interim balance sheet as of September 30, 2025 and December 31, 2024
- Older filing includes consolidated interim statements of income for three months and nine months ended September 30, 2025 and 2024
- Older filing does not include statements of comprehensive income
- Older filing shows short-term investments of $3,780 as of December 31, 2024 (not present in newer filing's comparison dates)
- Reworded:
- Older filing references 'Long-term loan and revolving credit facility' (line item 3) while newer filing references only 'Revolving credit facility'
- Newer filing includes footnote reference to 'Note 10 Commitments and Contingencies' for 'Other income, net'; older filing references 'Note 11 Commitments and Contingencies'
- Notes:
- The two filings are for different fiscal periods (Q1 2026 vs. Q3 2025), making direct financial comparison between them less meaningful
- The texts provided are truncated and do not show complete Risk Factors sections; comparison is limited to what is provided
- Older filing text is cut off at the end of the income statement
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 2 open-market sales by insiders in the last 90 days.
- Last 90 days0 buys · 2 sells ($106M) — 2 selling insiders
- Last 180 days0 buys · 4 sells ($106M) — 4 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-05-28. As of 2026-08-25.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about TBLA's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Short interest (FINRA)
TBLA had 8,905,478 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for TBLA because the newest share count we hold predates that settlement by more than 180 days, and a buyback or issuance in between would move the base. The reported figures above are unaffected.
- Reported short interest (shares) 8,905,478
- Prior settlement (shares) 8,839,134
- Reported change 0.75%
- Days to cover (reported) 4.37
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Alphabet (Google)
- Meta Platforms (Facebook)
- Outbrain (OB)
- Magnite (MGNI)
- PubMatic (PUBM)
- The Trade Desk (TTD)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare TBLA vs…
Frequently asked questions
What does TABOOLA.COM LTD (TBLA) do?
Taboola.com Ltd. operates a content discovery platform that powers native advertising and recommendations across digital properties and websites. The company operates as a marketplace connecting advertisers seeking to promote their content with digital publishers (properties) that host advertising inventory on their sites.
What sector is TABOOLA.COM LTD (TBLA) in?
TABOOLA.COM LTD (TBLA) is classified in the Communication Services sector. Its industry is content discovery and native advertising. It trades on NASDAQ.
Who are TABOOLA.COM LTD's (TBLA) competitors?
Notable peers of TABOOLA.COM LTD (TBLA) include Alphabet (Google), Meta Platforms (Facebook), Outbrain, Magnite and PubMatic. This peer set is informational only — not financial advice.
Is TABOOLA.COM LTD (TBLA) overbought or oversold right now?
TABOOLA.COM LTD (TBLA) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 33, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on TBLA come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.