Harley-Davidson (HOG) competitors & alternatives
Consumer Discretionary · NYSE
Harley-Davidson (HOG)'s top competitors and alternatives — its most similar public companies — include POLARIS INC (PII), LIVEWIRE GROUP INC (LVWR), RIDENOW GROUP INC CLASS B (RDNW), WINNEBAGO INDUSTRIES INC (WGO), TITAN MACHINERY INC (TITN), ZUMIEZ INC (ZUMZ), Ralph Lauren Corporation (RL), FOX FACTORY HOLDING CORP (FOXF), Columbia Sportswear (COLM), Under Armour (Class A) (UAA), PVH Corp. (PVH) and ASBURY AUTOMOTIVE GROUP INC (ABG). These are Harley-Davidson's closest public-company peers by sub-industry, sector and business themes and is informational only — not financial advice.
Top HOG competitors & alternatives
-
POLARIS INCPIIConsumer Discretionary
Polaris manufactures and sells recreational and utility powersports vehicles—ATVs, side-by-sides, snowmobiles, and boats—through 2,400+ North American and…
$74.19 (as of 2026-07-22) · market cap $4.2B
-
LIVEWIRE GROUP INCLVWRConsumer Discretionary
Electric motorcycle and kids' bike brand spun from Harley-Davidson, racing to establish market leadership in two-wheel electric vehicles while burning cash and…
$0.91 (as of 2026-07-22) · market cap $186M
-
RIDENOW GROUP INC CLASS BRDNWConsumer Discretionary
The largest U.S.
$6.16 (as of 2026-07-22) · market cap $235M
-
WINNEBAGO INDUSTRIES INCWGOConsumer Discretionary
Winnebago Industries is a premier manufacturer of recreational vehicles and marine products, serving the outdoor lifestyle and leisure market.
$31.13 (as of 2026-07-22) · market cap $864M
-
TITAN MACHINERY INCTITNIndustrials
Titan Machinery is a 144-store equipment dealer network serving agricultural and construction customers across North America, Europe, and Australia, primarily…
$19.24 (as of 2026-07-22) · market cap $453M
-
ZUMIEZ INCZUMZConsumer Discretionary
Zumiez is a leading specialty retailer serving the action sports and streetwear culture through an integrated network of physical stores and e-commerce…
$18.88 (as of 2026-07-22) · market cap $313M
-
Ralph Lauren CorporationRLConsumer Discretionary
A global luxury lifestyle brand built on nearly 60 years of timeless design, selling fashion, accessories, home, and fragrances through retail, wholesale, and…
$387.14 (as of 2026-07-22) · market cap $23.0B
-
FOX FACTORY HOLDING CORPFOXFConsumer Discretionary
Fox Factory is a global designer and manufacturer of premium suspension systems and performance components for high-end bicycles, off-road vehicles, and…
$18.61 (as of 2026-07-22) · market cap $767M
-
Columbia SportswearCOLMConsumer Discretionary
Global outdoor and lifestyle apparel company with a diversified four-brand portfolio executing a growth strategy to elevate brand perception and capture…
$63.47 (as of 2026-07-22) · market cap $3.3B
-
Under Armour (Class A)UAAConsumer Discretionary
Under Armour designs and distributes performance-engineered apparel, footwear, and accessories for athletes and active consumers worldwide.
$7.26 (as of 2026-07-22) · market cap $3.1B
-
PVH Corp.PVHConsumer Discretionary
PVH is a global fashion powerhouse owner of iconic brands Tommy Hilfiger and Calvin Klein, operating a diversified business model across wholesale, retail, and…
$80.08 (as of 2026-07-22) · market cap $3.7B
-
ASBURY AUTOMOTIVE GROUP INCABGConsumer Discretionary
Asbury Automotive Group is a large, diversified US automotive retailer providing vehicle sales, maintenance, repair, and integrated finance and insurance…
$223.36 (as of 2026-07-22) · market cap $4.1B
Not quite? Describe exactly what you want →
Peers are Harley-Davidson's closest public companies by shared sub-industry, sector and business themes. See the full profile: Harley-Davidson (HOG).
Last updated 2026-07-22.
Informational only — NOT financial advice. Company data is sourced from SEC EDGAR + Finnhub and shown with its as-of date.