AAPL vs GOOG
AAPL: A global consumer electronics and services company that designs and manufactures iPhones, Macs, wearables, and software platforms, generating roughly equal revenue from hardware sales and recurring digital services. GOOG: Alphabet is the parent company of Google, a dominant leader in global online search, digital advertising, and cloud infrastructure, now aggressively integrating generative AI across its ecosystem.
Side-by-side fundamentals
| Metric | AAPL | GOOG | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $325.89 | $341.91 | |
| Market cap as of 2026-07-23 | $4.76T | $4.24T | |
| P/E as of 2026-07-23 | 38.81 | 26.44 | GOOG lower |
| PEG as of 2026-07-23 | 2.65 | 1.57 | GOOG lower |
| Net margin as of 2026-07-23 | +27.1% | +37.9% | GOOG higher |
| Gross margin as of 2026-07-23 | +47.9% | +60.4% | GOOG higher |
| Operating margin as of 2026-07-23 | +32.6% | +32.7% | GOOG higher |
| ROE as of 2026-07-23 | +146.7% | +39.0% | AAPL higher |
| ROA as of 2026-07-23 | +34.0% | +27.4% | AAPL higher |
| Debt / equity as of 2026-07-23 | 0.80 | 0.16 | GOOG lower |
| Revenue growth (YoY) as of 2026-07-23 | +12.8% | +17.4% | GOOG higher |
| Revenue CAGR (3y) SEC XBRL | +1.8% | +11.8% | GOOG higher |
| Dividend yield as of 2026-07-23 | +0.3% | +0.3% | AAPL higher |
| Dividend streak (yrs) SEC XBRL | 5 | 2 | AAPL higher |
| Beta as of 2026-07-23 | 1.09 | 1.25 | |
| 1-year return as of 2026-07-22 close | +52.0% | +78.8% | GOOG higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.