Apple Inc. (AAPL)
Information Technology · Consumer electronics and digital services · NASDAQ
A global consumer electronics and services company that designs and manufactures iPhones, Macs, wearables, and software platforms, generating roughly equal revenue from hardware sales and recurring digital services.
What Apple Inc. does
Apple designs, manufactures, and sells consumer electronics including iPhones, iPad, Mac computers, wearables (Apple Watch, AirPods), and Apple TV devices. The company generates significant revenue from digital services including the App Store, Apple Music, iCloud, AppleCare, and advertising. Apple operates a vertically integrated supply chain and manages a global network of retail stores. The company leverages its ecosystem to drive customer loyalty and recurring service revenue, which represents approximately 27% of total net sales.
Themes: ["Consumer electronics ecosystem","Wearable technology","Recurring digital services","Retail and direct-to-consumer","Premium brand positioning","Supply chain integration"]
Fundamentals
- Price$316.22 as of 2026-07-09 close
- Market cap$4.62T as of 2026-07-10
- 1-year return+49.8% as of 2026-07-09 close
- P/E37.73 as of 2026-07-10
- Net margin+27.1% as of 2026-07-10
- Gross margin+47.9% as of 2026-07-10
- ROE+146.7% as of 2026-07-10
- Debt / equity0.80 as of 2026-07-10
- Revenue growth (YoY)+12.8% as of 2026-07-10
- Revenue CAGR (3y)+1.8% SEC XBRL
- Beta1.10 as of 2026-07-10
Dividend: yield +0.3%; 5-year non-decreasing per-share dividend streak (SEC XBRL).
Key risks (from latest filing)
["Supply chain concentration and disruption risks, particularly in semiconductor and component sourcing from Asia","Dependence on iPhone sales, which represent a significant portion of product revenue and are subject to cyclical upgrade cycles","Intense competition in consumer electronics from rivals offering lower-priced alternatives, and regulatory pressures on app store practices and antitrust issues across multiple jurisdictions"]
Competitors & peers
- Microsoft (MSFT)
- Google / Alphabet (GOOGL)
- Samsung Electronics
- Meta Platforms (META)
- Amazon (AMZN)
- Huawei
- Xiaomi
- NVIDIA (NVDA)
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.