BKNG vs GOOG
BKNG: Booking Holdings is the world's leading provider of online travel and related booking services, connecting millions of travelers with hotels, flights, and experiences globally. GOOG: A dominant leader in global internet search, digital advertising, and cloud computing, powered by massive scale and ongoing investment in artificial intelligence.
Side-by-side fundamentals
| Metric | BKNG | GOOG | Edge |
|---|---|---|---|
| Price as of 2026-07-27 close | $186.79 | $326.57 | |
| Market cap as of 2026-08-05 | $144.7B | $4.63T | |
| P/E as of 2026-08-05 | 24.47 | 18.96 | GOOG lower |
| PEG as of 2026-08-05 | 1.79 | 1.07 | GOOG lower |
| Net margin as of 2026-08-05 | +22.2% | +54.8% | GOOG higher |
| Gross margin as of 2026-08-05 | +98.1% | +60.9% | BKNG higher |
| Operating margin as of 2026-08-05 | +32.6% | +33.1% | GOOG higher |
| ROE as of 2026-08-05 | +139.6% | +50.8% | BKNG higher |
| ROA as of 2026-08-05 | +21.1% | +35.4% | GOOG higher |
| Debt / equity as of 2026-08-05 | 11.29 | 0.15 | GOOG lower |
| Revenue growth (YoY) as of 2026-08-05 | +14.9% | +20.1% | GOOG higher |
| Revenue CAGR (3y) SEC XBRL | +16.3% | +11.8% | BKNG higher |
| Dividend yield as of 2026-08-05 | +0.8% | +0.2% | BKNG higher |
| Dividend streak (yrs) SEC XBRL | 2 | 2 | Tie |
| Beta as of 2026-08-05 | 1.11 | 1.24 | |
| 1-year return as of 2026-07-27 close | -17.1% | +68.3% | GOOG higher |
Fundamentals: market data, as of 2026-08-05. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-27.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.