DSP vs DV
DSP: Viant is a cloud-based demand side platform powered by AI that automates programmatic ad buying and measurement for marketers across connected TV, streaming, and digital channels using privacy-safe identity resolution. DV: DoubleVerify is an AI-powered media effectiveness platform that verifies digital ad quality, prevents fraud, and measures campaign performance across programmatic, social, and CTV channels for global advertisers.
Side-by-side fundamentals
| Metric | DSP | DV | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $11.03 | $10.89 | |
| Market cap as of 2026-07-23 | $723M | $1.7B | |
| P/E as of 2026-07-23 | 79.55 | 30.55 | DV lower |
| PEG as of 2026-07-23 | 0.21 | 2.95 | DSP lower |
| Net margin as of 2026-07-23 | +2.5% | +7.2% | DV higher |
| Gross margin as of 2026-07-23 | +45.1% | +82.2% | DV higher |
| Operating margin as of 2026-07-23 | +3.6% | +11.5% | DV higher |
| ROE as of 2026-07-23 | +16.7% | +5.0% | DSP higher |
| ROA as of 2026-07-23 | +2.1% | +4.2% | DV higher |
| Debt / equity as of 2026-07-23 | 0.00 | 0.01 | DSP lower |
| Revenue growth (YoY) as of 2026-07-23 | +18.1% | +12.2% | DSP higher |
| Revenue CAGR (3y) SEC XBRL | +20.4% | +18.3% | DSP higher |
| Beta as of 2026-07-23 | 1.14 | 0.97 | |
| 1-year return as of 2026-07-22 close | -13.1% | -27.8% | DSP higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.