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DoubleVerify (DV)

Information Technology · Digital ad verification and measurement · NYSE

DoubleVerify is an AI-powered media effectiveness platform that verifies digital ad quality, prevents fraud, and measures campaign performance across programmatic, social, and CTV channels for global advertisers.

What DoubleVerify does

DoubleVerify is one of the industry's leading media effectiveness platforms that leverages AI to help global brands optimize and authenticate their digital advertising. The company measures over 9.5 trillion media transactions annually and provides the DV Authentic Ad metric—a proprietary measurement of digital ad quality across fraud, brand suitability, viewability, and geography. Revenue is generated primarily from advertisers through a Measured Transaction Fee based on the volume of ads measured, supplemented by supply-side revenue from publishers and platforms. The company serves over 2,500 customers across major industry verticals through integrations with programmatic platforms, social media channels, and CTV networks.

Themes: ["Ad verification and fraud prevention"]

Fundamentals

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Key risks (from latest filing)

["Dependence on volume of media transactions measured; if advertisers reduce digital ad spend or platform integrations change, revenue could decline"]

See DV's biggest risks from its latest 10-Q →

Competitors & peers

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Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-07-09.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.