DSP vs FIRY
DSP: Viant is a cloud-based demand side platform powered by AI that automates programmatic ad buying and measurement for marketers across connected TV, streaming, and digital channels using privacy-safe identity resolution. FIRY: Skillz is a competitive mobile gaming platform paired with an AI-powered performance marketing engine (RZR) that monetizes skill-based games while crusading against bot-driven fraud in the industry.
Side-by-side fundamentals
| Metric | DSP | FIRY | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $11.03 | $8.30 | |
| Market cap as of 2026-07-23 | $723M | $130M | |
| P/E as of 2026-07-23 | 79.55 | n/a | |
| PEG as of 2026-07-23 | 0.21 | -0.03 | FIRY lower |
| Net margin as of 2026-07-23 | +2.5% | -56.4% | DSP higher |
| Gross margin as of 2026-07-23 | +45.1% | +86.1% | FIRY higher |
| Operating margin as of 2026-07-23 | +3.6% | -50.2% | DSP higher |
| ROE as of 2026-07-23 | +16.7% | -53.3% | DSP higher |
| ROA as of 2026-07-23 | +2.1% | -21.1% | DSP higher |
| Debt / equity as of 2026-07-23 | 0.00 | 1.25 | DSP lower |
| Revenue growth (YoY) as of 2026-07-23 | +18.1% | +22.9% | FIRY higher |
| Revenue CAGR (3y) SEC XBRL | +20.4% | -27.1% | DSP higher |
| Beta as of 2026-07-23 | 1.14 | 3.90 | |
| 1-year return as of 2026-07-22 close | -13.1% | +3.9% | FIRY higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.