Firy Inc. (FIRY)
Information Technology · Competitive mobile gaming and performance marketing platform · NYSE
Skillz is a competitive mobile gaming platform paired with an AI-powered performance marketing engine (RZR) that monetizes skill-based games while crusading against bot-driven fraud in the industry.
What Firy Inc. does
Skillz Inc. operates a proprietary multiplayer competitive mobile gaming platform that enables game developers to monetize their titles and players to compete against real opponents in skill-based games. Through its RZR (formerly Aarki) performance marketing platform, the company delivers AI-powered advertising solutions using machine learning and behavioral models to drive user acquisition and monetization for mobile games. The company's ecosystem combines content, audience, and performance capabilities designed to generate revenue from both developers and advertisers while emphasizing fair play and real human competition rather than bot-driven matches.
Themes: Competitive mobile gaming platform, Skill-based games / esports, Performance marketing and user acquisition, AI-powered advertising technology, Mobile game monetization, Privacy-first digital advertising, Connected TV advertising
Fundamentals
- Price$9.84 as of 2026-08-26 close
- Market cap$158M as of 2026-08-27
- 1-year return+11.3% 2025-08-26 close $8.84 → 2026-08-26 close $9.84
- P/En/a negative earnings
- Net margin-56.4% as of 2026-08-27
- Gross margin+86.1% as of 2026-08-27
- ROE-53.3% as of 2026-08-27
- Debt / equity1.25 as of 2026-08-27
- Revenue growth (YoY)+22.9% as of 2026-08-27
- Revenue CAGR (3y)-27.1% SEC XBRL
- Beta3.29 as of 2026-08-27
- Last reported earnings2026-08-13 SEC EDGAR Form 8-K (Item 2.02)
How FIRY compares in its sector
- net profit marginbottom 25% 405 covered Information Technology peers, as of 2026-08-27
- operating marginbottom 25% 405 covered Information Technology peers, as of 2026-08-27
- gross margintop 10% 403 covered Information Technology peers, as of 2026-08-27
- return on equitybottom 25% 405 covered Information Technology peers, as of 2026-08-27
- 3-year revenue CAGRbottom 10% 386 covered Information Technology peers
- free cash flow (absolute dollars, latest fiscal year)bottom 10% 382 covered Information Technology peers, as of FY2025
Position among covered Information Technology companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
How Firy Inc. looks technically
Firy Inc. (FIRY) is trading 61.4% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 58 trading days ago — a "golden cross", a bullish long-term signal. A strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 39, with buyers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 53, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bearish about 7 trading days ago (its momentum flipped negative). It made a new 20-day high about 13 trading days ago. It is 50.8% below its highest point of the past year. Day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 4% of the past ~6 months), which often precedes a bigger move. Trading volume is unusually light — only about 16% of its 30-day average.
Trend
8
| Distance from the 200-day | it is trading 61.4% above its 200-day average, the long-term trend line — a longer-term uptrend | +61.4% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $9.26 | $9.26 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $6.10 | $6.10 |
| Swing structure | each recent peak has been higher than the one before it and each dip has been shallower — the pattern chart-watchers call an uptrend, which describes where price has already been and not where it goes next | higher highs and higher lows |
| Last swing turn | its last significant turn was a swing low 12 calendar days ago — the swings before that are what the structure reading is measured on | 12 sessions |
| Wave structure | its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five; the labelling fails if price closes below 9.35. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a three-part correction in leg C. | possible upward five-wave sequence, in wave 3 (one of several readings) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 58 trading days ago — a "golden cross", a bullish long-term signal | 58 sessions |
| Trend strength (14-day ADX) | a strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 39, with buyers in control | 38.9 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 53, neither overbought (above 70) nor oversold (below 30) | 53.1 |
|---|---|---|
| Position in its 14-day range | it is trading in the lower half of its 14-day range ($9.09 to $11.00) — its "stochastic" reading is 39 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 39.3 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bearish about 7 trading days ago (its momentum flipped negative) | 7 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $20.00 | $20.00 |
|---|---|---|
| From the 52-week high | it is 50.8% below its 52-week high (its highest price of the past year) | -50.8% |
| Above the 52-week low | it is 341.3% above its 52-week low (its lowest price of the past year) | +341.3% |
| Below the 52-week high | it is 50.8% below its highest point of the past year | 50.8% |
| Since a 20-day breakout | it made a new 20-day high about 13 trading days ago | 13 sessions |
| Since a 55-day breakout | it made a new 55-day high about 13 trading days ago | 13 sessions |
| All-time high | its highest closing price on record is $925.96 (set on 2021-02-05) | $925.96 |
| Given back of the 52-week move | over the past year its closes ranged ($2.28 to $12.45), and it has given back roughly a quarter of its rise from last year’s low — 26% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $5.84 to $6.16. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. Worth noting that the whole move happened in 24 days, so it is a narrow thing to be measuring a retracement against. | 25.7% |
| From the all-time high | it is 98.9% below its all-time high | -98.9% |
| Nearest price level | it is trading 8.1% above a support level at $9.05 — a price it turned at three times since 2025-07-24, most recently on 2025-08-28. Since 2024-08-26 it has 12 such levels below the current price and 0 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | -8.1% |
| All-time low | its lowest closing price on record is $2.23 (set on 2026-03-30) | $2.23 |
| Above the all-time low | it is 341.3% above its all-time low | +341.3% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 4% of the past ~6 months), which often precedes a bigger move | 4th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.7775 between its high and its low — about 7.9% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.7775 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $9.08 and $10.55 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $9.08 – $9.82 – $10.55 |
| Typical daily range (% of price) | its price moves about 7.9% in a typical session — more volatile than most companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 7.9% |
| Stretch from the 200-day average | it is trading 4.8 daily ranges above its 200-day average price (61.4% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 4.8 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is unusually light — only about 16% of its 30-day average | 0.16× |
|---|
Analyst
2
| Change in the average price target | analysts have raised their average price target by 266.7% since the prior reading | +266.7% |
|---|---|---|
| Change in the consensus rating | not available for this company yet | n/a |
Candlestick patterns
2
| Since a bullish engulfing | 4 sessions ago it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it | 4 sessions ago |
|---|---|---|
| Since a bearish engulfing | 5 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it | 5 sessions ago |
Price gaps
3
| Gap at the open | it opened on 2026-08-26 1.9% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and had not traded back through that level by the close | +1.9% |
|---|---|---|
| Open gap | it gapped 67.1% above the previous close 21 sessions ago and has not traded back through the level it left behind at 8.36 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | +67.0% |
| Gap filled | a 3.4% gap up opened on 2026-08-19 has been "filled" 5 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 5 sessions ago |
Price streaks
1
| Closing streak | it has closed higher 2 sessions in a row, a +6.61% move over the run — an unbroken run of up days, which describes what has already happened and says nothing about the next session | 2 sessions up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 18.2 percentage points (the stock gained 21.9% while the market gained 3.8%) | +18.1% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 5.9 percentage points (the stock gained 8.0% while the market gained 2.1%) | +6.0% |
| vs market, 6 months | over the past 6 months this stock beat the market by 172.4 percentage points (the stock gained 183.6% while the market gained 11.1%) | +172.4% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 7.4 percentage points (the stock gained 11.3% while the market gained 18.7%) | -7.4% |
Signal agreement
2
| Bullish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bullish state: a strong uptrend, with buyers in control, a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months, trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
|---|---|---|
| Bearish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bearish state: MACD momentum is negative — these describe past price behaviour, not a forecast | 1 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 10% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-20 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is moderate, spanning 6.5% of the share price. | +10.3% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 6% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $9.25 — a volume-weighted average of daily closes over 162 sessions, not a true tick-by-tick VWAP. | +6.4% |
|---|---|---|
| Vs the average paid since it last reported | the price is 1% above the average price paid since it last reported on 2026-08-13 (its 8-K), so the typical buyer over that stretch is showing a gain. That average is $9.76 — a volume-weighted average of daily closes over 10 sessions, not a true tick-by-tick VWAP. | +0.8% |
Price levels it has turned at before
FIRY last closed at $9.84 on 2026-08-26. Since 2024-08-26 it has turned at 12 prices below its last close and 0 above; the 3 nearest below are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $9.05 | Support | 8.1% below the last close | turned there three times · 2025-07-24 to 2025-08-28 |
| $8.15 | Support | 17.2% below the last close | turned there twice · 2025-08-20 to 2026-06-05 |
| $7.51 | Support | 23.6% below the last close | turned there twice · 2025-07-08 to 2025-09-18 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five.
This labelling fails — stops being a possible reading at all — if it closes below $9.35.
This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
On past moves of this shape the leg has usually ended somewhere between $15.55 and $19.38 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
Alternate reading: The same swings also read as a three-part correction in leg C, which fails on a close below $9.35.
This reading has stood for 1 trading day, since 2026-08-26.
Read from daily closes as of 2026-08-26.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Pulled back from the 12-month high · in a Bollinger Band volatility squeeze · in a strong, established uptrend (ADX) · Analyst price target recently RAISED · beating the market | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low · bollinger bands · volume and relative volume
Based on daily closing prices as of 2026-08-26. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Mean price target$9.17 range $6.00 – $15.00; median $6.50
Analyst estimates, as of 2026-08-21. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Key risks (from latest filing)
["Unprofitable operations with -56% net margin and significant ongoing losses, raising questions about path to profitability and cash burn sustainability","Dependence on fair-play positioning and ongoing litigation against competitors (AviaGames, Papaya Gaming, Voodoo) alleging bot use, with regulatory/legal outcomes uncertain and could distract management and operations","High customer acquisition costs and competitive pressures in mobile gaming and advertising sectors, with developer and player retention challenges acknowledged in recent filings"]
What changed in the latest 10-Q
AI-assisted comparison of FIRY's 10-Q filed 2026-05-15 against the prior one filed 2025-12-11.
Management's Discussion & Analysis (MD&A)
- Added:
- Reference to Annual Report for year ended December 31, 2025 (newer) vs. December 31, 2024 (older)
- New paragraph: 'In March 2026, Aarki, our performance marketing platform business, rebranded as "RZR."' with details on the rebrand
- New description of RZR as 'AI-powered advertising technology segment' with specific capabilities including connected television expansion and cross-channel measurement
- Description of RZR delivering advertising solutions with specific technical details: 'billions of contextual bidding signals, proprietary machine learning, and behavioral models'
- New statement: 'UA marketing spend for the three months ended March 31, 2026 was approximately $3.2 million, as compared to approximately $4.6 million in the three months ended March 31, 2025'
- New explanation of inability to estimate quantitative impact of UA marketing changes with specific factors listed
- Removed:
- Reference to Annual Report for year ended December 31, 2024 (in older filing)
- Older Overview section describing marketplace connecting developers and users with specific SDK capabilities
- Older description of DSP (demand side platform) and real-time auction process for advertising
- Statement about Company considering itself agent of customers via DSP
- Older UA marketing spend data: 'UA marketing spend for the nine months ended September 30, 2025 was approximately $12.4 million, as compared to approximately $14.1 million in the nine months ended September 30, 2024'
- Statement: 'The reduction in UA marketing and engagement marketing expenses in fiscal year ending December 31, 2024 and the first nine months of 2025 compared to prior periods has resulted in a substantial reduction in revenue and is expected to continue to result in a reduction in revenue'
- Statement: 'For the year ended December 31, 2024, Tether accounted for 45% of our revenue'
- Paragraph: 'The Company is also disputing Tether's allegations with respect to the grounds for termination of the Tether Agreements for cause. We intend to defend our position, but can provide no assurances regarding the outcome of the claim and the impact it may have on our business. The removal of Solitaire Cube and 21 Blitz contrary to the terms set forth in the agreements and/or before Skillz can provide a suitable replacement to such games may cause a material adverse effect on our platform business and results of operations.'
- Section: 'Extension for Continued Listing on the New York Stock Exchange' with reference to April 2, 2025 NYSE notice
- Reworded:
- Forward-looking statements section: Removed 'guidance' from list of forward-looking statement topics in newer filing
- Overview section completely rewritten: Changed from describing marketplace/SDK/DSP model to describing competitive gaming mission and platform philosophy, and introducing RZR rebrand
- Reference to 'Part I, Item 1A' changed to 'Part I, Item 1A' (typo correction in Risk Factors citation)
- Notes:
- The newer filing (2026-05-15) appears to be a Q1 2026 10-Q (quarter ended March 31, 2026) while older filing (2025-12-11) is a Q3 2025 10-Q (quarter ended September 30, 2025), making them different reporting periods and not directly comparable quarters
- Text in newer filing ends abruptly mid-sentence regarding Tether litigation, possibly indicating truncation in source document
Risk Factors
The two filings could not be meaningfully compared for this section.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
No open-market insider purchases or sales are on record for FIRY — recent Form 4 activity was compensation-related (awards, option exercises, or tax withholding), not open-market buying or selling.
View full insider trading history → View SEC Form 3/4/5 filingsOnly open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding FIRY as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 860,884
- Reported value $2,229,691
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 1 increased, 3 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
FIRY had 1,548,809 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for FIRY because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 1,548,809
- Prior settlement (shares) 1,344,688
- Reported change 15.18%
- Days to cover (reported) 1
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- AviaGames (subject of Skillz patent litigation and settlement)
- Papaya Gaming (subject of Skillz litigation for alleged bot use)
- Voodoo (subject of Skillz litigation for alleged bot use)
- AppLovin (mobile gaming and advertising platform)
- Scopely (mobile games developer and platform)
- Miniclip (mobile games publisher)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare FIRY vs…
Frequently asked questions
What does Firy Inc. (FIRY) do?
Skillz Inc. operates a proprietary multiplayer competitive mobile gaming platform that enables game developers to monetize their titles and players to compete against real opponents in skill-based games. Through its RZR (formerly Aarki) performance marketing platform, the company delivers AI-powered advertising solutions using machine learning and behavioral models to drive user acquisition and monetization for mobile games.
What sector is Firy Inc. (FIRY) in?
Firy Inc. (FIRY) is classified in the Information Technology sector. Its industry is Competitive mobile gaming and performance marketing platform. It trades on NYSE.
Who are Firy Inc.'s (FIRY) competitors?
Notable peers of Firy Inc. (FIRY) include AviaGames (subject of Skillz patent litigation and settlement), Papaya Gaming (subject of Skillz litigation for alleged bot use), Voodoo (subject of Skillz litigation for alleged bot use), AppLovin (mobile gaming and advertising platform) and Scopely (mobile games developer and platform). This peer set is informational only — not financial advice.
Is Firy Inc. (FIRY) overbought or oversold right now?
Firy Inc. (FIRY) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 53, in the neutral middle (as of 2026-08-26). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on FIRY come from?
Fundamentals and prices come from market data, as of 2026-08-27; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-27. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-26.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.