GOOG vs TBLA
GOOG: Alphabet is the parent company of Google, a dominant leader in global online search, digital advertising, and cloud infrastructure, now aggressively integrating generative AI across its ecosystem. TBLA: Taboola is a content discovery and native advertising platform that connects digital publishers with advertisers at scale across the open internet.
Side-by-side fundamentals
| Metric | GOOG | TBLA | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $341.91 | $4.92 | |
| Market cap as of 2026-07-23 | $4.24T | $1.3B | |
| P/E as of 2026-07-23 | 26.44 | 12.21 | TBLA lower |
| PEG as of 2026-07-23 | 1.57 | 0.02 | TBLA lower |
| Net margin as of 2026-07-23 | +37.9% | +5.6% | GOOG higher |
| Gross margin as of 2026-07-23 | +60.4% | +29.7% | GOOG higher |
| Operating margin as of 2026-07-23 | +32.7% | +5.8% | GOOG higher |
| ROE as of 2026-07-23 | +39.0% | +11.9% | GOOG higher |
| ROA as of 2026-07-23 | +27.4% | +7.1% | GOOG higher |
| Debt / equity as of 2026-07-23 | 0.16 | 0.07 | TBLA lower |
| Revenue growth (YoY) as of 2026-07-23 | +17.4% | +9.6% | GOOG higher |
| Revenue CAGR (3y) SEC XBRL | +11.8% | +10.9% | GOOG higher |
| Dividend yield as of 2026-07-23 | +0.3% | n/a | |
| Dividend streak (yrs) SEC XBRL | 2 | n/a | |
| Beta as of 2026-07-23 | 1.25 | 1.53 | |
| 1-year return as of 2026-07-22 close | +78.8% | +40.2% | GOOG higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.