LIFE vs MAX
LIFE: A digital insurance platform that enables carriers, agents, and consumers to buy and sell life, disability, and estate planning insurance products online with automated underwriting. MAX: MediaAlpha is a leading programmatic customer acquisition marketplace connecting insurance carriers with high-intent consumers via a data-driven technology platform.
Side-by-side fundamentals
| Metric | LIFE | MAX | Edge |
|---|---|---|---|
| Price as of 2026-07-31 close | $20.42 | $12.38 | |
| Market cap as of 2026-08-03 | $1.3B | $758M | |
| P/E as of 2026-08-03 | n/a | 27.33 | |
| PEG as of 2026-08-03 | 0.77 | n/a | |
| Net margin as of 2026-08-03 | -401.9% | +3.4% | MAX higher |
| Gross margin as of 2026-08-03 | +96.3% | +14.9% | LIFE higher |
| Operating margin as of 2026-08-03 | -436.8% | +3.8% | MAX higher |
| ROE as of 2026-08-03 | -28.4% | +1411.0% | MAX higher |
| ROA as of 2026-08-03 | -20.6% | +12.3% | MAX higher |
| Debt / equity as of 2026-08-03 | 0.05 | 85.29 | LIFE lower |
| Revenue growth (YoY) as of 2026-08-03 | +190.9% | +15.7% | LIFE higher |
| Revenue CAGR (3y) SEC XBRL | n/a | +34.4% | |
| Beta as of 2026-08-03 | 0.45 | 0.89 | |
| 1-year return as of 2026-07-31 close | n/a | +23.6% |
Fundamentals: market data, as of 2026-08-03. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-31.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.