MAX vs TREE
MAX: MediaAlpha is the leading programmatic customer acquisition platform for insurance carriers, powering a transparent, data-driven marketplace that matches high-intent consumers with carriers across P&C, health, and life insurance. TREE: The leading online financial services marketplace connecting millions of consumers with lenders, insurers, and banks for mortgages, auto loans, credit cards, and insurance through a 770-partner network.
Side-by-side fundamentals
| Metric | MAX | TREE | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $13.32 | $41.39 | |
| Market cap as of 2026-07-23 | $831M | $598M | |
| P/E as of 2026-07-23 | 21.27 | 3.31 | TREE lower |
| PEG as of 2026-07-23 | 0.19 | n/a | |
| Net margin as of 2026-07-23 | +3.4% | +15.0% | TREE higher |
| Gross margin as of 2026-07-23 | +14.9% | +96.3% | TREE higher |
| Operating margin as of 2026-07-23 | +3.8% | +7.9% | TREE higher |
| ROE as of 2026-07-23 | +1411.0% | +86.0% | MAX higher |
| ROA as of 2026-07-23 | +12.3% | +21.8% | TREE higher |
| Debt / equity as of 2026-07-23 | 85.29 | 1.28 | TREE lower |
| Revenue growth (YoY) as of 2026-07-23 | +15.7% | +23.9% | TREE higher |
| Revenue CAGR (3y) SEC XBRL | +34.4% | +4.3% | MAX higher |
| Beta as of 2026-07-23 | 1.14 | 2.04 | |
| 1-year return as of 2026-07-22 close | +35.7% | +2.2% | MAX higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.