RUM vs SNAP
RUM: A creator-first video platform and social media network that prioritizes content creator distribution and transparency, competing against incumbent platforms through algorithmic consistency and expansion into cloud and cryptocurrency services. SNAP: Snapchat is a mobile-first messaging platform with 483 million daily users monetized through advertising, investing heavily in augmented reality and facing headwinds from ad targeting policy changes.
Side-by-side fundamentals
| Metric | RUM | SNAP | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $6.15 | $4.47 | |
| Market cap as of 2026-07-23 | $2.7B | $7.5B | |
| Net margin as of 2026-07-23 | -106.9% | -6.7% | SNAP higher |
| Gross margin as of 2026-07-23 | -1.9% | +55.8% | SNAP higher |
| Operating margin as of 2026-07-23 | -126.4% | -6.3% | SNAP higher |
| ROE as of 2026-07-23 | -38.4% | -18.9% | SNAP higher |
| ROA as of 2026-07-23 | -31.4% | -5.4% | SNAP higher |
| Debt / equity as of 2026-07-23 | 0.00 | 1.70 | RUM lower |
| Revenue growth (YoY) as of 2026-07-23 | +0.9% | +10.3% | SNAP higher |
| Revenue CAGR (3y) SEC XBRL | +36.7% | +8.8% | RUM higher |
| Beta as of 2026-07-23 | 1.15 | 1.02 | |
| 1-year return as of 2026-07-22 close | -35.8% | -56.8% | RUM higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.